MARKETECH APAC’s Post

Under the appointment by the Sentosa Development Corporation, GOVT will be tasked to bring to the brand a strong digital first approach, covering functions such as providing strategic counsel and advice on brand strategy, creative and digital strategy. This includes China in its scope of work. Alvina Seah, group managing director of GOVT Singapore said, “We’ve spent almost three years working with SDC hand-in-hand, in a pursuit to build a world-class brand and destination. This win affirms that we’re on the right track, but we’re also hungry to do even more for the brand, building on the momentum of Sentosa’s brand promise ‘where discovery never ends’.” #creativeagency #agencymandate #singapore ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗔𝗣𝗔𝗖 comes with its unique set of challenges, but understanding them is the first step to thriving in this dynamic region. From 𝗰𝘂𝗹𝘁𝘂𝗿𝗮𝗹 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 to 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, brands need to stay agile. One major hurdle is 𝗮𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝘁𝗼 𝗹𝗼𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝘀 while keeping a unified brand voice. Additionally, 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗼𝗿𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀 across countries make scaling difficult, but it’s not impossible. 𝗗𝗮𝘁𝗮 𝗽𝗿𝗶𝘃𝗮𝗰𝘆 𝗿𝗲𝗴𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 are another obstacle, demanding compliance while maintaining customer trust. Lastly, 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 varies widely, requiring marketers to tailor strategies for both advanced and emerging markets. But every challenge presents an opportunity. The key lies in being flexible, culturally aware, and digitally savvy. --------------------------------------------------------------------------------------- Hello, I'm Deepak, committed to elevating both personal growth and business success through strategic marketing. If you're curious about how marketing in Singapore can be more accessible, let's talk. At RushCom, our mission is to democratize marketing communication, ensuring it's effective and within reach for everyone. Let’s connect and explore what’s possible. #MarketingInAPAC #DigitalTransformation #CulturalDiversity #RushCom #BusinessGrowth #SingaporeMarketing #BrandStrategy #DemocratizingMarketing #GlobalMarketing

As brands continue to strive for survival and relevance in a competitive market with unpredictable consumer behavior, the usual transactional model of brand-agency relationships is no longer sufficient to get the job done. To remain relevant in the market, brands and agencies need to take their relationship beyond the vendor-client standard and embrace strategic partnerships built on trust, collaboration, and a shared vision. https://lnkd.in/eCpjJq-X

In her new role, Monica Hynds will focus on strengthening and growing the full range of Leverate Group’s services, including all-round media services, creative brand communication, and martech. Speaking on her own appointment, Hynds said, “Singapore is a strategic hub for Leverate group, our clients, and our partners. We are here for one reason only: To fuel and elevate our clients’ business growth with our holistic capabilities under one house. I look forward to speaking to all our clients very soon!” Meanwhile, Marlina L., CEO of Leverate Group, commented, “We believe in Monica’s leadership and her ability to not just build brands for our clients, but also transform their businesses. I am excited to extend Leverate’s excellent and game-changing work across the region with Monica.” #marketing #appointment #singapore  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Along with the positioning, Think HQ has unveiled a refreshed brand and visual identity designed and implemented by Think HQ’s in-house creative, design, production, and technology teams.           Jen Sharpe, managing director and founder of Think HQ, said, “This is a significant step change for the agency as we enter our next phase—it perfectly captures Think HQ and CultureVerse and reflects our dynamic, diverse, and authentic people who are the driving force of everything we do. We know that while competitors will flirt with the idea of ‘purpose’ or social impact, no one else in the market comes close to who we are and what we do.”  Meanwhile, Andre Lima, chief creative officer at Think HQ, added, “The refreshed Think HQ and CultureVerse brands reflect our unwavering vision of delivering communications that support the change needed to create a more equitable, healthy, and sustainable future for everybody. The brief was simple yet challenging to realise: We required ease of application by the whole group while representing our diverse service offerings.” #marketing #brandrefresh #australia  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

For companies that express a strategic focus on international business, brand can be a key area of investment📈 http://grnt.tn/vlX So how can firms use brand as a differentiator when entering competitive markets? Discover more in our article. #InternationalBusiness #growth #marketing

Hello everyone I am here to share an article about the Topic - Global marketing.. Global marketing involves strategically planning, producing, placing, and promoting a business's products or services across international markets. It requires thorough market research to understand diverse customer behaviors, cultural differences, and local regulations. Companies must decide whether to standardize their marketing efforts or adapt them to each market, balancing the need for a consistent global brand with local relevance. Digital marketing tools and platforms are crucial for reaching a global audience, while logistics and distribution strategies ensure product availability worldwide. Moreover, global marketing entails navigating complex legal and ethical considerations unique to each region. Companies must comply with international laws and maintain ethical standards to build and sustain trust. Effective global marketing blends consistency to uphold brand integrity with the flexibility to meet local market needs, ensuring a cohesive yet adaptable global presence. #snsinstitutions #snsdesignthinkers #designthinking

Nearly two years ago, we launched ☄️into the marketing universe. Our mission? To help brands succeed in the fast-paced, ever-changing landscape of strategic planning, creative campaigns, and media performance. Instead of being an expensive ship passing unnoticed at night, we believed in the power of small yet impactful ads—like fireworks capturing attention at every touchpoint. We proved their effectiveness with data-driven sales and 📈performance results. Through strategic positioning, Meteor İstanbul guided brands toward deeper, long-term communication paths. 🌟Since day one, we've delivered groundbreaking projects for Minted Türkiye, redefining its category. While driving short-term sales growth, we also helped the brand carve its unique identity for long-term success. Minted Türkiye and its extension, Minted Connect, continue to shine like gold. 🌟Drawing strength from doremusic, Turkey's largest music instrument retailer, RHYM stands tall with its new corporate identity, communication strategy, and creative launch campaign crafted by our team. Managing its social media presence, we proudly support this brand as it hits all the right notes. 🌟With the strategic approach "Keşfetmenin Yaşı Yok! " we turned Taze Kitap, Turkey's leading children's literature publisher, into a unique creative universe. This work expanded its audience and gave its prestigious publications the spotlight they deserved. 🌟The memorable Neo Portföy campaign, "NE O? Yüzün gülüyor!" echoed across radio and digital platforms, achieving outstanding results in cost-per-click and cost-per-view metrics. From concept to execution, we celebrated these successes together with our client. 🌟Our partnership with Aluminyumburada.com, an innovative e-commerce brand in aluminium sales, covered everything from strategic planning to performance-driven creative campaigns, ensuring a seamless journey toward success. 🌟With DigiGuardians, our anti-piracy hero, we disrupted B2B norms through bold social media, email, and blog communications that stood out—even among pirate audiences. Breaking conventions has never been more satisfying. It's been a year we can proudly call "anti-Jurassic." 🦖🔫 As we move forward, we wish everyone a new year filled with discoveries, bold actions, and stepping beyond the ordinary. May 2025 bring fresh opportunities for all! #newyear

The 2024 MARKETING EDGE Annual Summit and Brands & Marketing Awards of Excellence is scheduled for Friday, September 27, 2024, at 9:00 AM via Zoom. The event will explore the theme, “Tech Acceleration: Integrating AI Without Sacrificing Human Creativity and FROM INSIGHTS TO IMPACT: THE FUTURE OF MARKETING.” Morolake Emokpaire a seasoned brand builder and #marketing expert with over 15 years of experience in the fast-moving #consumer goods sector, will be one of the featured panelists. Known for her consumer-centric approach, Morolake has consistently driven significant brand #growth and delivered strong business results throughout her career. She embodies several core values that guide her professional journey, including being a #Creative Nurturer who innovates with a human-centered approach, a Big-Picture Thinker #balancing short-term goals with long-term sustainability, and a Relationship Builder who drives #collaboration across diverse teams. As a Consumer-Centric Leader, she utilizes market insights to deliver campaigns and #products that meet evolving #consumer needs, all while practicing Principle-Driven #Leadership guided by #integrity, excellence, and #value creation. To read more, click link below 👇 https://lnkd.in/e7jjtyvU • • • #marketingedgem #marketingedge #industrynews #imc #branding #adverting #marketing #digitalmarketing

In the digital age, geographic boundaries should not limit your growth potential. However, building a trusted brand abroad is not easy - success requires a strategic approach and a detailed understanding of the target market. We looked at effective international marketing strategies illustrated by examples of well-known brands that have succeeded globally in our latest blog here: https://lnkd.in/ex-RtZVh #internationalmarketing