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The Value Analysis Whisperer - Helping you understand how to get your Medical Device product approved in Hospitals and ASCs

𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐭𝐡𝐞 𝐐𝐮𝐢𝐜𝐤𝐞𝐫-𝐏𝐢𝐜𝐤𝐞𝐫-𝐔𝐩𝐩𝐞𝐫 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐝𝐨 𝐰𝐢𝐭𝐡 𝐦𝐞𝐝 𝐝𝐞𝐯𝐢𝐜𝐞 𝐬𝐚𝐥𝐞𝐬? Well, SSFO. (Spill something, find out). Yield, baby. It's not just a red triangular sign we ignore while merging on the Interstate. 🏀🏀🏀🏀🏀🏀🏀🏀🏀🏀🏀🏀 If you enjoy this topic (and this excerpt) and would like a more in-depth look at succeeding in this Medical Device Value Analysis world, 𝐈 𝐝𝐨 𝐚 𝟓-𝟏𝟎 𝐦𝐢𝐧𝐮𝐭𝐞 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐰𝐞𝐞𝐤𝐥𝐲 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐭𝐨 𝐝𝐨 𝟐 𝐭𝐡𝐢𝐧𝐠𝐬: 1. Help you learn what I've learned over the past 15 years 2. Make you laugh I aim for both. Instructions are in the Comments! #sales #medicaldevices

Rob Bahna

Sales & Leadership Coach | Author | Trainer | Keynote Speaker | Consultant | Senior Executive Leader | Medical Device | Start Ups & Turn Arounds | Sales & Marketing Leader | Private Equity | Distribution | Inside Sales

2mo

Mark Copeland, thanks for the analogy. I was told there would be no math - but you spell it out nicely. As you know, this example works well with many products and drugs - aerosolization/nebulizers is a great example of how yield differences impact actual cost and outcomes. The potential "human error factor"/waste if one of the products is much easier to use correctly than another is always interesting as it relates to yield impact. Well done.

Seth Turnoff

SEARCHLESS Patient Acquisition | Healthcare DTC | Mustache Owner

2mo

Paper towel math is as hard as toilet paper math. I like this yield explanation tho. If you have 100 spills, might want to consider the source Mark Copeland 😂

Preston Alexander

The Taylor Swift of LinkedIn healthcare writing

2mo

The amount of times I’ve used this analogy… bringin me back!

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