Mario Beshir’s Post

STOP wasting your money on paid ads! Read this post first I'm writing this because I've heard a lot of business owners say things like: "YouTube/Facebook ads don’t work for my business." Or “I’ve tried YouTube/Facebook ads before, and they didn’t work.” Before you jump to any conclusion you need to understand the pyramid of advertising. (Listed in order of importance, from most important to least important) 1. Offer packaging and positioning 2. Funnel, creative and messaging 3. Targeting strategy (the audiences that you're targeting) 4. Scaling strategy Any type of ads can work – if your offer is cold-friendly and scalable. The key? Specificity. Your video ads need to solve a specific problem for a specific person in a specific way. Generic messaging won’t cut it, especially when targeting cold traffic. A compelling ad follows the 3S formula: A specific problem For a specific person In a specific way Plus, the 80/20 of video ad success? It’s in the creative. Entertain and educate simultaneously. That’s why scripts matter: Hook → Body → Close The hook grabs attention with a bold claim or a question. The body builds credibility with social proof and a clear problem-solution breakdown. The close makes the offer irresistible with urgency, a guarantee, and a final call to action. Hook Make a BIG BOLD Promise or Claim Ask a Question Call Out Your Ideal Client/Customer Qualify/Disqualify Act Out The Problem OR Mistake Your Client/Customers Make Body Social Proof/Credibility Teach (Problem + Solution - give them the WHAT, not the HOW) Offer + CTA #1 Unique Mechanism + Benefits CTA #2 Close No Risk Guarantee Urgency/Scarcity + Twist The Knife CTA #3 + Close the video When you understand all these aspects, you will be able to print cash with paid advertising, regardless of the platform.

Is Paid Advertising Right for Your Business? Paid advertising can be a powerful tool, but it’s not a one-size-fits-all. Evaluate your goals, target audience, and budget before investing. Paid ads work best when combined with organic efforts, creating a balanced approach that reaches more people. Interested in learning more about ad strategies?

5 Common Myths About Paid Advertising Running ads is definitely a more precise way to reach your target audience, however many times businesses don’t get maximum results because of some misconceptions they have about running ads. Below are five misconceptions you might have about ads, that is either hindering you from running ads or from maximizing return on your ad spend: 1. “Ads are too expensive!” Yes, running ads requires a budget, but it doesn’t have to break the bank. With proper targeting and a clear strategy, even a modest budget can yield impressive returns. It's about optimizing, not overspending. 2. “I’ll get instant results.” Patience is key. Successful ad campaigns take time to gather data, optimize, and improve. Expecting overnight success can lead to disappointment. Instead, focus on long-term gains. 3. “If my product is good, ads aren’t necessary.” A great product doesn’t guarantee visibility. Ads are a way to amplify your message and ensure your target audience knows what you offer. Think of them as a powerful megaphone, not a luxury. 4. “Only big brands benefit from ads.” Small and medium-sized businesses can leverage ads just as effectively as large corporations. The playing field is level with the right tools, creative content, and targeting strategies. 5. “More clicks mean better results.” Clicks are just one metric. What really matters is conversion. Focus on attracting the right audience that takes meaningful actions, not just those who click and leave. Ads are a science and an art. The key is to keep learning, testing, and optimizing. Don’t fall for the myths, you need to understand what works for your business and adapt accordingly. Which of the myth surprised you? Let me know in the comments #DigitalMarketing #Advertising #AdMyths #MarketingTips #BusinessGrowth #LinkedInTip

I'm excited to announce that I am now successfully certified in Paid Ads And Paid Media Assessment from Learn Tube… . . . . . Paid advertising can deliver fast results, as your ads can be placed in front of your target audience immediately and start driving traffic and conversions. With paid advertising, you can reach a larger audience quickly and increase brand visibility in a short amount of time. Additionally, paid advertising platforms provide real-time analytics and metrics that allow you to track the performance of your ads and make adjustments to optimize your campaigns for better results. 1. Brand visibility boost 2. Targeted audience reach 3. Quick results 4. Measurable performance 5. Cost-effective 6. Increased website traffic 7. Competitive edge 8. Customization options #keeplearning #career #growth #Socialmedia #contentcreation #marketingskills

When it comes to paid marketing, patience isn't just a virtue—it's a necessity. Many startups and entrepreneurs pour funds into paid ads expecting instantaneous results. But the reality is, it can take 6 to 8 weeks to start seeing returns from these efforts. This timeframe isn't arbitrary. It's built on the time it takes to gather enough data, to iterate creatives, and to optimize targeting strategies. Instant success in the paid marketing world is more myth than reality. So, if you're in the early stages of your paid marketing campaigns, recalibrate your expectations. Understand that this period is less about immediate ROI and more about learning and refining. Here are some key focus areas during these crucial weeks: 1) Data Accumulation: Collect as much data as you can for informed decision-making. 2) Creative Testing: Experiment with various ad creatives to see what resonates with your audience. 3) Targeting Optimization: Tweak your targeting parameters based on the responses you receive. Remember, these early weeks are an investment in the sustainability of your paid marketing strategy. Stay the course, and the returns will follow.

I just had a call with a client where I suggested that we give our paid ads program a chance until the end of the month, but if we don't see a significant improvement by then, we should stop doing paid ads and terminate our engagement. It's not an easy thing to say. I don't like losing clients and even more, I don't like failing. But sometimes, you have to admit that things don't work. If you're spending money on ads, and you fail to generate relevant leads with the relevant intent month after month, you need to make some drastic changes. And if you made drastic changes - modified the messaging, advertised on different channels, and targeted different audiences - and still you don't see any value, you should consider shutting down your ads program. Because the truth is that not all brands can make paid ads work. Sometimes, that's just not the right GTM strategy for them, and it's my job to reflect this to them.

● Why Most Businesses Waste Money on Paid Ads Paid ads are powerful—but only if you use them right. I’ve seen so many businesses burn through budgets because they focus on the wrong things. Here’s what I’ve learned: 1️⃣ Don’t Sell, Solve: Ads that focus only on selling often fail. Highlight the problem you solve instead. 2️⃣ Stop Targeting Everyone: Niche down. The more specific your audience, the better your results. 3️⃣ Test Relentlessly: No ad is perfect on the first try. Testing is how you find what works. 💡 Example: One of my client was targeting a broad audience for a real estate project. By narrowing it to investors aged 30–50, we doubled their lead quality and reduced their CPL by 40%. 👉 Are you focusing on the right things in your campaigns?

Is your business really in need of paid advertising? 🤔 If your social media account has a high number of followers, then you might not need paid advertising. Why? Because if you have a large group of people following you, you just need to track the insights of your page and start organic posting (free posts). However, you need good skills to reach out to more audiences, with the most important being your brand voice. In brand voice, you have to use words according to your audience. For example, if your audience is people between the ages of 13 to 24, you can use casual words like "chat." But when your audience is professional, you have to choose words accordingly. If you are struggling with low reach, a decrease in follower growth, or want to showcase your product/service to more interested people or have a new business page, then you might need paid advertising to reach a specific audience. It also depends on your goals and how quickly you want to achieve them. For example, if you want to increase your sales by 10% per month or want to boost the sales of your product/service, then paid advertising is the right option for you. Comment if you have any questions. #advertising #post #realestate #marketing

Paid advertising is NOT about: → the money you spend → the clever your ad is → and even the traffic you’re getting Paid advertising is all about: → having fixed goals and reaching them → converting audience into customers → choosing the right platform to run ads on → optimize your ads for further improvement → spreading brand awareness The better strategy you have, the better your performance will be. Don’t waste money on ads, just thinking they will work out. Take your time to write a landing page that sells (it does 80% of the job). Want to learn more about running effective paid advertising campaigns? Here’s the link to a more detailed article: https://lnkd.in/gZEBD_yd

⚠️3 mistakes you might be making in paid ads 🚨 Running paid ads can be a game-changer for your business—when done right. But are you making these common mistakes that could be draining your budget? ❌ 1. Targeting too broadly: Reaching "everyone" often means reaching no one. Focus on your ideal customer to maximize ROI. ❌ 2. Skipping A/B testing: How do you know what works best if you’re not testing? Try different ad variations to see what resonates most with your audience. ❌ 3. Ignoring landing pages: A great ad can only go so far. If your landing page doesn’t deliver, those clicks will be wasted. 💡 Fix these issues, and your paid ads can become powerful revenue-generating machines. 🚀 What’s the #1 challenge you face with paid ads? Let’s discuss in the comments! 👇