Market Xcel’s Post

Three reasons bad survey data happens, but just one of these is actual survey fraud. ❌Respondents lose interest due to boring questions, repetitive items, overly long surveys, or insufficient pay. ❌ The wrong respondents are matched to surveys. ✔️Respondents deliberately misrepresent themselves or actively work around quality checks, including bots and automation. Yup, the last one is the only category implicating true fraud. While malicious fraud steals attention, issues like poor design shouldn’t be absolved from blame when it comes to data quality. As an industry, we can do better, work together and ensure better data - whether it's through fighting fraud or improving survey methods. #MRX #ResTech #MarketResearch #Insights #Analytics

Unlike behavioral analytics, which identifies patterns and trends over time, behavioral intelligence focuses on real-time analysis and interpretation of user behavior along with other data sources

🌟 Unlock the Future of Market Research with InsightGuard™! 🌟 At Relevance Research, we are thrilled to unveil InsightGuard™, our revolutionary quality assessment system designed to elevate your market research and consumer insights to new heights! 🚀 🔍 Why Choose InsightGuard™? 1. Advanced Respondent Verification: Say goodbye to unreliable data! InsightGuard™ employs a multi-layered verification process that utilizes cutting-edge data analytics and intelligent algorithms. Our real-time monitoring swiftly identifies duplicate or fraudulent responses, ensuring the authenticity of your participants and saving you precious time and resources. 2. Intelligent Fraud Prevention: Our integrated fraud prevention system goes beyond mere detection. By analyzing online behaviors and device information, InsightGuard™ identifies potential threats—like VPN usage and unusual geographical locations—filtering out abnormal responses that could distort your data. This means enhanced data quality and increased credibility for your research! 3. Dynamic Scoring Model: The uniqueness of InsightGuard™ lies in its dynamic scoring model. By continuously monitoring respondents' consistency and behaviors, our algorithms adapt to the ever-changing market landscape. The more aligned a respondent's behavior is with our criteria, the higher their InsightGuard™ score, giving you confidence in the authenticity of your feedback. 4. Deep Data Insights & Trend Analysis: But we don’t stop at verification! InsightGuard™ provides deep insights into consumer behavior, helping you uncover market opportunities. Our detailed reports analyze not just scoring, but also behavioral motivations and preferences, empowering you to make informed decisions. ✨ Transform Your Research Experience! With InsightGuard™, navigate complex market challenges effortlessly. Our robust support drives business growth and innovation, ensuring every decision you make is backed by solid data foundations. 👉 Join the revolution in market research today! Choose InsightGuard™ and ensure your insights are not just relevant, but truly impactful. #MarketResearch #DataAnalytics #ConsumerInsights #FraudPrevention #InsightGuard #RelevanceResearch #BusinessGrowth #Innovation #DataQuality

As a wider market research industry, we need to unite to minimize survey fraud. How? Here are some thoughts from our CEO and founder James Turner: https://hubs.la/Q02q6n2l0 #MRX #ResTech #MarketResearch #Insights #Analytics

🚨 SurValidate stops fraudsters 🚨  💻SurValidate identifies duplicate respondents and prevents them from accessing your surveys. Book a call because SurValidate will tell you how to keep your panel free of duplicate and bogus accounts #fraudprevention #research #marketresearch #mrx #dataquality

Can research technology help you improve data quality? Absolutely. Here's how: https://hubs.la/Q02q6mg30 #MRX #ResTech #MarketResearch #Insights #Analytics

Are Your Online Surveys Really Giving You the Truth? Discover how a multifaceted approach can help you combat survey fraud and ensure that your data remains reliable and actionable. Let’s keep the insights genuine! → https://hubs.ly/Q02JX_1t0 Sanjay Tiwari, Teamarcs Technologies #OnlineSurveys #FraudPrevention #DataQuality

NeuroID's modern and frictionless capabilities amplify Experian's fraud risk suite by providing a new layer of insight into digital behavioral signals and analytics observed for both new and returning users throughout the customer lifecycle

Data quality issues start at the source: your sample. Today anywhere between 4% to 24% of survey responses can be fraudulent, according to CASE4Quality. In a world with bots, survey farms, and professional survey takers, it’s critical to ensure your data's integrity. Based on my 30+ years of experience in research, here’s some thoughts on keeping your data reliable and participant responses thoughtful: ⬇️ Minimize low-quality market panels: Fraud can creep in when participants are solely motivated by incentives. 👩💻 Build your own proprietary community: Control who joins and how, ensuring members are genuinely interested in your brand. 🔀 Recruit across multiple channels: Different channels bring different benefits. Leverage your marketing database, website visitors, event attendees, and social media followers to build a diverse, authentic group. 🧐 Verify participant identities: Tools like video feedback, photos, and SMS verification make it easier to confirm that participants are real — not bots. At Rival Technologies and Reach3 Insights, we’re serious about quality. We use SMS for community engagement, which is tougher for fraudsters to exploit compared to email. (How many people do you know have multiple phone numbers vs. how many people have multiple email addresses?) Bottom line? By recruiting from trusted sources and adding verification steps, you can dramatically improve the reliability of your data. Know who’s giving you feedback, and gain confidence that your insights are as authentic as they come. #insights #marketresearch #mrxpros

Welcome to November! 📊 It's time for a data audit to uncover critical call metrics you may be missing. Boost accuracy, spot fraud, and strengthen your network. Keep an eye out for more insights on this all month long! #TelecomAudit #CallMetrics #NovemberAudit #DataInsights