Mariam Maulid’s Post

Sales and marketing are like peanut butter and jelly – each is good on its own, but together, they create magic. When sales teams collaborate with marketing on top-of-funnel prospects, the results are nothing short of transformative. You can harness the power of shared insights, align strategies, and create a seamless customer journey from the very first touchpoint. It's not just about leads, it's about building relationships that drive sustainable growth. Break down the silos, embrace collaboration, and watch your pipelines overflow. #sales #marketing #salesandmarketingcollaboration

Sales enablement. What does that term even mean? Contrary to popular belief, it's not just giving the sales team every single thing they ask marketing for. Sales enablement is providing sales with the tools they need to make more sales and do it faster. Let's talk about how you can learn more about the sales team and what they need to bolster your sales enablement efforts. First of all, put yourself in your sales team’s shoes. For marketers, a great way to do this is to attend sales meetings with them. I know…uncomfortable! Us in marketing typically like to stay safely behind the scenes. But get out of your comfort zone because it's a great way to see what the sales team is actually talking to advisors about, what advisors are asking and what some of the objections are. You can also get a sense for what sales is facing by attending conferences or due diligence meetings as well, and getting first-hand experience with the target audience of financial advisors. If you need help taking a look at your marketing process to make sure it is synced with the sales team, contact us at info@marketingintent.com. Stay updated on the latest alts marketing trends and industry insights. Subscribe to our blog at https://lnkd.in/guguhURc #salesenablement #marketingintent #marketing #marketingprocess

SUBJECT Sales and Marketing: The Perfect Partnership for Business Growth! Sales and marketing are often seen as two sides of the same coin. But when they truly align, magic happens: Marketing creates the story, drives awareness, and builds trust. Sales connects with customers, delivers value, and closes the deal. When these teams collaborate, the result is a seamless customer journey—from generating leads to converting them into loyal advocates. alignment: Share feedback regularly. Sales can provide insights into what customers really need, while marketing can refine messaging to address those needs. Question for you: What’s one way your organization fosters alignment between sales and marketing? Let’s share ideas and grow together! #SalesAndMarketing #BusinessAlignment #Growth

I know the struggle of aligning sales and marketing. But I found a way. Let’s explore these actionable tips together: ✅ Joint Meetings: Include both teams in every meeting to work as a single unit. ✅ Multi-functional Assets: Create marketing assets that engage clients and drive sales. ✅ Bridge the Gap: Address issues where marketing produces leads that sales deems unqualified. ✅ Align Objectives: Ensure all decisions support the company’s overall goals. ✅ Maximise Lead Quality and Sales Effectiveness: Improve lead quality and sales performance through aligned strategies. If you're finding it challenging to align your sales and marketing efforts, I'm here to help. #sales #marketing

Marketing and Sales: A Powerful Partnership, Not a Turf War Are your marketing and sales teams working together like a well-oiled machine, or are they siloed operations? The truth is, marketing and sales are two sides of the same coin. Marketing generates interest and qualifies leads, while sales takes those leads and converts them into customers. When these departments work in tandem, they create a powerful synergy that drives business growth. Here's why the marketing-sales correlation is crucial: - Marketing attracts potential customers and educates them about your product's value. Sales then swoops in to close the deal with qualified leads. - Marketing insights help sales teams tailor their pitches, while sales feedback helps marketing refine campaigns. This constant communication loop fuels success. - Effective marketing builds brand awareness and trust, making leads more receptive to a salesperson's approach. So, how can you strengthen the marketing-sales bond? - Foster regular interaction between teams. Share goals, metrics, and customer feedback. - Establish clear expectations for lead qualification and handoff between departments. - Sales can provide valuable insights on customer needs to inform marketing content creation. By working together, marketing and sales can become a dream team, driving sales and propelling your business forward! #synergy #marketingsales #collaboration #leadgeneration #businessgrowth

Just posted the second video of our Aligning Sales and Marketing theme! 𝟓 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐀𝐥𝐢𝐠𝐧 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. Here are the 5 tips below 👇 🏛️- 𝐒𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞: Make sure you have a reporting structure that gives the right people and the right roles authority over the sales and marketing motions. One tip, especially for series A,B,C level companies, is to have one c-level executive, other than the CEO, own the entire GTM. Traditionally it’s a CRO but can sometimes be a COO or other role. We dive deeper into 𝒘𝒉𝒚 in the video. 👥- 𝐏𝐞𝐨𝐩𝐥𝐞: It’s no secret, A players make great companies. However, you also need to be on the lookout for finding people who are able to align well with others. We cover a few interview tips to help find the right people who will not only perform, but turn your GTM culture into an aligned and well oiled machine. 🔄- 𝐏𝐫𝐨𝐜𝐞𝐬𝐬: Often times misalignment can simply be a misunderstanding of core GTM definitions. What is a lead? How do we measure conversion rate? Who is our ICP? How do we handoff leads and what are the routing rules? Sometimes you just need to document the process and make sure both teams agree on the plan. 🎁- 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬: Another not so secret idea, incentives drive behavior. If you put carrots or sticks against something, people will typically follow the guidance. The tricky part, is making sure you know 𝑒𝑥𝑎𝑐𝑡𝑙𝑦 𝑤ℎ𝑎𝑡 it is you are incentivizing. The absolute 𝐰𝐨𝐫𝐬𝐭 comp plans are made with the 𝐛𝐞𝐬𝐭 intentions (I know, I’ve personally made comp plans that have gone completely off the rails). 🛠️- 𝐓𝐨𝐨𝐥𝐬: Once you have the right structure, the right people in the right seats, aligned processes, and incentives that drive the right behaviors, it’s time to supercharge and accelerate the alignment with best in class tools. Have a capable CRM, analytics tools, routing tools, data management tools, and power it all with the latest AI capabilities. https://lnkd.in/gkQbmrCa

🎯 Marketing & Sales: The Dynamic Duo That Drives Growth Ever feel like marketing is the unsung hero in the world of business? While sales often seals the deal and gets the glory, it’s marketing that builds the foundation, drives awareness, and fills the pipeline with opportunities. 💡 Here’s the truth: Marketing and sales aren’t in competition—they’re teammates. When aligned, they can exponentially increase a company’s revenue and growth. 🔑 Pro tips for better alignment: 1️⃣ Open communication: Regular meetings to share insights on customer behavior and campaign performance. 2️⃣ Shared goals: Ensure KPIs align, like revenue and customer acquisition metrics. 3️⃣ Feedback loops: Sales teams can share what resonates with leads, helping marketers refine campaigns. Let’s celebrate the synergy between marketing and sales instead of focusing on who gets the credit. After all, the customer is the ultimate winner when these teams work together. What’s your best tip for aligning marketing and sales? Share below! 👇 #Marketing #Sales #BusinessGrowth #Alignment #Teamwork #LinkedInGrowth

How Misalignment Can Cost You Your Biggest Opportunities Picture this: Sales is working hard to secure a meeting with a key client. The opportunity is huge—yet every step feels like an uphill battle. Why? When the client did their research (as they always do), the messaging didn’t match their needs—or what sales were pitching. 💬 Marketing and sales weren’t aligned on the target. 💬 The messaging didn’t reflect the client’s challenges or the company’s solution. 💬 Worst of all, marketing didn’t even know sales was pursuing this opportunity. This wasn’t just a missed opportunity—it was a breakdown in connection and trust. For this envirotech brand, the cost of misalignment was clear: wasted effort, slowed growth, and frustrated teams. When Smudged stepped in, the solution wasn’t just better messaging—it was better alignment. We brought sales and marketing together as a unified team with: ✨ Shared goals and priorities to focus everyone on the same mission. ✨ Messaging that resonated, reflecting the brand’s purpose and addressing client needs. ✨ A seamless customer journey that built trust and credibility at every touchpoint. The result? Sales secured the meeting (and the client!), and the business moved forward with clarity, purpose, and confidence. Misalignment isn’t just a missed opportunity—it’s a barrier to growth. At Smudged, we help businesses break down silos, align teams, and create strategies that work—for their teams, their customers, and their purpose. This Wednesday, join us for our webinar, Smarketing: How Sales and Marketing Alignment Drives Growth and Loyalty. Learn how to simplify complexity, align your teams, and deliver results that reflect your mission. Save your spot here: https://lnkd.in/eSXnbRjW #Smarketing #SalesAndMarketingAlignment #PurposeDrivenGrowth #B2BStrateg

📚 #Sales and Marketing: A Relationship Worth Perfecting 📚 Sales and marketing often feel like siblings with a love-hate relationship. They share the same goal but approach it differently. When they work in harmony, the results are transformative. 📰 #Marketing: The Storyteller 📰 Marketing sets the stage, creating awareness and interest through campaigns, branding, and content. It uses data to understand audiences, track behaviors, and refine strategies, laying the groundwork for sales by providing warm leads. 🤝 #Sales: The Closer 🤝 Sales takes the lead from marketing and turns interest into action. By interacting directly with customers, sales builds trust, addresses objections, and generates revenue. Their market insights help refine marketing strategies. 🚀 Why Collaboration Matters 🚀 When sales and marketing align, businesses thrive. Shared goals, data sharing, and a customer-centric approach create a seamless experience from the first ad to the final handshake. 🔧 Bridging the Gap 🔧 Communication: Regular meetings foster collaboration. Technology: CRMs and automation tools ensure smooth handoffs. Aligned Metrics: Define shared success metrics. Feedback Loops: Sales and marketing should exchange insights continuously. 🌟 In Conclusion 🌟 Sales and marketing aren’t rivals they’re partners. With effort and understanding, their collaboration drives growth, builds loyalty, and delights customers. What’s your take on this relationship? Let’s discuss!

Reuniting Sales and Marketing can be beneficial if done carefully to preserve their unique roles and evaluations. Marketing focuses on generating leads, while Sales focuses on closing deals, making collaboration essential. Training sales teams in techniques and commercial management is crucial for effectively applying marketing strategies. This alignment ensures both teams contribute to business success while maintaining their distinct contributions.