Mark Schroffner’s Post

🌟 Excited for Advertising Week! 🌟 Looking forward to reconnecting with familiar faces and meeting new industry peers at Advertising Week! Join us on Day 2, Wednesday, May 15th, at 3 PM, where our CEO, Andrew Casale, will be sharing his thoughts on MFA and what it means for your business at the Game Changers stage. Interested in discussing further or joining our Index Exchange Happy Hour? Drop me a message! Can't wait to connect! #AdvertisingWeek #Networking #IndustryInsights #MFA #BusinessGrowth 🚀📈

🎙️Day 2 of Advertising Week is in the books! 🎙️ It's been an incredible experience so far, filled with inspiring insights and valuable connections. Lets make time to connect 🤝 Drop a comment below or message me directly! AdvertisingWeek #Networking #Connections #awnewyork24

Excited to be attending Advertising Week - New York! 🎉 Looking forward to connecting with industry peers and hearing from some of the best minds in the business. If you'll be there, I'd love to catch up and chat about the latest trends and insights in our field. Also, if you have any recommendations for must-attend panels or discussions, let me know! #AdvertisingWeek #NewYork #Marketing #Networking #IndustryInsights #Learning #AdvertisingCommunity

As we transition from summer vacations back to business, it’s a good time to remember what counts - our audience's needs. Whether pitching to the media, negotiating with customers, engaging new business partners, leading internal town halls, or simply writing an email it’s not about you; it’s about the audience. What’s going on in their world? Who and what matters to them? What challenges are they facing right now? Keeping this in mind helps to create content that connects and resonates. #communications #audience #focus

Advertising Week is a valuable opportunity for gaining insights and inspiration that shape our understanding of the evolving advertising landscape. However, my favorite highlight is always the human connection - the chance to reconnect with colleagues and partners who have become friends and family. Cheers to the best advertising fam out there. David Levy, Christian Borges, Andrew Dawson, Joe Marchese, Christie Marchese, Chris Shively, Brittany Slattery, Kris Magel, Dallas Lawrence, Rebecca Calejo, Amanda Richman, Jason Haikara, Julie Thompson, Heidi Browning Pearson (even though we just missed each other @ Casa Marchese), eric hadley, Tim Natividad, Danielle McLaughlin, Steve Pacheco, Maggie Zhang, Ph.D., and so many more! #AdvertisingWeek #Connections

In this compelling interview, John Starkweather - Associate Vice President Advertising, AT&T, sheds light on why smaller ad budgets can often achieve more than larger ones. He shares how financial constraints can fuel creativity and lead to innovative marketing solutions. Thank you, John, for such an enlightening conversation! 🌟 SocialScienceMedia.com #MarketingInsights #CreativeBudgeting #InnovationInAds #DigitalMarketing

1 top-performing ad strategy that has been working well for my clients recently: - Directly addressing common reasons people don't buy, like price, lack of trust, or competition. This shows you understand your audience. Example bellow. will you try it out?

Multicultural marketing isn’t just a trend; it’s a business imperative. Join me in Las Vegas November 18–20 to hear inspiring presentations, industry insights, and discussion on the latest strategies and best practices to connect with multicultural audiences. You can still register here: https://lnkd.in/gNW4cAdv #CirculusDigital #DigitalMarketing #ANAMulti Association of National Advertisers

🤔 Did you miss our most recent webinar in partnership with Adweek? Our panelists covered strategies for building a media plan that drives real business results even when spending slows. Hear all about the ad channels brands and agencies are investing in, which signs indicate it's time to pivot, and more. It's on-demand now! Click the link below 👇 #webinar #mediaplanning #adstrategies

Day 2 Recap at AdWeek: Break the Rules! Day 2 at Advertising Week NY was all about pushing boundaries and challenging conventions. Standouts included industry leaders from Chase Freedom Card and Mastercard, who offered fresh insights into how brands can connect with audiences in today’s rapidly evolving media landscape. One of the key takeaways was the shifting art of storytelling. Brands that embrace authenticity and multi-dimensional, multi-sensory branding are resonating with audiences on a deeper level. Mastercard exemplified this by removing its name from its logo and leaning heavily into sonic branding, using sound and sensory experiences to bring its identity to life. Our very own Chief Creative Officer Lauren Nagel (she/her) shared her expertise on the impact of music and audio in advertising on a panel today, highlighting key insights on the science of sound. She explained how sound is the first sense our brains process, making it a powerful tool for capturing attention and driving emotional connection - underscoring the importance, yet lack of conversation at AdWeek on this important topic. At Resound, we believe audio is at the forefront of the multi-sensory movement, allowing brands to craft more intimate, emotion-driven experiences. Breaking the rules isn’t about creating chaos—it’s about opening new pathways for creativity, connection, and meaningful impact. Stay tuned as we continue to explore the latest innovations and insights throughout the week!