Marketing Growmatics’ Post

Gaurav Pachauri, a 30-year-old engineer from Rajasthan, had spent nearly four years preparing for government examinations in Delhi. Despite his best efforts, success eluded him. Standing at a crossroads, Gaurav faced a critical decision: continue striving for government exams or take a different path and become a farmer. Faced with the prospect of an uncertain future, Gaurav decided to return to his roots in Rajasthan. Determined to make something of his own, he chose to venture into farming. However, Gaurav wasn’t interested in conventional farming. Instead, he set his sights on pearl farming, a unique and potentially lucrative venture. Gaurav invested Rs 21 lakh into the project, including Rs 8 lakh to prepare a pond of 150 x 80 feet. He populated the pond with 1.15 lakh mussels, beginning a journey that required immense patience and meticulous care. After 21 months of hard work and dedication, Gaurav’s patience paid off. He harvested 110 pearls from the mussels in his pond. These pearls fetched a remarkable Rs 1.25 crore in sales. After covering his initial investment, Gaurav made a profit of Rs 80 lakh. Personally, he earned Rs 55 lakh, marking an impressive 2.5 times return on investment. Gaurav Pachauri’s journey from an aspirant struggling with government exams to a successful pearl farmer is a testament to the power of perseverance, innovation, and willingness to take risks. His story is an inspiration to many who find themselves at a crossroads, showcasing that sometimes, stepping away from the beaten path can lead to extraordinary success. . . . #pearlfarming #pearlfarm #competativeexam #upsc #startups #startupindia #startupslife #startupinspiration #startupfounder #startupquotes #startupmotivation #startupsuccess #sharktankindia #businessfacts #marketinggrowmatics #sharktankindiaseason3 #branding #marketing #entrepreneurship #inspiringstories #rajasthan #engineer #delhi #pearlfarmer

At 30, Gaurav Pachauri, an engineer from Rajasthan, had dedicated nearly four years in Delhi preparing for competitive government exams. Despite his hard work, success was out of reach. Facing a pivotal choice—persist with government exams or forge a new path—Gaurav chose to return to his roots in Rajasthan, but with a twist. Rather than pursuing traditional farming, he decided to try his hand at pearl farming, a unique and profitable venture. Gaurav invested Rs 21 lakh into his new endeavor, with Rs 8 lakh allocated to construct a 150 x 80 feet pond. He stocked it with 1.15 lakh mussels, beginning a journey that required dedication and patience. After 21 months of relentless effort, Gaurav’s persistence paid off. He harvested 110 pearls, which earned him a remarkable Rs 1.25 crore. Covering his initial investment, Gaurav made an impressive profit of Rs 80 lakh, with a personal earning of Rs 55 lakh—an impressive 2.5 times return on investment. Gaurav’s journey from an aspiring government employee to a successful pearl farmer is an inspiring example of resilience, innovation, and the courage to take risks. His story reminds us that sometimes stepping off the conventional path leads to extraordinary outcomes. . . . #PearlFarming #PearlFarmer #CompetitiveExams #UPSC #Startups #StartupIndia #EntrepreneurLife #SuccessStory #SharkTankIndia #RajasthanEntrepreneur #InspiringJourney #EngineerToFarmer #NewAgeFarming #InnovativeAgriculture #Rajasthan #Delhi #Agripreneur #MarketingGrowmatics #FarmToFortune #BusinessFacts #Entrepreneurship #Inspiration

Gaurav Pachauri transitioned from aspiring government employee to freshwater pearl farmer after four years of unsuccessful exam attempts. He established a pearl farm in Bharatpur, Rajasthan, and achieved remarkable financial success, earning Rs 55 lakh within 21 months. Initially, Gaurav faced skepticism from his family, who were accustomed to traditional farming practices. However, he was determined to pursue this innovative venture, which he found intriguing through various media. To gain the necessary skills, Gaurav attended a training program at the Central Institute for Freshwater Aquaculture in Odisha, where he learned essential techniques for pearl farming. He invested Rs 21 lakh to set up a pond and began with 1.15 lakh mussels, collaborating with other local farmers to expand the project. After a patient wait of 21 months, Gaurav's efforts yielded a profit of Rs 80 lakh, significantly surpassing traditional crop earnings in the region. Despite facing challenges such as weather conditions and high mortality rates of mussels during transportation, Gaurav adapted his approach by timing his farming activities to the cooler months. His perseverance and willingness to experiment led to the successful establishment of multiple ponds for pearl farming, creating not only a sustainable income for himself but also opportunities for other small farmers. Gaurav's journey exemplifies the potential of innovative agricultural practices to transform lives and communities. Follow us startupshivay **** #investupmedia #startupfounder #startupbusiness #startups #startupindia #entrepreneurs #entrepreneurship #entrepreneurmindset #makeinindia #madeinindia #indianstartups #business #businessman #startupculture

Aastha Singh, originally from Patna, made a significant career shift by leaving a high-paying job in the corporate sector to focus on improving the lives of farmers in Bihar. She founded 'Gramshree Kisan', which has achieved an impressive annual turnover of Rs 3 crore. Aastha's initiative involves training farmers in various agricultural practices, including agriculture, animal husbandry, and fish farming. Her background includes a degree in engineering and an MBA, alongside a brief career in modeling. Despite winning a modeling competition in the Philippines, she chose to prioritize her family's concerns and her commitment to social change. In 2019, she launched 'Gramshree Kisan', initially starting with a YouTube channel to share knowledge on farming and animal husbandry. By 2020, she developed a mobile application, and in 2021, the first Gramshree Kisan center was established in Patna. The venture has seen substantial growth, expanding its poultry farm from 100 to 1,000 chickens and increasing its dairy farm from 2 to 10 cows, along with a herd of 50 goats. Aastha invested Rs 27 lakh of her savings to start the business, with additional funding from her partner firm and grants from the Bihar Startup Policy and the Government of India. Looking ahead, Aastha aims to further increase the turnover of Gramshree Kisan to Rs 10 crore. Follow us startupshivay **** #investupmedia #startupfounder #startupbusiness #startups #startupindia #entrepreneurs #entrepreneurship #entrepreneurmindset #makeinindia #madeinindia #indianstartups #business #businessman #startupculture

"Business karna sabke bas ki baat nahi hai... but business karne ki kulbuli bahut logon ke mann mein hai." This was proven to me recently when I saw the incredible response from people eager to become Zettapreneurs with me. It’s truly inspiring to see so many people, even those without an agriculture background, wanting to join this journey and make a real impact in farming. I had an early pilot of this model a while back with Dr. Gopal Kuchhadiya 🇮🇳 in Gujarat for contract farming of mustard. Back then, it wasn’t structured—bas kar liya tha—because I had the opportunity and support from Gopal Bhai. To be honest, the project started because I had a language barrier while working in Gujarat. But we made it work. Now, with the Zettapreneur Program officially launched, I’ve ensured all aspects are clearly defined and structured. With that, I’m super excited to announce, rather say launch Aditya Patra, our next Zettapreneur from Odisha! We had a fantastic conversation, and he candidly admitted, “Agri background se toh nahi hoon, but tumhare sath agri revolution toh le hi aaunga!” His confidence and enthusiasm were contagious, and it made me realize how the Zettapreneur program can break barriers in agri-entrepreneurship and create micro-economies across the country. Aditya’s energy, combined with the support we offer—our network, SOPs, mentorship, startup connections, and market access—makes me confident that he will make a huge impact on Odisha’s agricultural landscape. He even gave me a brilliant analogy, comparing our model to a “startup garage” or an “incubation program,” where entrepreneurs get everything they need to build, grow, and scale their businesses. And honestly, I couldn’t agree more! Guess what? Aditya isn’t the only one. More Zettapreneurs are lined up to launch soon, and I’m so proud of how this movement is gaining momentum. https://lnkd.in/gbsvtkjU If the idea of becoming a Zettapreneur excites you, let’s connect! Here’s to a new chapter, fresh ideas, and a growing Zettapreneur family! 🌾 Let me know your thoughts on entrepreneurship in agri. #Zettapreneur #Agribusiness #Entrepreneurship #Odisha #Sustainability #ContractFarming #AgriRevolution #Innovation

Aseem Rawat's transition from a successful IT director earning Rs 4 lakh per month to a dairy farmer highlights the impact of personal conviction and passion. His decision, sparked by a television debate, led to a radical career change after 14 years in the corporate sector, despite skepticism and disapproval from his family. Embarking on his journey in Sikandarpur village, Aseem established 'Hetha Dairy' with only two Desi cows. Over time, he expanded his operations significantly, eventually managing over 1,000 cattle and creating additional farms, including 'Hetha Nandishala' and another focused on the Badri breed in Uttarakhand. Aseem's innovative strategies redefined traditional dairy farming, allowing him to diversify into over 90 products derived from milk, cow dung, and urine. His commitment to organic farming and product development garnered both domestic and international recognition, contributing to robust growth even during the pandemic. Currently, Aseem employs over 80 individuals, collectively earning ₹8 lakh a month in salaries. His journey underscores the notion that success and fulfillment can be achieved through unconventional paths—challenging societal expectations regarding career success and personal happiness. Through dairy farming, Aseem has not only attained financial prosperity but has also discovered a deep sense of purpose. Follow us Investupmedia **** #investupmedia #startupfounder #startupbusiness #startups #startupindia #entrepreneurs #entrepreneurship #entrepreneurmindset #makeinindia #madeinindia #indianstartups #business #businessman #startupculture

Phuman Singh Kaurra, a 64-year-old farmer from Punjab, has successfully transformed his agricultural practices, showcasing the profitability potential in farming, despite prevailing beliefs to the contrary. Starting with just 4 acres of family land, he has expanded to 36 acres through profits from his innovative techniques in carrot cultivation and seed multiplication, generating annual sales exceeding Rs one crore. Singh emphasizes that success in farming resembles any business venture, requiring mindfulness, management, and tracking of earnings. His extensive experience and determination were sparked by a local elder’s skepticism regarding carrot farming, driving him to cultivate this crop on a larger scale. He has become a notable carrot seed supplier in Punjab, attracting attention from agricultural experts and other farmers seeking to learn from his successful methods. The economics of carrot farming reveal significant profitability, with input costs around Rs 30,000 per acre, typically yielding earnings between Rs 1 lakh to Rs 2 lakh. Singh’s in-depth understanding of crop management allows for robust harvests, often selling carrots at advantageous market prices. This year, he produces sufficient carrot seed from a mere 3 acres to support cultivation across approximately 650 acres. Phuman’s farm employs advanced machinery and involves his family members in operations, underscoring a successful generational transition in farming. His sons returned from abroad to join him, enhancing the family’s agricultural legacy. Additionally, Phuman has diversified his crops by introducing black carrots, tapping into niche markets, thus highlighting the evolving landscape of Punjab's agriculture where dedication and innovation can thrive. His story serves as an inspiration for farmers, particularly smallholders, demonstrating that with strategic planning and hard work, farming can still be a lucrative endeavor. Follow us startupshivay **** #investupmedia #startupfounder #startupbusiness #startups #startupindia #entrepreneurs #entrepreneurship #entrepreneurmindset #makeinindia #madeinindia #indianstartups #business #businessman #startupculture

How Three Friends Created a ₹50 Lakh Banana Fiber Startup! Meet the founders of Taruwar Agro, three friends from Bihar who turned banana waste into a thriving business! When Jagat Kalyan, Satyam Kumar, and Nitish Verma saw the potential of Bihar’s banana crops, they decided to launch a zero-waste startup right in their hometown of Hajipur. Their innovative approach transforms discarded banana stems into valuable products like banana fiber, vermicompost, and healthy makhana snacks, with a business spanning across India, Europe, Japan, and Dubai! Their eco-friendly mission doesn't stop there—they also employ local farmers, creating jobs and spreading sustainable practices at the grassroots level. In just two years, Taruwar Agro now boasts a ₹50 lakh turnover and employs 16 local workers, with plans to double their revenue in the coming year! Their story proves that with innovation, sustainability can lead to massive success. #SustainableAgriculture #BananaWaste #EcoInnovation #StartupJourney #EntrepreneursIndia #FromWasteToWealth #BananaFiberRevolution #EcoEntrepreneurs #TaruwarAgro #BiharStartups #SustainableBusiness #ZeroWasteIndia #BananaInnovation

In 2021, Rishabh Gupta, a computer science engineer, and his brother Ayush started a mushroom farming project in Agra, earning Rs 2 lakhs daily. Rishabh, who previously worked in Dubai, returned home during the COVID-19 pandemic and decided to pursue organic farming on their 3-acre land in Shamsabad. With Ayush, who just finished his BBA, they initially tried growing English cucumbers in a polyhouse but later shifted to mushroom farming for a year-round income. Despite lacking formal training, the brothers learned mushroom cultivation from international experts and adopted a controlled environment using cold chambers, which is unconventional in India. They convinced their father with a successful trial in September 2021, and by April 2022, they expanded to Button mushroom cultivation on one acre, setting up infrastructure like cold chambers and packaging facilities. Currently, they harvest 1600 kg of mushrooms daily, categorizing them into ‘A’ and ‘B’ grades. Despite seasonal price variations, they earn an average of Rs 2.144 lakh daily, with expenses leaving a profit of Rs 70,400. . . . #mushroomfarm #mushroomfarming #startups #startupindia #startupslife #startupinspiration #startupfounder #startupquotes #startupmotivation #startupsuccess #sharktankindia #businessfacts #marketinggrowmatics #sharktankindiaseason3 #sharktankseason3 #mumbai #inspiringstories #branding #marketing #entrepreneurship #uttarpradesh #agra #delhi #entrepreneurs

Agritech Unicorn Alert: DeHaat's $100M Funding Push Could Revolutionise Indian Agriculture! Exciting news for the agritech sector! Bihar-based startup DeHaat is in advanced talks to raise a whopping $100 million in its Series E funding round, potentially becoming India's first agritech unicorn. Key highlights: • Pre-money valuation of $900 million, with post-money valuation expected to cross $1 billion • Funding to be used for acquisition and business expansion • Potential acquisition of a seeds company for $50-65 million • Current valuation stands at $750 million, with existing investors likely to participate DeHaat's rise to unicorn status would be a game-changer for Indian agriculture, showcasing the sector's immense potential for innovation and growth. The startup's end-to-end services, including input distribution, advisory, and market linkages, have already impacted over 650,000 farmers across Bihar, UP, Jharkhand, and Odisha. With this funding, DeHaat is poised to leapfrog competitors like Ninjacart and solidify its position as a leader in the agritech space. The Indian agritech market is projected to reach $24.1 billion by 2025, indicating massive opportunities for growth and transformation. What are your thoughts on DeHaat's potential unicorn status and its impact on Indian agriculture? Kudos to Shashank Kumar and his team. Let's discuss in the comments! #AgritechUnicorn #DeHaat #IndianStartups #FundingNews #AgricultureInnovation