Mari Luukkainen’s Post

How about making your content production more efficient by recycling content? Most likely majority of your followers haven’t seen your posts. Or they haven’t seen the post on the specific channel. None of your new followers have seen your post. Why not repost and repurpose then? We all have posts that just kind of fell flat the first time around. This can be especially difficult to process when we consider how much time and energy we put in them (and disheartening when posts with less effort receive more traction). Luckily, recycling is always a valid option! Whether you put something in a “weekly highlights” email update or post it a few months later on your social media channels, recycling can breathe new life into old content that just didn’t hit right the first time around.

I'm dead set AGAINST content recycling. Or at least, the way recycling, as I've observed, is typically approached: ⚠️ Blindly chopping a 2000-word blog into 10 social posts ⚠️ Spraying identical copy across platforms ⚠️ Completely ignoring platform differences and audience preferences Real content recycling isn't about mindless duplication. It's about making your best content work harder – so you don't have to. Here's what nobody tells you about recycling: ♻️ Your best compound opportunities aren't in viral spikes - they're hidden in evergreen content that keeps pulling steady traffic months later ♻️ Each platform has a content 'dialect' - and speaking it naturally beats any templated approach to reformatting ♻️ Your recycling workflow should work backwards: plan how you'll redistribute content before you even create it ♻️ Align recycled content with team goals and track the real impact. Like - what happened when you included webinar highlights in a sales follow-up email? And here's your chance to learn how to do this: Tune into Steffen Hedebrandt's session at Full Circle 2024. He'll be showing you how the Dreamdata team recycles their content to 'do more with less'. He'll share real-time learnings from their experiments, and give you a content recycling framework you can put to work right away! ---------- Come join us at Full Circle to learn with B2B marketers who've been in the trenches - no fluff, just real experiences and hard-earned insights. Details: Full Circle | Nov 20-21, 2024 9AM EST onwards | Online Get your free invite below! 🎟️

Hot take: you should be repurposing, reusing, and recycling your content more than you're creating. This expands your content's reach, prolongs the life of your content, and saves you valuable time and money. Also, switch up your content formats! For instance, turn a carousel post into a reel, or transform a static post into a story. Get creative with recycling! That's our secret sauce for maximizing impact. 🌟 Oh and Happy Earth Day!🌎 . . #marketingsolutions #lubbocktx #digitalmarketing

The biggest misconception people have when it comes to creating content is that you can't recycle your ideas. And when it comes down to the wire, being creative, innovative, and any other "ive" you can you think of, you feel pressured to produce photos, videos and text posts for the masses to capture their attention. Here's how to be environmentally friendly with your content; reduce, reuse, and recycle 👇 👌 Reduce - When you first posted that piece of content, maybe only a small portion of your audience saw it. By now, your audience has grown, and that same piece of content can have a much bigger impact. Strip away any fluff, and distill the content down to its most valuable points. This gives you the chance to deliver a tighter, more impactful message—one that speaks to today’s followers without reinventing the wheel. 🔂 Reuse - Let’s be honest: posting every single day is rough. If you’re constantly trying to come up with fresh content, burnout is just around the corner (been there, done that, it ain't fun). Reuse what's already worked. The same message can still resonate with new people or remind your audience of the value you already offer. Plus, not everyone saw it the first time around—social algorithms can be tricky like that (I'm looking at you, LinkedIn). ♻ Recycle - Sometimes all it takes to breathe new life into old content is a fresh twist. Look at a post you made six months or a year ago. How has your perspective changed? What’s new in the industry or your personal approach? How have YOU changed since writing this? Recycling allows you to take proven content and add your latest insights, giving it a renewed sense of relevance and sparking fresh conversations. When you feel down on your luck trying to create something new, just think of this exact mean mugging face telling you to stop worrying. It's okay to recycle your work. #recyclingcontent #contentcreation

Hello there!👋 Do you feel unheard as a sustainability founder? The regular, traditional marketing just doesn’t cut it for you and neglects the real impact you are trying to create. But, what if there is a way to attract passionate people who understand your mission and become your biggest advocates? That’s where sustainable marketing comes in. This approach tells your story in a way that resonates with like-minded folks and builds a loyal community focused on real-world impact. At Upload, we have been working with sustainable brands and now we are making it OFFICIAL. We have launched our vertical - Impact by Upload & we believe in your mission. We are here to help you build a better tomorrow. 🌏 Ready to discuss your vision? Let's talk! Marketing for a better future. #SustainabilityMarketing #Impact #ImpactByUpload

When it comes to "sustainable marketing," this is how you 'walk the talk.' Inspired by Vikki Ross's post on Twitter re: the power of Reformation's copy in this ad, I'm sharing my two cents here as well. I was all prepared to reply to Vikki's tweet with a greenwashing "gotcha." Because on the face of it, the skeptic in me thinks it falls foul of Green Claims Code by implying the purchase = good/better for the planet. So off I trotted to the website for a closer look. And let me tell you, the way Reformation Green Shouts is beautiful. They clearly, holistically and explicitly talk about how the business model works today and their ambition for the future. The language is clear and easy to understand. You don't have to be an expert in ESG, Climate Science, et. So, as a potential customer, I am informed about the steps Reformation is taking to do business in balance of people and planet to create profit. And, assuming I'm in the market for a new swimsuit and therefore comparing new vs. new, other than skinny dipping, I feel I have all the knowledge I need to take the next step in alignment with my values. Finally, the boldness in messaging that made me skeptical reveals something EVEN MORE important: This is the confidence in which a brand can show up when they understand the risk of blagging it or jumping on the bandwagon AND have the skills to speak the lingua franca of sustainability. When you know what you know, you don't need to worry about greenwashing or greenhushing. You get to win by green shouting. Bravo all around. Link to Vikki Ross's Tweet in the comment - it's a great breakdown of what makes the best copywriting exceptional - as well as Reformation's sustainability page.

A mildly morbid take on how the reduce, reuse, recycle principle can make your content creation easier. It’s Reduce - Reuse - Recycle week, but this ethos doesn't just apply to waste! In fact, it’s a highly effective mantra for business, too, especially when it comes to showing up online and being visible, etc. I know Halloween is next week, but to get you in the mood, here’s a frightful take on what I teach about squeezing the most value out of any content you create to reduce your cognitive load, banish blank page paralysis and release some precious time back to do with as you wish! Here are three quick tips to apply this to your business: ✂️ Get a bit Sweeny Todd - If you have long-form content like a blog or podcast episode, you’re missing an opportunity if you don’t chop it up to make lots of little delicious content pies🥧You can easily pull social posts, email content, videos, carousels and infographics from long-form content. 🪦 Go Grave Digging - Revisit your dead and buried (been posted previously) posts, emails, blogs, etc., and see what could be reused. Can you offer an update on something that’s now changed? Can you simply use it as is? People don't see or remember everything you put out in the world. You have to repeat your core message for it to sink in and actually get noticed. 💀 Just Kill it - If you’re trying to do too much and failing miserably at all of it, it’s time to kill something off. You don't need to be everywhere; you just need to be consistent in the places you do choose to show up. The good news is you won’t get arrested for applying these ideas to your content… unless you decide to rob banks with all your free time, but that’s up to you. If you need a bit of accountability to chop things up and repurpose them, you might like my content creation membership, Shut Up & Show Up… check it out here: https://lnkd.in/eeAJbZrc We have co-working and interactive workshops to help keep all your content fresh, up-to-date and easier to create. Otherwise, let me know if you already do this or if you’re inspired to make some pies. #ContentCreation #ContentClub #Copywriter #ReduceReuseRecycle

In a perfect world, recycling content would be as easy as copy and pasting material from one format to another. But just because it isn't a perfect world doesn't mean it has to be difficult one! Next time you want to repurpose your content, try it using the ACE Method! ✨ #TheSocialGinger #ACEMethod #ContentCreation

Recycling is about playing the long game. ♻️ The more you understand this rule, the more you'll save yourself from fatigue on LinkedIn. Many of us take a lot of time to: ▶️ Find ideas. ▶️ Find a way to talk about it. ▶️ Write a post. ▶️ Poster  ▶️ Then we start the process all over again. The problem with this method is that you get tired of trying to produce more content. Every week, I meet people who tell me:  ❌ Being exhausted from producing content on LinkedIn every day. ❌ Giving up because it takes up too much of their time.  ❌ Thinking you have to be a superhuman, posting daily. Yet there's one method many of them never use: recycling content that's more than three months old. Why do this?  ✅ After a certain period, people have forgotten what you posted. ✅ You have new followers who didn’t read the content already posted. ✅ People's feeds are saturated with numerous posts. Maybe they've never seen your first one. How do you recycle?  👉 Use the same framework, but change the introduction and conclusion. 👉 Rewrite the post from another angle. 👉 Change the format by making a video or a carousel. 👉 Write an update sharing more recent information. What are the benefits? ✅ You save a lot of time and energy for making new posts. ✅ You clarify your thoughts to your audience ✅ You anchor your message in your audience's head. ✅ You keep more time for other essential activities. ✅ Join the life science content creators' club on LinkedIn. 👉 How do you recycle your content for LinkedIn? ---- 👋 Hi, I’m Sébastien — Founder of Mywebtechcare®. 🚀 I help life science companies generate more visibility and leads on LinkedIn. 🎯 I train and coach biotech founders, marketers and sales to reach their goals on this social media. Do you want to know more? ✚ Follow me. 🔔 Activate the bell on my profile.

How can we create content that truly enriches our communities' experience, supports their journey with our brands, and upholds regenerative principles that sustain the wider ecosystem? 🌐 Here are 10 questions I find useful to reflect upon. ⬇ Curious to hear your thoughts. 🔍 Does our content genuinely address our communities’ needs, goals and aspirations? Do we know what's really needed? 🔍 What steps are we taking to ensure our content is accessible to all our audiences? 🔍 Are we creating opportunities for real dialogue and interaction within our content? 🔍 Are our purpose, values and collective promise clear throughout our content, without us falling into ‘the hero trap’? 🔍 Are we explicit and transparent about our sustainability and impact statements? No exaggerated benefits and inflated results. No overly doctored testimonials or data and stories taken out of context. 🔍 Are our ‘freebies’ really free? We’ve all seen so-called freebies that come with mandatory sign-up instead of a separate opt-in for other communications. Considering that data is one of the biggest currencies of our society, these resources are not really free. 🔍 Do we use unnecessarily pressing calls to action (CTAs)? ‘3 seats left’, ‘1 item left in stock’, ‘50% only for today’. Sounds familiar, right?! Too often, these campaigns take advantage of consumers’ loss aversion and fear of missing out. So if we do make any urgency or scarcity statements, we need to make sure they’re based on real data, placed in context and unchanging. 🔍 Do we talk openly about the realities of our sector? This promotes transparency, helps identify and resolve problems, facilitates knowledge sharing, sets realistic expectations, and contributes to sector development. 🔍 Do our promotional messages accurately reflect the content of our offering? We’ve all encountered instances where product capabilities are exaggerated or learning webinars turn out to be sales pitches. 🔍 Are we actively listening to our audience's feedback and adapting our content accordingly? Read more and discover some useful examples on The Marketing Palette | Regenerative Marketing blog ➡ https://lnkd.in/eG8-FBAN What other questions come to mind? ---- 🙏🏼 Image credit : Earth Has Music For Those Who Listen (https://lnkd.in/gTyMNBhw) by Preeti Singh (Instagram: @preeeti____) Portfolio: PreetiSingh__ via The Greats 💛 #regenerativemarketing #impactmarketing #regenerativecontent #contentmarketing