Martin Ross’ Post

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Global News Editor at SportBusiness

“We’ll definitely start challenging the bigger agencies for rights, but we won't do that by putting big minimum guarantees on the table. “Creating and growing value over the long term is not a transactional thing.” The media agency operation emerging from Two Circles’ acquisition of Spring Media has no plans to put down large minimum guarantees and will focus on a “new era” of rights monetisation, according to leaders at both companies. Full story @SportBusiness 🔽 https://lnkd.in/ey7rn-7W

Expanding Two Circles has no appetite for big minimum guarantees

Expanding Two Circles has no appetite for big minimum guarantees

sportbusiness.com

Isabella Thun

Entrepreneur, Senior Adviser, Board Member

2mo

And rightly so. In my eyes These Minimum guarantees are outdated and good in you challenging this old model! Hopefully successful

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