Mark Pratt’s Post

Over the last two weeks I have explored how Black Friday has transformed and shared insights to help businesses adapt: 🔑 Changing consumer behaviours mean loyalty and trust matter more than ever. 🌍 Sustainability is no longer optional, it’s what customers expect. 🛡️ Online scams are on the rise, making digital security essential. 📈 The most successful businesses are using Black Friday as part of a long-term growth strategy, not just a single sales event. What’s been your biggest takeaway from this year’s Black Friday? #BlackFriday #StrategicGrowth #Sustainability #BusinessLeadership

Black Friday is over (and breathe 😅) But preparation for next year should begin now! 📝 For an event that happens once a year That means one chance to maximise your learnings ready for 2025 Relying on memory alone to remember everything that happened is asking for trouble Reflect and take any learnings or things you'd have done differently... ...and document them now ‼️ You'll be glad you have this when planning for Black Friday 2025 roles around 🙏 #ecommerce #retail #blackfriday #reflection #learnings

🎯 Black Friday Survival Tips for Retail Leaders: Thriving Through the Chaos 🎯 Black Friday can be both your biggest opportunity and toughest challenge of the year. With the right preparation, you can keep everyone calm and put on your best performance. Here are key tips to help your team: 1️⃣ Plan Early, Align Execution: Make sure your team knows their roles. Create contingency plans for out of stocks, system issues, and delivery delays. 2️⃣ Stress-Test systems: Ensure your website and inventory systems are ready for high traffic. A system crash on Black Friday? No-one wants that. 3️⃣ Inventory accuracy is everything: Avoid oversells—double-check stock levels and make sure the data syncs across all platforms. 4️⃣ Boost the team: Acknowledge the hard work. Rewards or incentives during this intense period can go a long way in keeping spirits high. 5️⃣ Open communication lines: Set up channels for quick problem-solving. A well-informed team can handle exceptions with ease. 6️⃣ Manage customer expectations: Be upfront about shipping times, stock availability, and policies—customers value transparency, especially during peak periods. 💡 Bonus Tip: Take notes on what worked and what didn’t while it's still fresh—next year will thank you! Need help preparing your systems or managing the madness? That’s what we’re here for. Book a discovery call today to make this Black Friday your best one yet. #BlackFriday #RetailStrategy #RetailProjectManagement #RetailProjectManager #RetailTechnology #RetailSystems #6Rretail #SXSWonLinkedIn #RetailBusiness #OperationalEfficiency #TechnologyIntegration #BusinessGrowth #PeakSeasonReadiness #ProjectManagement #RetailSuccess #BusinessTransformation #TechSolutions #ProjectSuccess

🛍️ Black Friday is here! 🛍️ Black Friday is more than just a day of shopping—it's a moment to explore incredible deals, support businesses, and, for some, kickstart the holiday season. As businesses leverage data to personalize offers, optimize logistics, and enhance customer experiences, it's also a fascinating reminder of the role technology plays in shaping modern commerce. Whether you're shopping, strategizing sales, or just observing the buzz, let’s take a moment to appreciate the innovation and effort behind this massive event. For those working behind the scenes to make Black Friday a success—from retail staff to data analysts optimizing the experience—thank you for your hard work! What are you most excited about this Black Friday? Are you hunting for deals, or are you inspired by the business strategies powering this global shopping event? Share your thoughts below! #BlackFriday #Innovation #BusinessGrowth #CustomerExperience #RetailTech

It’s Red-Hot Thursday today. To every ecommerce manager stressing about Black Friday: I see you. Double-checking inventory. Helping pack boxes. Running through worst-case scenarios in your head. After analyzing how Black Friday played out across thousands of online stores over the years, here's what we know: 🏴 Most "emergency fixes" tank conversion 🏴 Last-minute price changes rarely beat original strategy 🏴 Your best customers will buy anyway 🏴 Your worst "deals" will still sell 🏴 And yes, some things will go wrong But tomorrow isn't about perfect execution. It's about staying calm when orders flood in. Not panicking when a competitor goes deeper on discounts. Trusting the prep you've already done. The best Black Fridays? They're won by teams that stick together and keep their cool. You've got this. And to everyone pulling extra hours in warehouses right now: The best teams win! 💪 Rasmus Leth Skjoldan Mads Gustafsen Philip Andersen Brian Petersen Asger Stampe Alexander Stefansson Just add 🧠 #blackfriday #ecommerce #personalization #productintelligence Kasper Refskou Jensen Hello Retail

From Chaos to Clarity: How I See Black Friday Did you know the term Black Friday started as a name for chaos? It was about crowded streets, traffic jams, and overwhelmed stores before a football game. Sounds stressful, right? But it is familiar—this time of year often feels the same. We are running to hit deadlines, close deals, and meet our targets. It’s a lot. Yet, just like Black Friday offers great deals after the chaos, it also gives us a chance to pause and refocus. For me, Black Friday is not just about shopping. I believe it’s the perfect time to reflect on our accomplishments and plan how to reach those goals before the end of the year. What about you? How do you handle this busy season? Are you taking time to recharge before the final push? #BlackFriday #CareerGrowth #Reflection #Leadership #YearEndGoals #MindsetMatters

How to Craft a Winning Black Friday Offer Black Friday is the Super Bowl of retail, but a great offer isn’t just about big discounts—it’s about delivering real value to your customers. Here’s a quick guide to building an irresistible Black Friday deal: 1. Know Your Audience – Understand what your audience truly values. Are they looking for convenience, exclusivity, or savings? Tailor your offer accordingly. 2. Create Urgency – People act when there's a deadline. Use countdowns, "limited quantity" alerts, and early-bird deals to drive excitement. 3. Offer More Than a Discount – Free gifts, buy-one-get-one, or early access to holiday products can stand out even more than a discount. 4. Build Hype Early – Get the word out! Use email, social media, and teasers in advance so customers know what’s coming. 5. Provide a Seamless Experience – Make the shopping process smooth. Offer easy checkouts, fast load times, and excellent customer service to keep customers engaged. 6. Gather Insights – Use Black Friday as a learning opportunity. Track which offers resonate most and use that data for future campaigns. 7. Deliver with Care – Follow up with excellent service and prompt delivery to turn those one-time buyers into loyal customers! Happy selling this season, and remember: the best offers deliver value, not just discounts! #BlackFridaySales #WinningOffers #MarketingTips #CustomerExperience #RetailStrategy #EcommerceTips #HolidaySales

Black Friday isn’t just a day anymore—it’s a mindset. And our team is all-in on delivering an experience that matters. This year, we’re going beyond the usual playbook and focusing on three core pillars: 🌟 Customer-Centric Approach: It’s not just about reaching people; it’s about genuinely understanding what they need and delivering value that goes beyond discounts. 📊 Smart Analytics in Action: Using powerful data insights to understand trends in real-time, allowing us to pivot fast and make every interaction count. 🤝 Building Loyalty, Not Just Sales: We want our customers to come for the deals but stay for the relationship. That’s why our content is crafted to connect, inspire, and build trust that lasts well beyond Black Friday. Our goal? To make this season not just profitable, but purposeful. How are you redefining Black Friday this year? Let’s create impact together! 👊 #BeyondBlackFriday #CustomerExperience #InnovationInRetail #DataDrivenMarketing

🎯 Black Friday Survival Tips for Retail Leaders: Thriving Through the Chaos 🎯 Black Friday can be both your biggest opportunity and toughest challenge of the year. With the right preparation, you can keep everyone calm and put on your best performance. Here are key tips to help your team: 1️⃣ Plan Early, Align Execution: Make sure your team knows their roles. Create contingency plans for out of stocks, system issues, and delivery delays. 2️⃣ Stress-Test systems: Ensure your website and inventory systems are ready for high traffic. A system crash on Black Friday? No-one wants that. 3️⃣ Inventory accuracy is everything: Avoid oversells—double-check stock levels and make sure the data syncs across all platforms. 4️⃣ Boost the team: Acknowledge the hard work. Rewards or incentives during this intense period can go a long way in keeping spirits high. 5️⃣ Open communication lines: Set up channels for quick problem-solving. A well-informed team can handle exceptions with ease. 6️⃣ Manage customer expectations: Be upfront about shipping times, stock availability, and policies—customers value transparency, especially during peak periods. 💡 Bonus Tip: Take notes on what worked and what didn’t while it's still fresh—next year will thank you! Need help preparing your systems or managing the madness? That’s what we’re here for. Book a discovery call today to make this Black Friday your best one yet. #RetailBusiness #OperationalEfficiency #BusinessGrowth #ProjectManagement #RetailSuccess #BusinessTransformation #TechSolutions #ProjectSuccess

With Black Friday well and truly upon us, it’s the perfect time to reflect on the pros and cons of this retail phenomenon. Whether you’re all in or still weighing your options, now’s the moment to assess your strategy and plan for the year ahead. We've put together a post that outlines the benefits, drawbacks, and some key strategies for navigating Black Friday. I'd love to hear your thoughts. What's been your experience with Black Friday so far? #blackfriday #marketingstrategy #tradepromotion