Marketing Mind’s Post

Here’s a little tribute to our favourite brands. *Excluding our clients* 😅 Spotify PharmEasy Nestlé Pidilite Industries Limited Naukri.com Netflix India Shaadi.com Zepto Hector Beverages #Momentmarketing #trends #advertising #brands #brandmarketing #Adagency #Pixelfox #Advertisingagency #Advertising #Marketing #Branding #Digitalmarketing #Socialmediamarketing #Socialmedia #Marketingagency

Hamdard Foods India has been a trusted brand across households in India. However, advertising and reminding people of all the brand offerings go a long way in nurturing trust in people's minds. Sakal offered a fun way to engage the readers with a gamification pop-up for Hamdard Cough Syrup Would you like to achieve your goals through custom ad promotions? Reach out to our sales team today #sakal #roadblock #advertisingsolutions #advertisingplan #mediaads #sales #media #advertising #digitaladvertising #adplan #mediaplan

KFC India unveils an all new epic look and ad film for the brand. The new #TasteTheEpic campaign transforms KFC fan favourites like the Hot & Crispy bucket, Chicken Popcorn, Zingers and more into superheroes. The new film is based on the insight that “good just isn’t good enough for the new generation - they want more from everything and every experience.” Let us know your thoughts 👇 ✅ Follow Bee Social For more insightful posts #beesocial #marketingagency #creative #advertising #marketing #creativemarketing #advertisingandmarketing #socialmedia #outdooradvertising #brands #campaign #ad #kfcindia

Let’s rewind to some fantastic Indian campaigns that absolutely nailed their briefs and won our hearts! ❤️ 🌶️ Example 1: Too Yumm’s “Tasty, Not Fried” – Remember the ads with Virat Kohli munching away on Too Yumm snacks? 👏🏻The brief was simple: position Too Yumm as a healthier option for all those snack lovers who want to avoid fried foods. 🥦 The result? A fun, relatable campaign that made health-conscious snacking look… delicious! 😋 🎒 Example 2: Wildcraft’s “Ready for Anything” – As a mid-tier brand competing with global giants. 👏🏻Wildcraft’s brief centered around positioning the brand as a rugged, go-anywhere solution for young, adventure-seeking Indians. Their campaign hit it out of the park with a relatable message that spoke to our inner traveler – ready for mountains, cities, and everything in between. 🌄 Why are these creative briefs winners? 🎉 ✔️ Clarity is key: The brief was clear on the message, so there was no second-guessing. ✔️ Strong understanding of the audience: These brands knew exactly who they were talking to. ✔️ Creative freedom, but focused direction: When the direction’s clear, the creative team has room to do their magic without straying off course. So, the next time you’re crafting a brief, think of it as the foundation of your campaign. ✏️ A good one makes all the difference between a forgettable ad and a campaign that has people saying, “Hey, that’s me!” #Advertising #CreativeStrategy #BrandMarketing #IndianBrand #Success #BrandStrategy #ContentMarketing #Campaign

McDonald’s India embraces anime-fandom with WcDonald’s Link in the comments Arvind R P Rahul Mathew McDonald's India – North and East DDB Mudra Group #mediabrief #DDBMudra #McDondaldsIndia #anime #fandom #WcDonalds #advertising #marketing #media

A Nawab promoting the Nawabi Dish! Saif Ali Khan as the brand ambassador for the Biryani Brand looks like a perfect fit, while the consumers becoming the new Nawabs reflect a fresh perspective to the fact how the brand treats its consumers. What do you think of this ad by Behrouz Biryani ? #ambassadors #brand #branding #advertising #commercial #videoad #marketing #consumer #foodandbeverages

🏏 What: Zomato’s IPL 2024 campaign marries the thrill of cricket with the pleasure of dining, crafting an unforgettable experience for fans nationwide. 🎯 Why: A masterstroke strategy to captivate the diverse palate of India with over 900 bespoke ad assets in 7 languages, all while forging a strong partnership with JioCinema. 🌐 Where: On multiple channels, our campaign fires up Zomato app usage and engraves our brand in the minds of viewers, match after match. 📈 When: Gaining valuable insights throughout the IPL season, we’ve honed our contextual marketing skills to boost the brand’s resonance. 💡 How: Ready to bat a six with your brand’s marketing? Zomato’s IPL campaign isn’t just a blend of sports and gastronomy; it’s a celebration of connections that bind us. Embark on this journey with us to redefine marketing genius and leave a lasting legacy. Your brand, too, can become an anthem that echoes in every household and heart. 🚀 . . . #zomato #ipl2024 #cricket #foodie #digitalmarketing #jiocinema #multichannel #branding #advertising #successstory #marketingstrategy #campaign #appengagement #contextualmarketing #creativejuices #imagine #digitalization #360marketing

For those who don't love food, this ad might seem like a bit much.. But for those who qualify as foodies, will love this ad for all its ASMR components. You can see the crunch, you can feel the crispiness! KFC India has been kind of unbeatable when it comes to fried chicken and someone like me would definitely wouldn't shy away from calling it 'Great' Now, this particular ad is clearly targeting Gen Z who doesn't compromise with what they consume, and they want everything they experience to be GOAT. No Cap. Some takeaways: 1. Brand awareness & brand recall done at the same time. 2. Haven't seen a KFC ad in a long time, so they did a good job adding their products to the frame. 3. Features their branding particularly well with the red windows etc. Visually, this film is a treat to watch! :) #KFC KFC India #marketing #advertising

How to grow share-holder value and gain market trust? Kwality dairy was a 5000 crore company (1 Billion USD then in 2016). However the company was struggling on margins and profitability due to a lot of B2B bulk trading which was high volume but low margin and highly volatile. It was a kind of a vicious cycle in its own way. The need of the hour was to maintain and grow our topline while improving our margins. The client wanted to enter the B2C business and build a more stable B2C company. While it seemed easy it was actually a daunting task. The company had to fight giants like Amul and Mother Dairy with strong brands and deep pockets. On top of this we wanted to maintain high margins and not sell at discounted prices which a lot of local players were doing to stay in business. We embarked on a journey to transform the company towards an innovative dairy products company which could eventually sell at par with Amul and Mother Dairy and also new innovative products which could sell at higher margins. We worked closely with all departments on this transformational journey starting with consumer and category understanding, new brand positioning, new products and portfolio strategy, new identity, packaging, selection of brand ambassador, big idea for the brand, agency and film supervision to bring alive our vision across the entire spectrum. The company share price was the highest ever when we launched, a 50% rise above last year, highest ever price in their history. Happy to share more stories of transformation and growth. You can reach me at divyapratap.mehta@intertwined.in, +919899774896 #marketing #futureofmarketing #ai #marketingautomation #branding #powerofbranding #consulting #marketingconsulting #brandconsulting #advertising #intertwined #intertwinedbrandsolutions #divyapratapmehta #strategicdesign #cmo #cmonetwork #strategy #strategicmarketing https://lnkd.in/gjqubHjD

Ever wish you could ace your exams by doing nothing? 📚✨ We've got the secret sauce! Check out our latest ad for 5 Star where we've turned the 'do nothing' mantra into exam success.Joseph T Thaliyan Mondelēz International Cadbury Gifting India #ExamSuccess #5StarMagic #Marketing #advertising