Marketing Dive’s Post

🏆 Professional sports championships aren't just about thrilling games—they're a game-changer for digital marketing! As teams battle it out on the court, social media platforms light up with excitement, drawing millions of eyeballs worldwide. Brands capitalize on this massive engagement by crafting real-time content that resonates with fans' emotions and captures the spirit of competition. This boils over from the tons of money spent on television ads when brands get maxed out on their traditional spending. From clever memes to heartfelt congratulations, businesses leverage championship moments to boost brand visibility, drive engagement, and connect with audiences on a deeper level. Recently, that has gone as deep as $76 Billion dollars. The only question left is who's gonna win? #GoMavs or #GoCeltics?? #SocialMedia #DigitalMarketing #SportsMarketing #ChampionshipImpact https://lnkd.in/esYqTpr9

The Trojan Horse in modern media While sports content has offered and continues to offer significant strategic and economic benefits to media companies—such as attracting large audiences and generating massive advertising, subscriber and viewing (👀) revenue—it has also served as a Trojan Horse by introducing hidden vulnerabilities. These include escalating costs, over-dependence on sports brands, and the potential erosion of traditional media strengths and the industry. A question that has become more relevant for most media companies today is: Can media companies break free from expensive sports deals by enhancing the media experience of other content through smarter use of technology? https://lnkd.in/dyr-bMKg

Add Sports to your 2025 Marketing Plan! You can Unlock New Advertising Opportunities with Sports Content. Sports remain one of the most-watched-listened and engaging genres and the growing availability of live sports on cable TV, streaming platforms & radio is opening up even more opportunities for you and your business. Whether you're targeting passionate fans, alumni or casual viewers, understanding the nuances of sports viewership is key. Key Insights for Advertisers: New Avenues for Ad Inventory: With the rise of streaming audio and video, advertisers now have more opportunities to reach sports fans across multiple platforms from the car to their big screen. Engage Casual Fans: Casual fans may listen or watch less frequently, but when they do, they’re highly engaged and less likely to multitask, providing valuable exposure. Context is Everything: Ads that complement the sport or event resonate better with viewers—particularly important for engaging female fans, who control a significant portion of household spending. As sports content continues to dominate screens, your business should leverage these trends to craft more effective, relevant campaigns. Ready to optimize your sports buys across all platforms? Let’s talk! I have special TV, Radio, Streaming & Arena/Stadium packages to get you in the game. #SportsAdvertisingScores

If you’re a content marketer or creative working within sports and looking for inspiration, the Boston Celtics’ social media is worth noticing. Their high-quality content has been receiving high praise across the internet and the below clip which has had 6.8m+ views on Instagram is just one reason why. This clip is one of multiple uniquely-themed clips that have been rolled-out across the NBA season, collectively receiving 10’s of millions of views via the Celtics’ social media.  Why is this worth noticing? High-quality content underpins so many important business metrics, and can help deliver: 1. More social media views, reach & engagement, etc. Which can help deliver: 2. More fans, sponsorship, matchday attendance, merchandise sales, broadcast viewers, revenue etc. For those interested, here’s an insight into how the Boston Celtics’ content & creative operation works: https://lnkd.in/enbNPqmV #sportsmarketing #contentmarketing

The Premier League clubs are leading the way when it comes to maximising YouTube monetisation, as this article shows. They’re not just creating content for the sake of it, they’re developing strategies that turn fan engagement into revenue. At LACUNA AGENCY (formerly 7th Sense UK), we believe the same approach can be applied to brands across any industry. If you're looking to grow your audience, optimise content, or boost monetisation, we help brands create meaningful connections that drive real engagement and growth. From content optimisation and audience growth to brand positioning, we're here to elevate your digital strategy. Ready to take your brand to the next level? Let’s have a chat! #MRX #MarketResearch #ContentStrategy #DigitalGrowth #AudienceEngagement #LacunaAgency #Monetisation

2025 proved the world of sports is no longer just about the game—it’s about the ads that surround it. With sports ad inventory on the rise, brands now have more opportunities than ever to connect with audiences in meaningful, high-impact ways. Here’s why this matters: 🏈 Live Sports Still Dominates Attention: In an era of on-demand content, live sports remain one of the last true “appointment viewing” experiences. Viewers are engaged, and they’re not skipping your ads. ⚽ New Niches Are Emerging: From women’s sports to regional leagues and niche competitions, brands can tap into fresh audiences that are growing rapidly. 🎾 Cross-Platform Expansion: Sports advertising is no longer limited to linear TV. Brands can now reach fans across CTV, streaming platforms, and social media, creating multi-touchpoint campaigns that amplify their message. For advertisers, this surge in inventory means smarter targeting, more flexibility, and greater creative opportunities. Whether it’s programmatic placements during live streams or branded integrations within digital content, the opportunities are vast. The takeaway? Sports advertising isn’t just for big-budget players anymore—it’s becoming a space for brands of all sizes to innovate and connect with passionate, engaged audiences. How are you leveraging sports advertising as part of your strategy? Here’s a great read to explore the opportunity: https://lnkd.in/eT2dhpd4 #SportsAdvertising #CTV #ProgrammaticAdvertising #LiveSports #AdTech #BrandMarketing #DigitalAdvertising

The Premier League clubs are leading the way when it comes to maximising YouTube monetisation, as this article shows. They’re not just creating content for the sake of it, they’re developing strategies that turn fan engagement into revenue. At LACUNA AGENCY (formerly 7th Sense UK), we believe the same approach can be applied to brands across any industry. If you're looking to grow your audience, optimise content, or boost monetisation, we help brands create meaningful connections that drive real engagement and growth. From content optimisation and audience growth to brand positioning, we're here to elevate your digital strategy. Ready to take your brand to the next level? Let’s have a chat! #MRX #MarketResearch #ContentStrategy #DigitalGrowth #AudienceEngagement #LacunaAgency #Monetisation

What’s more effective than a Suoer Bowl ad? The best deal in advertising right now for brands is investing in quality news. Advertising associated with sports, especially major events like the Super Bowl, typically commands a significant CPM (cost per thousand impressions) premium due to the high audience engagement, massive viewership, and brand visibility. For regular sports events, the CPM can be around $25 to $50 depending on the sport and the target audience. However, for the Super Bowl, the CPM can go much higher, often exceeding $100 or even $200 per thousand impressions. Super Bowl ads in 2024, for instance, cost around $7 million for a 30-second spot, reflecting the premium CPM associated with such events. What’s interesting is there are more “News junkies,” than “Sports Junkies,” and yet many brands are ignoring news audiences because they want to play it safe. Brands wind up paying a premium CPM for a false sense of safety, and are missing a major opportunity to effectively and efficiently reach highly engaged and desirable consumers through quality journalism. This is the buying opportunity of a lifetime and the smart brands will get ahead of it before the window closes. #FutureofNews #Advertising #JournalismMatters #News #AdFontes #Marketing #BrandSafety

Sat in on some great panels at ESI London yesterday. Here are my take-outs on how to get the most out of your work with streamers/creators... 👁 To maximise eyeballs streamers need to prio more than one channel, so be open-minded to how TikTok content can support a main broadcast on Twitch or YouTube. 👩⚕️ Streamers/creators need to play more than one game for long term success so expect to see more variety streamers, but don’t think that doesn’t make them an expert on your game, they’re just diversifying their content. 📢 If you’re working with a streamer on a longer term campaign, give them feedback on performance/how it’s going early, so they can tweak content to better deliver against the KPIs. Don't want until the end of the campaign to tell them it didn't perform. 🃏 Audiences get fatigued by seeing too much sponsored content on any one channel (which brand is it this week?) however some genres such as CCGs are massively untapped yet have huge, engaged audiences that love it when their fave streamers get a brand deal! ✍ And finally, and I can’t believe we still have to say this - know the streamers channel and how your brand could play a role there, give them a proper brief and bullet the essential asks so they’re clear on what they need to deliver! HMU if you wanna chat more about influencer campaigns and hear how we consistently smash performance KPIs at The Story Mob #influencermarketing #esilondon #streamers #pragency #gamespr

Short-form content is shaping the way brands connect with their audiences, and the NFL’s expanded partnership with TikTok is a perfect example of how this trend is continuing to take off. 🏈🚀 TikTok is showing us players as more than athletes—they’re people with quirks, routines, and humor, and that’s what’s driving connection. You can watch yesterday’s greatest plays or see your favorite athlete joking around with teammates—all in 60 seconds or less. ⏱️ That’s the magic of short-form content: quick, authentic, and engaging content that builds real connections. As marketers, we need to take a page from this playbook. 📖 It’s not just about selling a product or service. It’s about showing who you are, what you care about, and making your audience feel something. Do you think short-form content is here to stay, or is it just a passing trend? #marketingtrends #shortformcontent #contentstrategy #digitalmarketing