Marketeers Research FZE’s Post

Did you know that Candy Crush Saga earns over $1 billion a year despite being a free-to-play game? Its revenue comes almost entirely from microtransactions, where players buy extra lives or boosters to enhance their experience. What’s fascinating is that less than 10% of players ever spend money, yet that’s enough to sustain the game’s massive earnings! This is a prime example of how microtransactions are reshaping digital business strategies. The takeaway? Engagement and retention matter just as much, if not more, than conversion rates. It’s about delivering enough value that even a small percentage of loyal users are happy to invest. What are your thoughts on microtransactions in gaming? Are they the future of monetization or a risky strategy for customer loyalty? 🎮📱 #Microtransactions #GamingBusiness #MonetizationStrategy #MobileGaming #GameDevelopment #DigitalEconomy #CustomerRetention #RevenueGrowth #ProductEngagement

Keeping players engaged post-launch can be tough, but TikTok’s LiveOps Program has driven incredible results, with clients investing heavily in 2024 campaigns and achieving a remarkable 9x growth compared to 2023. 🕹️ Check out this article from PocketGamer.biz to dive deeper into how TikTok helps publishers keep players coming back with in-game events and content updates. 👉 https://lnkd.in/eV3AYdSJ P.S. Don’t forget to take a look at our one-pager for a high-level overview of how we can support your game’s LiveOps strategies. #LiveOps #PlayerEngagement #MobileGaming #TikTokforBusiness #PocketGamer

In-game monetisation is a cornerstone of the mobile games ecosystem, vital for sustaining and growing the industry 💰📈 In this guide, Kwalee's VP of Mobile Publishing, John Wright, delves into the essentials of mobile game monetisation, focusing on the dominant F2P-model. By covering key strategies such as ad integration, in-app purchases, player segmentation, and LiveOps, it provides developers with the knowledge needed to effectively balance revenue generation with user retention and engagement. Read the full guide now through the link in the comments 👇 #GameDevelopment #LiveOps #GameMonetisation

Casual ads are trending, but Paula Neves, formerly from Zynga, wants you to remember that they only work if you adapt your product❗ Our 2024 Casual Gaming Apps report is packed with wisdom from industry experts, including tips on how to scale your audience with the right ROI metrics to new in-app monetization models. Get up to speed on the insights mobile #marketers need to know with our report: https://bit.ly/4aWrMp0

The IAB's Mobile Gaming Buyer's Guide is finally here! 🚀 After running hundreds of brand-tailored mobile gaming campaigns via the Monetizr network, we've seen gaming activations consistently outperform other video benchmarks - VCR%, Viewability, Attention, Engagement, and Purchase intent lift. Mobile gaming has emerged as a dominant media channel alongside traditional entertainment forms such as TV, streaming services, and social media. This is a chance to tell authentic brand stories. To tell stories consumers want to engage with. To deliver the brand message to the right audience. A chance to make ads better. 🔥 #ingame #advertising #MobileGaming #IAB #MobileAdvertising

🍬 Candy Crush Saga's Daily Treat Machine 🍬 In Candy Crush Saga, the "Daily Treat Machine" is a compelling feature designed to enhance player engagement and monetization. Each day, players receive a random booster reward from the machine. What's interesting is the additional monetization layer: after collecting the daily reward, players can watch an ad to receive an extra bonus. This simple yet effective mechanic not only incentivizes daily log-ins but also integrates advertising smoothly, offering rewards that are both engaging and valuable to the player experience. *The example showcased here were curated with the assistance of Playliner rich repository of gaming implementations. check them out! ------ #gamingIndustry #monetization #gamedesign #mobilegames #gamedev #marketing #games

🚀 New Article Alert! 🚀 Excited to share my latest article on PocketGamer.biz, where I explore the growing trend of Multiple Paid Passes in mobile gaming! 🎮 In this piece, I dive into how developers are innovating with tiered Battle Pass systems to enhance player engagement and boost monetization. Based on an analysis of 44 games across various genres, I discuss how offering multiple paid pass options can cater to different player segments, from casual gamers to the most dedicated fans. 𝐊𝐞𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: ✅ 𝐅𝐥𝐞𝐱𝐢𝐛𝐥𝐞 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧 Multiple pass tiers provide more personalized engagement, allowing players to choose the level of involvement that best suits them. ✅ 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 By offering various price points, developers can attract a wider audience, leading to higher average spending. ✅ 𝐏𝐥𝐚𝐲𝐞𝐫 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 Enhanced customization and flexibility can lead to higher satisfaction and long-term commitment. Curious to learn more? Check out the full article (link in the first comment). #retention #monetization #battlepass #seasonpass #revenuegrowth #engagement #f2p #mobilegames

Unlock Real-Time Player Insights for Game Development Success | The Number One LLC Discover how The Number One LLC empowers game developers with real-time, unfiltered feedback directly from their player base. In this video, CEO Chris Royse explains how live chat data from platforms like Twitch and YouTube can provide authentic, actionable insights into game mechanics, player engagement, and community sentiment. Learn how to leverage millions of live player conversations to make smarter, data-driven decisions that improve game quality, boost player retention, and drive success in the $200+ billion gaming industry. Key takeaways: Overcome challenges like trolls and biased feedback with genuine player insights. How real-time data from platforms like Twitch is revolutionizing game development. Case study: Elden Ring – 2.5 million messages analyzed in one week. Custom consulting services tailored for game developers. Stay ahead of the competition with early insights into player sentiment. Join our pilot program and see the future of gaming development with real-time player feedback. Let’s build unforgettable gaming experiences together. #GameDevelopment #RealTimeFeedback #TwitchData #PlayerInsights #EldenRing #GameAnalytics #CustomConsulting #GamingIndustry #TheNumberOneLLC #ChrisRoyse #PlayerEngagement

Maximize LiveOps Success This Q5 🎮📲 Q5 is here, and it’s the perfect time for exciting updates and fresh opportunities to connect with players. 💡 Want to learn how TikTok can help you make the most of this crucial period? Check out our latest episode of Deconstructor of Fun, featuring Sezer Degirmenbasi, Michail Katkoff, and John Wright, VP Mobile Games at Kwalee. Link in the first comment👇🏼 #LiveOps #Q5 #GamingOnTikTok #TikTokforBusiness

The new "norm" in mobile game monetization? Our CMO, Gil Tov-Ly, chatted with 👊 Joseph Kim Kim on the GameMakers podcast about the significant shift in how today’s top studios are monetizing their games via web stores. 72% of top-grossing games now use web stores, and studios who partnered with Appcharge are seeing 20-30% increases in total revenue because of it. Joseph and Gil also discussed the strategic benefits beyond revenue - including player relationships and data ownership, and the best practices to ensure your web store succeeds after launch. Link in the comments to the full episode 💫 #MobileGaming #GameDevelopment #MobileWebStore #RevenueGrowth #UserEngagement