MarketingMag’s Post

Content marketing is evolving rapidly, and this guide from HubSpot outlines key trends for 2025. As someone passionate about creating engaging and valuable content, I found the section on personalization particularly useful. Looking forward to applying these insights in my future marketing campaigns!

Hubspot's 2024 State of Marketing Trend report recently came out. Short-form video offers the highest ROI and will see the most growth of any marketing content format in 2024. Is this in your roadmap for 2024?

Stay ahead in 2024 with key digital marketing trends reshaping the future. 🚀Discover now how AI, short-form videos, and expert-led content can drive your strategy forward. Check full insights ➡️ https://bit.ly/3etmWEJ #DigitalMarketingTrends2024 #SEMRushBlog #OrganiczMarketing

Anthropic’s Claude 3 says: “#Artificialintelligence writing assistants like Claude have been making waves, and in 2024 we’ll see these tools become ubiquitous in content marketing. They’ll help scale content creation while maintaining quality.” But to Greg Jarboe's point: #AI can’t see the big picture for your organization, empathize with people, or match your creativity. That's why AI needs you in the driver’s seat to make it work effectively. https://lnkd.in/e-aHTVZk

Content That Converts: No Silver Bullet, Just Smart Strategy In a world full of marketing theories - wild, traditional, or contradictory - one thing is clear: content exists to bring in the leads that convert. But here’s the truth: there’s no silver bullet. Content marketing is constantly evolving with changes in AI, regulations, and technology. It’s dynamic and iterative. Here are the fundamentals that still stand strong:  - Audience-Centricity: Speak to their pain points.   - SEO Techniques: Optimize to get noticed.   - Lead Magnets & CTAs: Capture and convert with smart nudges.  Ready to dive deeper into creating a winning content strategy? Read the full blog for more⬇️ #ContentMarketing #LeadGeneration #DigitalStrategy #ThinkABM #B2BMarketing

Integrate AI-discovered keywords into your content creation process, ensuring that content pieces are precisely tailored to your audience's interests. Read more 👉 https://lttr.ai/AVEii #ContentStrategy #AIKeywordResearch #CompetitiveIntelligence #ContentMarketing #DiscoverCrawlQ #SEOStrategies #MarketResearch #ContentAutomation

Marketing has changed a long as technology has advanced. How are we supposed to manage it all? Content Marketing Institute asked this question and found their answer, read it here 👉 https://ow.ly/BLML50RF4FZ #ProductMarketing #CMO #ContentStrategy

Jasper's updates help marketers with tools for improving AI-generated content, ensuring brand consistency and authenticity. #SEO #jasper #aitools #brandconsistency #ai-generatedcontent https://lnkd.in/emU4rT9M

How quickly can you spot bot-generated content? I bet within 5-10 seconds, the time it takes to read the first few lines of text. Despite its skill in parsing data and summarizing lots of text, AI remains pretty terrible at creating a realistic voice and tone (no one uses phrases like "the content marketing abyss" -- something I actually read this week in content that was supposedly authored in first person). Whether you use AI to help with your first draft or your last, the risk is that your own voice and tone—as a brand, as an individual—will start to suffer as you unintentionally start to produce generic, lukewarm phrasing that frankly feels produced by a machine. Publish it, and its actually going to work against you.* If you as a marketer or business owner want to make an authentic human connections—the kind that inspires people feel intrinsically connected with your brand, and make decisions because of those connections—you'll need to dig deep and figure out what makes your voice and tone distinctively YOURS. And you'll need to infuse it into your content every. single. time. If this feels tricky...that's because it is! Our voice and tone is a unique fingerprint for who we are, and its tough to articulate that personality—particularly if you're trying to do it across an organization. But its something I personally love to do! I wanted to put together a few ideas on how to take the amorphous concept of "finding your voice and tone" and put into a guide than can help you get started. https://lnkd.in/gfQhUwn5 In a few weeks, I'll be publishing a companion piece on how to create content that doesn't sound like AI. I'd LOVE to hear about and potentially include any example of things you've read which are *clearly* AI generated. Those are always fun to discuss! Feel free to DM or share below. *** *Early accounts are showing that sites that rely heavily on AI produced content are starting to plummet in organic search. Plus, any reader or potentially customer can see what you're doing. You'd be better off optimizing the real human content that you already have than "AI stuffing" new articles that lack humanity and real world insight. #aistuffing #aicontent #contentmarketing #voiceandtone #humancontent #behuman

Digital marketing innovations are reshaping the content landscape, but are they helping or just complicating things? 🤔 With trends like AI-driven analytics and interactive content on the rise, it's time to chat about whether these tools genuinely serve our audience or just add noise. Are we losing sight of the human touch in our strategies? Let's debate! Respectful opinions only, please! 💬✨ #DigitalMarketing #ContentStrategy #AIEthics #Engagement #BlogJoy https://lnkd.in/dV8iGw-U