Marketreach’s Post

With 2025 less than three weeks away and New Year planning in full-swing, agencies should be leading advertisers forward in meaningful measurement and attribution approaches. Thanks for the feature MediaCat Magazine

We asked Jennifer Adams, SVP of Digital Hives and Online Communities, to share why she thinks brands should have an always-on market research community. Discover how an MROC can help your brand win in an ever-changing marketplace! If your current research program isn't providing the deep insights necessary for informed decision-making, let Big Village show you how our communities can accelerate your understanding! 🚀

Unlocking the Power of Precision:- Mastering Facebook Ads Targeting with Pro Strategies.

Since its first issue in 2022, the Brkthru newsletter The Brk_down has grown to more than 30,000 subscribers. That’s one heck of an achievement. Each month we cover the hottest topics in digital media with in-depth articles written by the experts at Brkthru, and aggregate fast-read updates in a new feature we’re calling i2K (Info to Know). In this month’s newsletter we share: - The start of the critical Spring-Summer season for those in the Lawn & Garden, Landscape and Outdoor Power segments. - A recap by two members of our Client Success team who met with attendees at recent East Coast Cannabis industry events in Boston and Atlantic City, where they networked and shared Brkthru’s experience and expertise reaching cannabis consumers with proven digital media tactics. - A Point-of-View on by our super-smart Vice President of Performance & Measurement Traci Will on Campaign Performance. - And “What We Heard at eTourism ‘24” from a recent travel and tourism summit in Las Vegas. If you’re an agency or advertiser and need to stay up-to-speed on the rapidly evolving and increasingly important world of digital media O(and one up your colleagues), you need to subscribe. The Brk_down provides thought leadership that now more than 30,000 of your peers are following, so you don’t want to be left behind. Subscribe, and let us know if you have a topic of interest you’d like us to follow: brkthrumarketing@brkthru.com

"We'll figure it out later." → Some folks who develop cannabis (or ancillary) brands think it’s better to jump in NOW *without* strategic copy and refine messaging down the line. But there's a big problem with that: ❌ Inconsistent or murky messaging confuses your audience. ❌ It also costs you credibility. ❌ And it wastes your marketing dollars. When you dig deep and start with the words you use to connect with your audience FIRST, you'll... ✅ Save time. No more second-guessing what to say or how to say it. Your sales team to your brand ambassadors to your social media specialists will have a clear, consistent foundation to draw from across all channels. ✅ Maximize impact. Every word works harder to connect with your ideal audience to turn casual followers into loyalty advocates. ✅ Build authority. Clear messaging signals confidence—and that inspires trust and loyalty from your audience. ✅ Stand out. In a crowded market, your *unique* voice can quickly become your superpower. If you need help, we're here for you! https://lnkd.in/eBsUFP4Y Tomaselli Media

Optimising strategies in line with market data is super important when it comes to successful programmes and something I strongly believe in. If you're not analysing your results and performance, how are you able to learn and evolve your approach? Our wonderful Head of Social, Sarah Stephenson, put this into practice when she observed a drop in carousel ad engagement on LinkedIn and adapted the strategy accordingly📉. The headline is: rely on experts and insights to keep your approach effective✅. #DigitalMarketing #SocialMediaTrends #BestPractices #AgencyAdvantage #LinkedInMarketing

Reflecting on our recent experience with a major ad campaign, I’m reminded of the challenges we faced in delivering impactful results. We set ambitious goals, but soon realized that we were inundated with metrics—over 350 options on Facebook Ads alone. 📊 The key obstacle was sifting through that sea of data to pinpoint which metrics truly mattered. It felt like trying to find a needle in a haystack. Our team decided to focus on the top metrics that directly aligned with our objectives, prioritizing ones like Cost Per Result, Return on Ad Spend, and Click-Through Rate. This enabled us to streamline our reporting and provide clear insights. Overcoming this hurdle led to a more effective strategy and improved communication with our clients. The outcome? A noticeable increase in engagement and conversions, ultimately leading to higher client satisfaction and retention. 🚀 From this experience, we learned that clarity is vital. Focusing on key performance indicators instead of overwhelming ourselves with unnecessary numbers can have a profound impact. For anyone facing similar challenges, I encourage you to simplify your approach and focus on what drives results.

✔️ Better understand their target audience's behavior ✔️ Market to highly specific customer segments ✔️ Design offers that consumers can’t refuse

I just attended another HeyOrca webinar - this one about metrics. It was literally the most relatable and useful webinar that I've watched on metrics probably ever. My biggest takeaway is to always choose metrics that align with your client's purpose. We have all fallen into the trap of sharing ALL the numbers without context. When you're reporting to non-social media managers, you have to remember that simply saying a number means nothing to them—they don't understand the impact like you do. Always connect the number back to your client's purpose and explain why it is significant for their objectives. P.S. This also stops your client from asking about vanity metrics that aren't important or don't impact their bottom line. Thanks, Joe Teo and Lysle Hood for the excellent information! #SocialMedia #SocialMediaMarketing

We had some fantastic questions from the audience at our most recent panel event - read the responses to this question about ad fatigue (and find the answers to everything we asked our panel!) over on our blog. https://lnkd.in/eMBmQbcv .