Marktecons’ Post

Gender should make no difference when you’re passionate about your sport (or anything, really). What’s crazy is the choice of words that are applied only to women. Well, this ‘dramatic’, ‘hysterical’ and always competitive lover of sports thinks this is a brilliant ad by Nike. With thanks, too, to the trailblazing ladies who left it all out there in pursuit of a win. #equality #wordstoliveby #sportsforall #languagematters #contentcreation https://lnkd.in/eFDApMP2?

🚀✨ **Nike commercial: Women Who Changed the Game!** ✨🚀 Have you seen the new Nike commercial? It carries a powerful message for the 2024 Olympics, highlighting women who were initially seen as "crazy" for fighting for their rights in sport. Nike, with its audacious approach, not only celebrates these pioneers, but also uses the commercial as a weapon to raise awareness about the ongoing fight for equality. The commercial shows how these defiant athletes have transformed the sporting landscape and broken down barriers, and uses an inspiring narrative to remind us of the value of every battle fought. Nike gets it right by connecting its campaigns to the fight for rights and overcoming stigmas, creating a deep emotional engagement with the public. 👟💪 **We want to know what you think!** How do you think campaigns like this can influence the perception and acceptance of women in sport? What other marketing strategies do you see as effective in promoting equality? Comment below and share your opinions! Let's discuss the real impact of these incredible campaigns together. 💬🔝 #Nike #olympics2024 #femaleempowerment #equalityinsport #impactmarketing #brasileiraspelomundo #brasileiras #brasileirasnasuiça #brasileirasnaeuropa

"Grow Some Balls." It’s a phrase we’ve all heard, but what does it really mean? Why is courage and strength constantly tied to male anatomy? In the world of sports, this outdated language often creeps into advertising campaigns, including PUMA Group’s recent ‘You Need Balls’ campaign featuring women cricketers. While the campaign is being praised for its boldness, isn’t it time we question why brands still use sexist slang to define success? Women in sports—and in any field—are strong, resilient, and successful without needing to adhere to ‘male’ qualities. Yet, phrases like ‘grow a pair’ or ‘man-up’ continue to reinforce the idea that masculinity equals power and femininity equals weakness. At Changeincontent, we believe it’s time to stop normalising this language. Brands can—and must—do better. Let’s create advertising that celebrates everyone’s strengths without resorting to outdated stereotypes. https://lnkd.in/dAyixbwy #EndSexistLanguage #InclusiveAdvertising #GenderStereotypes #PUMACritique #DiversityAndInclusion #ChangeInContent

This is powerful.

Such a great ad with such an important message.

Labels…dividing HUMANS at rapid rates. It’s time to break the cycle and shed the label conditioning of todays ecosystem. Humanity matters, labels are empty words. I challenge you to start finding ways to remove labels from your day to day. Example: Don’t ask someone “what they do” when conversating, it sets an irrelevant stigma. Instead, ask them a question with purpose like, “what’s your mission in life”, “how can I help make your day better”, “how do you best learn”; do you follow the message of what I’m saying? Connectivity, that’s all anyone is trying to accomplish…let that sink in.

These narratives remind us all what we are actually trying to achieve when we start something that matters. Remind yourself that you are incredible and that you can do what you need to do in order to achieve what you want to achieve. A reminder for you and for your children. This is the energy that burns in our veins at Omatas and turns "hopeless" cases into incredible stories of triumph, bravery, success and happiness. I didn't start my business to help a child pass a grade, I started it to support and develop and encourage a young child in ways that makes them incredible and powerful adults. #healingschools #remarkableschools #powerfulplaces

Let's take down together all the #limitations imposed by #archaicsocietytaboos and create a #limitless mind where we can thrive and grow to our #fullpotential!

🌟 Nike’s new campaign featuring Serena Williams, "Dream Crazier," is nothing short of phenomenal! As a marketing professional and someone passionate about impactful advertising, I must say this campaign gave me chills. It stands out as one of the most inspiring and powerful pieces I’ve seen in a long time. This campaign goes beyond addressing gender inequality in sports; it delivers a universal message for all women. Serena’s words resonate deeply: "If we show emotion, we're called dramatic. If we want to play against men, we're nuts. And if we dream of equal opportunity? Delusional. When we stand for something, we're unhinged. When we're too good, there's something wrong with us. And if we get angry, we're hysterical, or irrational, or just being crazy." Serena ends with the empowering line, "So if they want to call you crazy, show them what crazy can do." ***Chills*** The ad also showcases incredible achievements by women athletes like Chloe Kim, Ibtihaj Muhammad, and Serena Williams herself, highlighting their groundbreaking accomplishments. “A woman running a marathon was crazy. A woman boxing was crazy. A woman dunking? Crazy. Coaching an NBA team? Crazy. Competing in a hijab, changing her sport, landing a Frontside Double Cork 1080, or winning 23 Grand Slams, having a baby, and coming back for more? Crazy. Crazy. Crazy. Crazy. And Crazy.” Nike’s message, "It's only crazy until you do it," rings so true for me, especially thinking back on my career and personal milestones to date, including starting my own marketing agency, Evolare Digital last year and as an equestrian, working up to competing at BE level after a long break from competions. So to all the dreamers out there, #justdoit. 🚀✨ #InspirationalAdvertising #SocialMediaCampaigns #MarketingForGood #Equality #DreamCrazier

It's only crazy until you do it. Start with this, get inspired, then read on: https://lnkd.in/dKFphABW Let’s talk about Nike’s "Dream Crazier" campaign (2019) – the one that had everyone cheering and debating. Narrated by Serena Williams, it champions female athletes breaking barriers and challenges the idea that “ambition” in women is something crazy or over-the-top. But was Nike just riding the feminist wave for profit, or did they really make a cultural impact? The Strategy: Nike campaign isn’t just about shoes or gear; it’s about connecting at a values level. By aligning with beliefs around gender equality, they’re tapping into a powerful form of branding theory, which suggests that consumers aren’t just loyal to products—they’re loyal to brands that reflect their values and worldview (Kapferer, 2008). When people see their beliefs reflected in a brand, that brand becomes part of their identity. The Controversy: There’s always debate around campaigns that leverage social issues. Some call it “woke-washing” (Vredenburg et al., 2020), a savvy marketing move without meaningful action behind it. But here’s my take: brands that have already built authentic, value-based connections have a responsibility to stand for something. And this doesn’t mean preaching or pushing a specific agenda—it’s about starting a two-way conversation that invites people in. Nike, in my view, hit that balance here. They didn’t just make a bold statement; they invited their audience to join them in dreaming bigger. Results? The ad stirred social media, made headlines, and strengthened Nike’s connection with younger audiences. It shows that when done right, brands can inspire without dictating—they can amplify voices without overshadowing. But the real question remains: can brands truly drive cultural change, or is it all clever marketing? #marketing #campaigns #social #impact #nike #strategy #culture #advertising