Mary Byers’ Post

Are you one of the 44% of associations who doesn't have a pricing strategy? If yes, then you may be leaving money on the table and this is not good! For the pricing-strategy curious, check out this short video. In this installment, I cover the three most basic pricing strategies that I see at work in associations. And I discuss their strengths and shortcomings. What is cost-plus and why do associations love it so? Get ready for quick tips on how to talk about pricing with your colleagues. If nothing else, take this away: - Annual reviews of pricing are a must. - Having a pricing strategy will elevate the perception of your value to your members. - It does not mean "shaking down" your members for more money. I'm curious though: Is your association at risk of leaving money on the table by not paying enough attention to pricing

This week, we’re excited to share some advice from Elizabeth Johnson, our Executive VP of Consulting! Thinking about revising your association’s dues structure? If you want changes in place by 2026, now’s the time to get started. Planning ahead is key when it comes to revising your association’s dues schedule. “You want to start looking at revising your dues schedule at least a year before it takes effect. For example, we’re already working with associations on dues adjustments that won’t roll out until 2026!” “Between the review process, board approvals, and timing it with your membership cycle (usually January), it can take months to get everything in place. Starting early makes all the difference.” Elizabeth’s main message? Get ahead of it now to avoid headaches later. Ready to start the process or want to learn more? Reach out to us today, and let’s talk about how we can help! https://bit.ly/BRMschedule #associationexecutive #associationchat #assnchat #associationhelp #associationmanagement

I just finished reading Pricing for Association from Dr. Michael Tatonetti, CPP, CAE (he/him). Here's my review: In an era where the balance between perceived value and pricing strategy becomes increasingly pivotal for associations, Dr. Michael Tatonetti’s "Pricing for Associations" emerges as an indispensable resource for association professionals. This book not only demystifies the complex landscape of pricing but also serves as a practical handbook filled with invaluable examples and methodologies that can be directly applied to enhance organizational strategies. Dr. Tatonetti’s expertise shines throughout the book, particularly in his detailed exposition on the utilization of surveys to decode the intricacies of value and pricing. The inclusion of comprehensive survey questions is a testament to the book's practicality, offering readers a tangible tool to grasp their members' perceptions and expectations. This approach underscores the significance of understanding the multi-dimensional concept of value beyond mere numbers. One of the most enlightening sections of the book discusses the pitfalls of discounting strategies. Through compelling arguments, Dr. Tatonetti illustrates how discounting, while seemingly beneficial in the short term, can severely undermine an organization's financial health. Conversely, he presents a persuasive case for the power of small price adjustments, showcasing their potential to yield significant positive impacts on an association's bottom line. Furthermore, Dr. Tatonetti’s exploration of video as a medium to promote value is particularly resonant. In today’s digital age, where authentic engagement and storytelling reign supreme, the role of video cannot be overstated. As a professional at Gather Voices, a company at the forefront of enabling organizations to co-create video content, I found this segment to be profoundly relevant and awesome! Gather Voices empowers associations to harness the authentic stories of their members, leveraging video to amplify the psychological and communal value that membership provides. The book delves deep into the psychological aspects of membership value, offering readers a nuanced understanding of how individuals perceive and derive satisfaction from being part of a community. This perspective is crucial for associations aiming to foster a sense of belonging and loyalty among their members, ensuring that pricing strategies are not just about the financial transaction but about reinforcing the intrinsic value of membership. "Pricing for Associations" by Dr. Michael Tatonetti is more than just a guide; it is a strategic companion for any association professional seeking to navigate the complexities of pricing and value with confidence and creativity.

As a member of the National Society of Accountants (NSA), I've gained access to incredible resources that have truly enhanced my practice. I thought you might find value in membership as well. NSA is currently offering a special discount: You can join for just $195 for the first year (a $100 discount using the promotion code FRIEND100)! Plus, there's a 90-day money-back guarantee, so there's no risk in trying it out. By joining you can: Earn More Money: Access enhanced practice management resources. Save Time: Get quick answers through the Tax Talk Online Community and Tax Help Desk. Grow Your Connections: Network with peers. Learn more about becoming a Member of The NSA and join us here: https://lnkd.in/dcS8wCpk Remember to use the code FRIEND100 and to note on the second page of the join form that I referred you, but feel free to reach out if you have any questions.

Three questions are on the minds of many association professionals right now: ❓ Should our association raise its dues? ❓ Can I make a convincing case for a dues increase? ❓ Should we change our membership pricing model? When determining the price of membership, set aside any hunches. Don’t rely solely on the opinions of board or committee members, or compare your association with others. Here's how to determine your associations pricing model https://loom.ly/jXlqIwU #assn #assnchat #assnprof #association #membership #AMS #MMS #associationmanagement #membershipmanagement #tech #software

There are three big mistakes property/finance professionals make with awards ... 1. Not entering. There can be only one winner – but there are multiple finalists. Being named a finalist will give you a big marketing boost and greatly impress your clients. 2. Not giving direct answers to direct questions. Don't waffle or drift off-topic. The best award submissions give judges exactly what they're looking for. 3. Not subtantiating claims. "We had our best year ever" is meaningless, because judges aren't being given any supporting evidence. "We had our best year ever, because our net profit grew by a record 23.6% and we added a record 31 new clients" is impressive, because it both makes a claim and proves it. P.S. If you don't have the time or capacity to write award submissions, I can help. #awards #awardsubmissions #awardwriting My website: https://lnkd.in/gidqJKQ

The Six Principles of Pricing and Profitability🎥👍 ✊😄 Download the transcript here: https://lnkd.in/eDCPjBJe “So let’s see how to develop your optimal fee policy where you charge fairly and maximize your return." Watch The Masters Circle Global for another 5 minute Thrive In Five as Dr. Dennis Perman shares: The Six Principles of Pricing and Profitability Thrive In Five is designed to help you build the practice you never before thought possible. If you have any topics you want Bob and Dennis to cover, let us know. #chiropractic #chiropractor #chiropractors #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropractichealth #chiropractictreatment #chiropracticlifestyle #chiropracticlifestylebuilders #chiropracticleadershipalliance #chiropracticCoaching #TheMastersCircleGlobal #BobHoffman #DennisPerman

ECO providers have made it to the final in 3 categories ☺️✅

Warmer summer months mean more potential revenue for small businesses in Michigan. Do you have a plan to research it? If not, we have good news. Sizeup by Comerica is now available for Michigan business owners: comerica.com/prosper Member FDIC. #ComericaBank #Comerica #BusinessTools #MarketResearch #FreeResources

Membership conveys professional recognition and helps build reputations 🤝 Be part of something BIGGER and enquire today: https://ow.ly/iT3350QFvrm ⬅️ #PFS #PFSMembership #PFSJoinUs #BePartOfSomethingBigger