Mark Malone AATQB’s Post

MONDAY'S MIND BENDER: FY = F50 End of 'EOFYS' sales in Australia. And the start of a new 'financial year' year. Is that tautology? Hmmmm, maybe. In Australia, it is indeed the start of a new FY. Allocations have been set, and new mountains are there to climb. However, the thought for this Monday's mind bender is not just about the new FY. It's also about F50. What's that?? Well, have you spotted the SailGP? It's the grand prix of sailing. With 50 foot catamarans that can fly through the water on foils. Hence called F50. I caught a bit of the crazy action from New York Harbour over the weekend. Check it out here: https://lnkd.in/gFMQdUsm And if you're like me, and didn't quite get the rules and scoring at first glance, then read on here: https://lnkd.in/g-6AdGDX The insight from all this? Take your new FY one race at a time, measure what matters most, accumulate your points, and you'll get to the top of your ladder. Wherever that may be. Go for it like a F50, and get up on those foils. Happy new FY #marketing #technology #innovation #business #strategy

Have you won anything yet at the Schueberfouer? Isn't it a great feeling? Even if it cost you a kidney to win it! Here's the latest from my Substack. I'm slowly getting back into the swing of it. I hope you enjoy! #humour #expatlife #guide #Luxembourg #satire #altexpatguidetolux #substack

Mostly my posts are about my work at Mazars (Mazars in Germany) but I think it’s good to show sometimes what people are doing besides their main job. A few months ago I started with Concept Runners. An initiative for motivating people to start or keep moving, running especially. An idea originated during the covid period, when people were stuck to their homes, in need for motivation to go out. I organised challenges and started a local running community called ‘Viaanse Lopers’. Not the best name for going international, so Concept Runners was born. The essention is in the name. Creating running concepts to make run more fun, motivation to go out 💪🏻 Today I started a new challenge, the U-Bahn challenge. A very simple idea, but with good visualisation a big motivator! Those challenges can be done individually but also in groups of friends or colleagues. Do you want to motivate your employees? Let me know, we sit down and see what fits in your organisation. ‘Could we virtually run to all our locations across Germany, or maybe Europe? Which team/departmenr/location wins?’ 😏🏃🏼

I am very much afraid to have to tell you that France is viciously, viciously polluted. Swimming, it is, in noxious effluent. Brimming in barely breathable bacteria, and pea-soup fogs to atrophy your lungs. Poison present in clouds of toxicity, worse than Union Carbide on a bad day in Bhopal. You virtually need deep-sea diving equipment to venture across its borders. At least, that’s the conclusion you’d be justified in arriving at when studying France’s ZFEs—zones à faibles émissions, or feeble emissions zones. These are zones that are so immensely unhealthy, that you cannot drive a car whose engine uses power that hasn’t already emitted a heap of crap at a power station that is not situated there, but is far, far away in someone else’s (really dirty) back yard. https://lnkd.in/e6KdxEGW

In this issue the Spy asks, "Can I grass ski at your resort this summer? I have my own equipment." Read more in this article from the May issue: https://lnkd.in/gvAi_fD4

#ALFAInternationalNews Check out the 2024 #ALFAIProductLiabilityComplexTorts Seminar recap video! #ALFAI #GlobalLegalNetwork #LocalRelationshipsWorldwide Comment your favorite part about the seminar or scenic location!

THE NEXT STAGE … The #TourdeFrance. The world’s top cycle race and 2024 marks the 111th edition. So what’s it about? A lot of blokes in Lycra biking it around #France? Well, the Lycra bit is true and yes, France plays a key role but there’s a lot more going on. The race has 21 stages covering approximately 3,500 kilometres (that’s 2,200 miles in old money) through the Pyrenees and the Alps. A gruelling race! Like the markets, #LeTour is always #changing, always challenging, always evolving. The route changes each year and although ‘de France’ is a clue where it’s heading, it starts in different countries. This year it started in Florence, #Italy and will finish in Nice, France. For the first time, the race will not finish in Paris due to preparations for the 2024 Summer Olympics. Why am I telling you this? Well, just like the Tour de France, economic and market cycles have different starting points and no two routes are the same. Think about it. How did we get here? A global pandemic, wars, geopolitical tensions all over the place, an on/off recession, a 44-day Prime Minister, sticky inflation, high interest rates and a #GeneralElection. As exhausting for #investors as those 21 stages and 3,500 kilometres for #cyclists. But investors or cyclists, you don’t have to win every stage. A #yellowjersey is great but keep your eye on the long-term goal. This year Mark Cavendish won stage five, his 35th stage victory at the Tour de France, breaking the record of 34 wins by Eddy Merckx. But in 1990, three-time Tour de France winner Greg LeMond won the Tour without winning a single stage. So, what next? Moving to the next stage, the goal for cyclists and investors is the same: be ready; adjust when necessary; maintain the long view. Want to know more? Perhaps a café au lait? A tête-à-tête? Paul Edwards Chartered (MCSI) Capital at risk Photo: PCE Images 2014

🚶♀️ 🚠 Hike Up. Gondola Down. Repeat. 🚶♀️ 🚠 Let's talk #ElevationEverest. 🗻 We didn't know the first thing about "Everesting" training until our friends Alex, Daniel, Kayla, and Paul reached out. But we certainly understand event strategy and are flattered to join the team. The first-ever event, The Half Everest, will take place on September 28, 2024, at Winter Park Resort t. Athletes can compete solo or as part of a relay team to climb half the elevation of Mt. Everest by hiking up the mountain, riding the gondola down, and repeating until they reach 14,516 ft. Celebrate in between laps and at the finish line with music, activities, and more at Base Camp. HIKE UP: Each lap up the mountain is ~1,500 ft of elevation gain and 1.9 miles long. GONDOLA DOWN: Once you reach the top, ride the gondola down to start your next lap or switch out with a team member. REPEAT: Teams and solo athletes will have 17 hours to climb the mountain a total of 10 times - accumulating 14,516 ft in elevation gain over 19 miles. Here's where it gets fun: I (Mike) opened my mouth and decided to enter a team. We have two spots left. Interested in joining? Our treat (and we consider our team quite recreational and non-competitive). Let us know in the comments if you'd like to join our relay team. After ChatGPT is done writing this post I'm going to ask it how to train for a Half-Everest. Learn more: Elevation Everest

Thinking about going to Myrtle Beach for a golf trip? Why not consider participating in the largest amateur event in the world? I recently returned home after participating in the 41st Myrtle Beach World Amateur. What an experience! In our latest - Bruno's Blog, I discuss the memorable time in the Grand Strand and some tips if you're planning on taking part in the World Am event: https://lnkd.in/e2bpu4V8

The first-ever Annual Outlook on Resort Marketing is officially live! With input from a cross-section of North American resorts, from 250,000 skier visits to 1,000,000+, this inaugural report dives into the trends, challenges, and strategies shaping our industry today. If you're a ski area marketer, this one's for you. 👇