Marmalade’s Post

Find out more - a playbook can be created to help socialize an organization's EDI vision.

Our recent analysis of this year's Pride festival got us thinking about other annual events that draw crowds, particularly those that transform city streets into car-free places to celebrate, socialize, and do business. Odunde is the nation's largest African American street festival and has taken place in early June since 1975, centered on the intersection of 23rd and South. We used the same parameters in Placer.ai to understand if this year's festival on June 9 brought more people to the area than before, and found similarly encouraging results: attendance at this year's festival climbed 18% above 2023 totals, with 15,300 people staying at least 30 minutes within the festival area compared to 13,000 last year. Similar to Pride, Odunde draws its audience from across our region and even outside of it. Fewer than 1,000 of the attendees came from within Core Center City or its adjacent neighborhoods. 63% came from neighborhoods across Philadelphia, and more than 30% came from either the Philadelphia suburbs or locations outside of our region entirely. We're encouraged to see annual traditions drawing more and more attendees year-over-year to neighborhoods in and around Center City. Temporarily pedestrianizing streets is an effective strategy for drawing new and expanded audiences to particular corridors and districts while expanding economic opportunity for businesses in those areas. Perhaps most importantly, events like these remind people of how much fun cities can and should be as places with the ability to bring people together to celebrate, socialize, and shop. The tremendous crowds that both Pride and Odunde managed to attract from across and beyond our region are reminders that it's worth putting in the work to pull off big events.

We're sharing this video as an example of what Share Cyprus does best. Over the past 14 months, Share Cyprus has shared the best events, people and places in Cyprus. We have worked closely with the organisers of the Larnaca and Limassol Marathons, the promoters of the recent Tom Jones and Ed Sheeran concerts, and many others. Over 1 million people have seen our posts and videos on our website, YouTube, Instagram, Facebook, etc., in the past 28 days alone. This video exemplifies how Share Cyprus successfully "humanises." events and presents a "recommendation" to the audience rather than an advert. We filmed at the Fork Food Market in May 2024 to produce this video, but we didn't publish anything then. As this event has now returned for the autumn season, it is the perfect time to help our audience, followers, and subscribers discover it. Concurrently, the timing is ideal for the organisers who want to promote their next event, which is this Friday (September 20th, 2024). There are multiple versions of the video above. The full-length version is on our YouTube Channel. This is an "evergreen" version. It is not time-sensitive and is therefore discoverable in Google and YouTube searches (the two biggest search engines in the world!). In addition, we also produced short versions (like the one above) with a specific CTA, in this case, "this Friday," which are published on more disposable platforms such as Instagram, TikTok, and Facebook. Finally, the Folk Food Market has a permanent page on our website here: https://lnkd.in/dBBK6DVM We'll share more information on our work and future plans soon. In the meantime, don't forget to go to the Fork Food Market! It's a fabulous event not to be missed 😍

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐟𝐢𝐫𝐬𝐭 𝐭𝐨 𝐡𝐞𝐚𝐫 𝐚𝐛𝐨𝐮𝐭 𝐚𝐥𝐥 𝐭𝐡𝐢𝐧𝐠𝐬 𝐊𝐈𝐅𝐅? Sign up to our newsletter where we will be sharing information on: ⭐ Live events throughout the year ⭐ Submission updates ⭐ Festival weekend updates ⭐ & much more! Sign up today ➡ bit.ly/kiffnewsletter #KIFF2024

In the latest addition to my Festival Blog series for HEL's I've written my top tips and advice for staff when it comes to packing for a festival, based on my experience. Even if you're a seasoned festival-goer, the insights may offer valuable reminders, plus I've created a downloadable packing checklist 📋✅ You can read the post and download the checklist here: https://lnkd.in/erd4tKG2 I'd love to know your thoughts, any top tips you swear by, or if you think I've missed anything!

What a 5 weeks it’s been! I’ve loved hosting a webinar series for the Association of Independent Festivals members - today covered last but not least, how important it is for founders to build community around their events. Fostering a sense of belonging and loyalty can dramatically increase repeat custom, brand advocacy and ultimately the long-term success of your festival. In todays volatile market, doing so can really set your festival apart 💪🏽 I’m now getting back into planning mode for more upcoming webinars, further detials to follow.

While updating all those spreadsheets, checking and double-checking the details until your brain hurts, do you ever think there must be a better way to plan events and festivals? Do you ever wonder if other planners are doing the same thing or have a better way: Do they know something you don't? What you are feeling is FOBO - fear of better operations. Suffering from FOBO? https://lnkd.in/gWtByZ7r #eventplanners #eventprofs #conferenceplanners #eventplanning #joievents #eventproduction #independenteventplanners #festivalplanners #festivaldirectors

If your community or organization hosts an annual event or festival, this free webinar will provide an overview of provincial, federal, and even corporate programs that can help offset costs and scale up experiences. And yes, this does include Canada Day celebrations! Click below to register. #funding #events #festivals #celebrations #communitygroups #fallfair #musicstage

This picture of the Boardmaster festival is all over the News worldwide, the festival is over and all of these tents are left behind. But it seems a bit like the media has misunderstood the responsibility of the organizers and the partners, blaming the festival goers. But who is actually responsible for this? My tip to CEMAsys.com clients, partners and followers; before your company partner up with a festival or event set clear expectations on sustainable practices, and take responsibility outside of your operational control:  https://lnkd.in/ddQVA-Sh

It is with great pleasure that I share the first issue of 2024. Volume 15 (1) is a special issue edited by Bernadette Quinn and Maarit Kinnunen. 🤝 Sharing and belonging in festival and event space 📢 From the editorial ... "These papers show some of the different facets of sharing and belonging that events, festivals and their spaces may foster. They do this in the context of various challenging environments like times of pandemic, stigmatised residential areas, a rural area at risk of depopulation, high-risk countries and spaces where safety comes under threat as they become more open to the wider public. At the same time, and maybe even more importantly, they demonstrate the ways in which sharing and belonging might improve event participants' well-being. This can happen as events boost pride in the place where people live, reduce ambivalence and fear in a high-risk environment, enhance a sense of community through virtually presented festival content in pandemic times, recreate warm and sociable festival atmospheres through reminiscing about past (live) experiences in times of social isolation and ensure that safe spaces remain safe and free of prejudice and fear." https://lnkd.in/eVzC3P3n