Mariam Amin’s Post

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Senior Marketing Executive at Dubai British School

Storytelling, to me, is one of the most powerful tools in any production. It’s not just about delivering a message; it’s about creating a connection. From ancient times, humans have gathered to listen to stories—whether around a campfire or in a village square—because stories have the unique ability to evoke emotion and convey meaning. As the writer Lisa Cron says in her book Wired for Story, our brains are literally wired to connect with narratives because they help us make sense of the world. Stories engage both our emotions and intellect, making them memorable and impactful. That’s exactly why I always turn to storytelling in my video productions. You can provide all the information and data you want, but it’s when you move people emotionally that they truly engage. Whether it’s joy, inspiration, or reflection, stories create an experience that sticks with people long after they’ve watched a video. In my recent video production for World Teachers’ Day, I’ve focused on bringing out that sense of inspiration. DBSJP is a place that breathes inspiration—from the students and their big ideas to the teachers who are shaping their futures. Every moment feels like a step toward a brighter tomorrow, and that’s what I wanted to capture. It’s not just about showcasing the school; it’s about celebrating the teachers who make it all possible. #WorldTeachersDay #Storytelling #Inspiration #Marketing #Connection Taaleem #DBSJP

Urvashi Porecha

Marketing & Communications Executive

3mo

Love this! ❤️

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