Marketing Inspiration’s Post

In the grocery retail, #privatelabel has been an increasing trend over the past years. Especially since the pandemic, consumers' preference shifted more towards "low price & high quality" products as an alternative to national brands. Here an example from Aldi. One of the fastest growing supermarket retailers, opting to sell the majority of their products under private label is one of the main contributors to fueling its growth. #oem #tradeshow #groceryindustry #marcachina #marcaevents2024

Just look how versatile those digital displays are… Once again, ALDI Stores Australia daring to be different. With a simple Xmas tree! With all due respect to ALDI it’s not exactly wild, but it’s more personal and playful than we often see in Australian food retail. Which is a problem, because Australian shoppers say they want MORE theatre. Plus, under 35s in particular say they’re finding the in-store experience less interesting and less inspiring than they’re older relatives (which is a remarkable first…) Follow for more insights that could help make the difference to your year-end results. #shoppers #experience #grocery #fun

''𝗔𝗹𝗹-𝗧𝗵𝗲'' 𝗣𝗿𝗶𝗰𝗲 𝗠𝗮𝘁𝗰𝗵: 𝗦𝘂𝗽𝗲𝗿𝗺𝗮𝗿𝗸𝗲𝘁𝘀, 𝘀𝘁𝗮𝘆 𝘁𝗿𝘂𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗕𝗿𝗮𝗻𝗱 𝗜n recent months, you certainly have not missed many supermarkets promoting “𝗔𝗟𝗗𝗜 𝗣𝗿𝗶𝗰𝗲 𝗠𝗮𝘁𝗰𝗵” products. At first, it seems like a good idea to attract shoppers looking for bargains. But when you take a closer look, the quality of these products often isn’t great. What’s even more surprising is that these items are often placed right next to the supermarket’s own branded products. The difference in quality is easy to spot, leaving customers confused and disappointed. Supermarkets have built their names on trust and quality. Copying another brand’s pricing strategy feels like they are not confident in their own products. Probably what they don’t seem to realise is that, by plastering “ALDI Price Match” across their shelves, they’re actually promoting ALDI’s brand more than their own. Instead of building loyalty to their own stores, it feels like they are reminding customers to consider ALDI next time they shop! Even more ironic, a search for “ALDI Price Match” online often shows another famous superstore as the top hit instead of ALDI itself! A strong brand is honest and consistent. Customers come back because they trust what they are getting. Supermarkets should stick to their promises and deliver the quality their shoppers expect. Rather than “matching” prices, why not set the standard? By staying true to their values and focusing on quality, supermarkets can earn respect and loyalty from their customers. #ALDI #Supermarkets #ALDIPriceMatch #Brand #Customer

Shopper research within several Food Discounters has shown that shoppers LOVE to discover a well known brand if it’s offering great value. Tracking shoppers throughout these stores also proves that shippers and displays close to the till do have a good opportunity to be seen, if executed well. This Heinz display in Aldi uses bold, branded colours to draw attention, a simple call to action message and a powerful visual to tempt shoppers. It maybe too late to drive conversion however, if shoppers only see it once they are unloading onto the belt (shoppers are unlikely to want to leave their position to grab it). The unfortunate dumping of baskets in front of the product creates a further barrier to purchase. Nothing is ever perfect in retail! #shopperinsight #heinz #shopperactivation #aldi

https://lnkd.in/e9NSq2mm? Walmart is introducing a new Kirkland-esque premium brand. Part of what they're doing is trying to slow the pace at which customers trade up, by giving them a chance to trade up in the store instead of by switching some of their shopping to Whole Foods or Costco. It's also a way to better-segment their offerings: they have a cheaper house brand ("Great Value") and a premium one ("Sam's Choice") but they haven't made the latter look sufficiently different. Sometimes changing the name, refreshing the packaging, and hiking the price is what it takes to tell a slightly richer customer cohort that they're still in the right place.

Moment marketing at its finest! When Moschino launched their luxury 'Celery Bag' 🥬, Aldi seized the moment with a brilliant twist: an ad featuring celery that quickly went viral. This is proof that tapping into the right trend can propel your brand into the spotlight. It’s not about the tools you use—it's about the idea behind them. No Canva template can replace sheer creativity. Key takeaway? ✅ Spot the trend ✅ Create relevant content ✅ Share it and watch the magic unfold. It’s not rocket science; it’s the art of being timely and authentic. #MomentMarketing #CreativityFirst #MarketingTrends #NotRocketScience #BigIdeas #ThinkFast"

While the THATCHERS TAURUS product names were clearly dissimilar, the overall products – with the whole lemons and same colour scheme – were similar enough to be linked in the mind of public. In the Lidl case, there was evidence that the colour blue has long been associated with Tesco, while yellow has been recognised as having "the best impact" for point of sale material. So, in both cases, the marks involved had 'weaknesses' which nevertheless did not detract from a finding of similarity and link. On the point of change in the economic behaviour of the consumer, Lidl got over the line on the basis that Tesco's 'Clubcard Prices' mark intended "to convey value and thereby to influence the economic behaviour of supermarket shoppers" notwithstanding that there was no specific intention to free ride on Lidl's reputation. In Thatchers, the possibility of someone buying the Aldi product instead of the Thatchers product, driven by the link and price differential between the two products, was not deemed enough of a risk to the economic behaviour of the consumer.

Shopper research within several Food Discounters has shown that shoppers LOVE to discover a well known brand if it’s offering great value. Tracking shoppers throughout these stores also proves that shippers and displays close to the till do have a good opportunity to be seen, if executed well. This Heinz display in Aldi uses bold, branded colours to draw attention,  a simple call to action message and a powerful visual to tempt shoppers. It maybe too late to drive conversion however, if shoppers only see it once they are unloading onto the belt (shoppers are unlikely to want to leave their position to grab it). The unfortunate dumping of baskets in front of the product creates a further barrier to purchase. Nothing is ever perfect in retail! #shopperinsight #heinz #shopperactivation #aldi

Retail Today / Retail Renaissance: Costco’s not so secret weapon, “Kirkland Signature”, the private label powerhouse. The envy of the retail world! #costco #kirkland Yes, WalMart has their new premier line “Better Goods”, Target’s “Good & Gather”, even Trader Joe’s and Aldi are known for their private brands. #walmart #target #traderjoes #aldi But nothing comes close to “KIRKLAND”, this asset is worth $60 Billion Dollars in sales a year! 💥 See attached, it’s a “who’s who” of vendor partners. From nuts, to socks, water, wine, apparel, peanut butter, olive oil to booze. #vendorpartners #apparelindustry “Kirkland Signature” spirits, gin, vodka, bourbon, whiskey, even single malt whiskey from Scotland. Costco is the largest seller of alcoholic beverages in the U.S. at $7 Billion Dollars! Costco’s business model just keeps growing stronger, with a people-first mentality and product driven. With 876 stores worldwide, producing +$260 Billion Dollars in sales. #peoplefirst #product PEOPLE - PRODUCT - PRESENTATION - PROCESS = PROFITABILITY Sales Trend: 🔥🔥🔥 February +5% March +8% April +6% #retail #retailtrends #retailindustry #groceryindustry #wine #spirits #shoppingexperience #privatelabel #TopRetailExpert

Customer-centric capability is a competitive advantage. Costco understands people. They understand the business they’re in. It is not “wholesale” or “retsil”, which are superficial definitions that everybody else uses. It is no surprise that they also have a very low (perhaps the lowest) people turnover. Which means people like working there. It is not the assets they have. It is how they use them. It is not about the products but about what they mean for people when they shop there. It is about trust and perceived value. Why else would people pay a fee in advance just to have the privilege to step into their warehouse? They understand people. Better than the rest of options for consumers. And that, in my view, can be a competitive advantage. Reposting an insightful post from Walter Holbrook What do you find distinctive about shopping at Costco? #marketing #branding #management #mentoring