Mark Leadbitter’s Post

In today's digital shopping world, connecting with consumers means providing valuable, timely content they can trust. Want to build strong, lasting relationships with your retail customers? It's all about being there for them online, being real and offering help. Learn how to stand out from the competition by meeting your consumers' needs, exactly when and where they need it. Dive into real-life examples and expert tips in our latest MarTech article: [https://bit.ly/48Hf8c3]

As marketplace growth continues to outpace overall eCommerce growth by almost six times, it’s essential for many retailers to consider how they can effectively promote both first-party and third-party products. Whether that is for right now or to future proof their retail media strategy. 📖 So I wrote my very first blog about it! Let me know what you think. p.s. switching to American English for our global audience is hard work. Too many z's! #retailmedia #miraklads #ads #marketplace #ecommerce

🚀 Retailer Media Networks: Your Secret Weapon to Unlock Customer Love 🚀 In the digital age, retailer media networks are the unsung heroes of brand success. They're not just about ads; they're a direct line to your customers' hearts. Let's rethink how we use them to build lasting relationships. ✨ From Transactions to Transformations ✨ Forget the old way of thinking. Retailer media networks are way more powerful than just pushing sales. Here's how to turn them into customer engagement powerhouses: 1️⃣ Tell Stories That Click: You have mountains of customer data. Use it! Create content that speaks directly to your customers' individual needs and desires. Make them feel seen and understood. 2️⃣ Break Down the Walls: Customers don't care if they're online or in-store. They want a seamless experience. Use retailer media networks to create a consistent brand journey across all channels. 3️⃣ Personalization Power: We're talking next-level personalization here. Tailor every interaction – every email, every ad – to each customer's unique preferences. 4️⃣ Teamwork Makes the Dream Work: Brands, retailers, and media networks need to join forces. Collaborate to develop innovative ideas that wow customers and boost everyone's bottom line. 5️⃣ Adapt and Conquer: Consumer trends change in a flash. Use real-time data from retailer media networks to stay ahead of the curve and adjust your strategies on the fly. The possibilities with retailer media networks are endless. It's about more than clicks and conversions – it's about forging genuine connections with your customers. Let's use this incredible tool to exceed expectations and create brand loyalty that lasts. What are YOUR bold ideas for using retailer media networks to win over customers? Share in the comments! 👇 #RetailerMedia #CustomerEngagement #OmniChannel #Personalization #DataDrivenMarketing #MarketingInnovation Sri Rajagopalan Parag Shah

🚀 Retailer Media Networks: Your Secret Weapon to Unlock Customer Love 🚀 In the digital age, retailer media networks are the unsung heroes of brand success. They're not just about ads; they're a direct line to your customers' hearts. Let's rethink how we use them to build lasting relationships. ✨ From Transactions to Transformations ✨ Forget the old way of thinking. Retailer media networks are way more powerful than just pushing sales. Here's how to turn them into customer engagement powerhouses: 1️⃣ Tell Stories That Click: You have mountains of customer data. Use it! Create content that speaks directly to your customers' individual needs and desires. Make them feel seen and understood. 2️⃣ Break Down the Walls: Customers don't care if they're online or in-store. They want a seamless experience. Use retailer media networks to create a consistent brand journey across all channels. 3️⃣ Personalization Power: We're talking next-level personalization here. Tailor every interaction – every email, every ad – to each customer's unique preferences. 4️⃣ Teamwork Makes the Dream Work: Brands, retailers, and media networks need to join forces. Collaborate to develop innovative ideas that wow customers and boost everyone's bottom line. 5️⃣ Adapt and Conquer: Consumer trends change in a flash. Use real-time data from retailer media networks to stay ahead of the curve and adjust your strategies on the fly. The possibilities with retailer media networks are endless. It's about more than clicks and conversions – it's about forging genuine connections with your customers. Let's use this incredible tool to exceed expectations and create brand loyalty that lasts. What are YOUR bold ideas for using retailer media networks to win over customers? Share in the comments! 👇 #RetailerMedia #CustomerEngagement #OmniChannel #Personalization #DataDrivenMarketing #MarketingInnovation Sri Rajagopalan Parag Shah

""Savvy brands are those that already understand how retail media is no longer encompassing different touchpoints in a shopper's journey; it's the compass that navigates, the spark that ignites curiosity and the bond that cements lasting relationships. "Precisely targeted ads can help customers discover new products, learn about promotions, and stay informed about relevant news and trends, which can increase customer satisfaction and loyalty, as well as drive repeat purchases.” #retailmedia #customerjourney #personalization https://lnkd.in/eTM4A3Jx

How well do you know your consumers in retail? Is consumer connectivity a priority in your digital-to-retail strategy? Understanding and engaging with your consumers is crucial for personalizing experiences, boosting retention, and optimizing marketing efforts. Leveraging first-party data, especially linked to phone numbers, is a game changer for brands. Read more about it in our latest blog post.

🎙️ Listen to an insightful discussion on Marketing to Mindstates: Behavior Design for DTC eCommerce with Will Leach. Tune in now at: https://buff.ly/3W7WoPO @Elumynt

"Make it about me!" 🤔 In today's world, customers want to feel understood by the businesses they choose. They crave convenient, relevant experiences and appreciate communications and offers that are perfectly tailored to their needs. At Eagle Eye, I’m dedicated to helping retailers and hospitality businesses worldwide achieve exactly that—building personalised customer relationships on a large scale. In my latest blog, I share my thoughts into why now is the perfect time to embrace 1:1 marketing. I also discuss how the Eagle Eye AIR platform can help you overcome common challenges like outdated POS systems and siloed data, which can hinder delivering these personalised experiences. If you’re ready to deepen customer loyalty and drive profitable growth, our platform is designed to get you there quickly and efficiently. Ready to dive in? Check out the full blog here: https://hubs.ly/Q02JBkVn0 #personalization #loyalty #customerloyalty #pos

The Direct-to-Consumer #D2C model has transformed eCommerce, enabling brands to connect directly with their customers. In NewDigitalAge, Orla Power, our Head of Marketing explains how consumers will increasingly influence how brands evolve: https://bit.ly/4e54IGv

Retail Media Through the Lens of Customer Experience: Why It Matters Over the past decade, I've worked in the personalisation space, helping retailers adapt their customer experience across channels to drive engagement, loyalty, and sales. One common challenge? Syncing pre-click and post-click engagement at scale to meet customer expectations. In the world of retail media, the problem remains the same: How can you align your customer experience to maximise the impact of your brand ads (boosting ROAS) while simultaneously maintaining a seamless experience that keeps customers engaged and drives sales? The key is integration. Building an ecosystem with siloed channels not only complicates your customer journey but also hinders your potential to drive omni-channel sales at scale. To truly succeed, you need a unified journey that connects the dots from start to finish, ensuring a cohesive experience that delights your customers and helps your brands win. To create that unified journey? The answer is the same to me as it has always been - you need to have a fully integrated, unified tech stack that supports the full funnel rather than just focussing on individual content spots online and take the proposition to your market as Omni-channel. Not only will this drive greater sales, it will also excite your customers and compel them engage. If we just focus on a single channel, we'll end up enticing them through the door with the promise of that cosy winter sliper to keep them warm but then they'll step into the hallway and then we are actually throwing a beach party and they have come to the wrong place and they'll run in the other direction. When you invite someone out on a second date, you want the conversation to continue, you don't start it from the beginning again. Consistency of messaging and engaging based on intent is what will make you stand apart in this busy world where everyone is time poor and is being trained in the art of instant gratification (thank you Netflix, Spotify, Amazon and Deliveroo!) Since joining Zitcha, I've been excited to see the real-world impact of an end-to-end campaign strategy. My favourite so far was the launch of a "Barbie Immersion" campaign by one of our NZ retailers. Not only did the campaign with Mattel span multiple online and offline touch points, but they even agreed to make the frontage of their stores pink for the occasion! The creativity and holistic thinking behind this campaign were truly market-leading—and a great example of what’s possible when all the pieces of the customer journey are thoughtfully aligned and the brand, the customer and the retailer win together. I can't wait to see more innovative experiences like this - you have to delight your advertisers and your customers at the same time! #RetailMedia #CustomerExperience #Personalisation #DigitalMarketing #BrandEngagement #RetailTech #CustomerLoyalty #Ecommerce #InnovationInRetail #RetailStrategy #MarketingTrends #ROAS