Marshall Advertising’s Post

AdSmart from Sky, what’s all the fuss about? We have helped many clients get their campaigns live on the small screen. We have worked with: - Local authorities who target only residents in their area, meaning no wastage advertising out of county - Small businesses who target their ideal customers based on demographics, area and spending habits - Car dealerships who can target viewers in the market for a new vehicle within a chosen drive time of their sites Other targeting options include: - business owners and decision makers - technology adoption - income and affluence - and much more! With a minimum campaign spend just a fraction of traditional TV advertising, get in touch for a proposal based on your target audience! Get in touch for to find out more and a proposal based on your target audience. Buffoon Media

The evolution of media buying, fueled by artificial intelligence and emerging technologies, is transforming the way advertisers reach and engage with their audiences. 🍿 Traditional advertising strategies once focused primarily on creating compelling content, are now pivoting towards a more audience-centric approach. This shift recognizes that the value in advertising lies not only in the content itself but in its ability to resonate with the specific interests, behaviors, and demographics of targeted groups. #Advertising #Media #Transformation

With 59% of consumers feeling overwhelmed by social media ads, community banks are pivoting to streaming platforms for a fresh approach 🚀. Platforms like Hulu and Amazon Prime are now not just for binge-watching but also proving pivotal for targeted advertising, reaching vast audiences more effectively📺💼! As digital marketers at The Alpha Team, exploring diverse channels like streaming could unlock new demographics and revitalize our strategies. How are you diversifying your marketing efforts? #DigitalMarketing #StreamingAds #BrandAwareness #CommunityBanking #AdStrategy #MarketingInnovation #LeadGeneration #ContentMarketing #AIautomation #TechTrends

Update for Advertisers dealing in YouTube Ads Non-skippable 30- and 60-second YouTube Select ads are now accessible to all customers targeting YouTube Select campaigns via Instant Reserve. This format enhances narrative depth and simplifies the utilization of your current video resources within YouTube's top-viewed content. Booking through Instant Reserve also grants access to enhanced features including Custom Affinity, Detailed Demographics, life events, and in-market audiences. Non-skippable 30-second ads will appear on YouTube TV and connected TV devices, while 60-second ads will be exclusive to YouTube TV, currently available only in the United States #programmatic #advertising #Dv360Updates

Stop Wasting Ad Money! Target Like a Pro with Meta Ads Tired of feeling like your ads are disappearing into the void? You're not alone! Most businesses waste HUGE chunks of their budget on broad targeting. But what if you could reach the EXACT people who want what you offer? Meta Ads lets you do just that! ➡️ Swipe through to learn how to target by demographics, interests, behaviors, and MORE! ⬅️ #MetaAds #Targeting #DigitalMarketing #BoostYourBusiness #StopWastingMoney #beyond99

Investing in strategic media buying ensures your message reaches the right audience through the most effective channels. Whether it’s online advertising, print media, or television, a well-executed media buying strategy maximizes your reach and increases brand exposure. By targeting your advertising efforts to the right demographics and platforms, you can generate leads, drive sales, and ultimately grow your business, regardless of whether you’re targeting businesses or consumers.

Did you know that 70% of people notice digital billboards every month, and 55% of those viewers report being highly engaged? The power of Out-of-Home (OOH) advertising goes far beyond visibility—it's about creating moments that resonate with audiences and drive results. We combine in-depth research, data-driven insights, and strategic placements to ensure your brand doesn’t just get seen—it gets remembered. By analyzing high-traffic areas, audience demographics, and daily movement patterns, we tailor OOH campaigns that maximize reach and engagement. From geo-targeting to real-time sync with digital campaigns, our approach is rooted in the science of visibility and impact. Ready to see what these numbers can do for your brand? Let’s turn insights into impact. #OOHScience #DigitalBillboards #SapphireMedia

📈 Understanding YouTube Ads: A Quick Overview! 🎥 YouTube ads are an effective way to boost brand visibility. Here’s how they work: ✅ Ad Formats: Explore skippable, non-skippable, bumper, and overlay ads. ✅Targeting Options: Utilize demographics and interests to reach your ideal audience. ✅Campaign Setup: Create and budget your campaigns for maximum impact. ✅ Engaging Content: Craft videos with compelling messages and strong CTAs. ✅ Performance Metrics: Monitor your ads to refine strategies. ✅Continuous Optimization: Test different approaches to improve results. Ready to elevate your advertising strategy? #YouTubeAds #MarketingStrategy #UnityFilms

Go Nexxen Go Jay Kim 🚀 Nexxen's new Cross-Screen Measurement and Total Attribution upgrades are here! ACR data has huge potential in media measurement. Exciting times ahead! 🎯 #Nexxen #Innovation #Advertising #ACR #MediaMeasurement

Understanding Content Monetization: Key Factors to Consider Monetization on YouTube is influenced by several critical factors. These include: ✔ Audience Demographics: The demographics of your audience play a pivotal role. Factors such as age, gender, and geographic location can significantly impact ad revenue. ✔ Viewer Engagement: Viewer retention is paramount. Platforms prioritize content that keeps audiences engaged for longer durations. Crafting compelling titles and content strategies to maximize viewer retention is essential. ✔ Targeted Publishing: Tailoring content to specific channels with relevant audiences can optimize monetization. Identifying the most responsive audience segments and publishing accordingly can enhance overall revenue. ✔ Strategic Advertising Placement: Manually placing advertising slots within videos can maximize revenue potential. Strategic placement ensures ads are seamlessly integrated without compromising viewer experience. By understanding and leveraging these factors, content creators can enhance their monetization strategies and drive sustainable revenue growth on YouTube #ContentMonetization #YouTubeMonetization #AudienceDemographics #VideoAdvertising #ContentStrategy #VideoContent #AudienceEngagement