Marketing Week’s Post

Oystercatchers appoints Rebecca McKinlay as managing director Becky McKinlay named permanent MD after joining the marketing services provider on an interim basis in April https://lnkd.in/eeTqfHuf

The number of marketers working for a business focused on brand building doubled versus last year, according to Marketing Week data. What’s driving this shift towards the long-term? https://lnkd.in/er7vedC6

Constellation Brands CFO: ‘We will not starve our brands of marketing’ Constellation Brands, which owns the Corona beer brand in the US, will invest more money in marketing than ever before, says its CFO https://lnkd.in/eVmzjN5Y

Despite a third of marketers recognising how crucial brand will be in helping their business thrive in 2024, half say their campaigns are too focused on performance https://lnkd.in/e8igpdPQ

Embracing its “entertainment-first marketing” strategy, Liquid Death takes an unconventional approach to hate comments – turning them into content https://lnkd.in/euaxfDeU

The Language of Effectiveness, Marketing Week's agenda-setting report in partnership with Kantar is back for a third year. Results show that in 2024, faced with economic and budgetary pressures, marketers have reached a crucial moment in their crusade to instil a culture of effectiveness within their brands. Join this exclusive webinar as we debate the research findings and offer key insights https://ow.ly/eL6650SuHjY

Still curious on what to expect from this year's Festival of Marketing? Handpicked by the experts at Marketing Week, see some of the must-attend sessions that will help you better serve your customers and build a better business. Be inspired by brand of the moment, Lucky Saint | B Corp™, get the inside scoop on the McDonald's growth story, and understand how to tackle the vast changes in B2B marketing with PwC. Tickets are selling fast, so make sure you secure yours today! https://ow.ly/pStz50Suzsm #FOM24

Absolut’s ‘Born to Mix’ values of creativity and championing difference make it more meaningful as a brand, and, therefore, drive sustainable growth in the long term, says the vodka brand’s global VP of marketing https://lnkd.in/eUyeZpdk

Sky expands sustainable ad fund to startups and SMEs Sky Media UK will award nine SMEs £20,000 in media value to share their message on TV https://lnkd.in/eeD5NT2U

Formula E appoints Ellie Norman as CMO in ‘reshaped’ role Under its new marketing leadership Formula E is looking to grow from a “plucky startup” into a global brand, explains the sport’s CEO Jeff Dodds https://lnkd.in/e2kE7Cwi