Mashaal Halabi, CPIM®, CAPM®, SEA®, CIWIM®’s Post

Complexity, COVID-19, and competition have upended supply chain organizations. Digital twins are virtual representations of an object, system, or process, used to simulate potential situations and outcomes. They can be employed to optimize operations, plan scenarios, and assist in decision-making. Imagine harnessing digital twins to revolutionize end-to-end supply chain expansion. Check out our new article to learn more➡️ https://mck.co/3Zgm6mG

Exciting read on the potential applications of digital twins in various supply chain functions. They offer solutions to critical challenges like forecasting, demand planning, sourcing, production planning, optimising distribution networks, and enhancing customer experiences. Digital twins pave the way for increased efficiency and resilience in supply chain operations.

Is your supply chain future-ready? In a recent McKinsey & Company report, digital twins are highlighted as a transformative tool for modern supply chains. These advanced virtual models enable organizations to simulate real-world operations, unlocking new levels of efficiency, adaptability, and growth potential. Why does this matter now? Surging expectations: Nearly 90% of U.S. consumers expect two- to three-day delivery, with many demanding even faster turnaround times. Rising costs: Labor and warehousing expenses are escalating—up over 30% in recent years. Increasing complexities: Disruptions in demand forecasting and inventory management continue to challenge global networks. How digital twins make a difference: McKinsey outlines how companies are using digital twins to optimize operations, refine demand planning, and build resilience. By offering real-time insights, these tools provide an end-to-end view of supply chains, empowering businesses to make data-driven decisions that adapt to a rapidly changing landscape. The market is taking notice—projections suggest the digital twin market could grow by 30-40% annually, reaching $150 billion by 2032. Are you ready to harness this potential? Check out McKinsey’s deep dive into digital twins to learn how this technology is shaping the future of supply chains: https://lnkd.in/eMzJheCJ

Here Mckinsey explains in a simple words how "Digital twins can be used to model the interaction between physical and digital processes all along the supply chain—from product ideation and manufacturing to warehousing and distribution, from in-store or online purchases to shipping and returns."

Current delivery expectation surveys show that over 𝟗𝟎% 𝐨𝐟 𝐔𝐒 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐧𝐨𝐰 𝐞𝐱𝐩𝐞𝐜𝐭 𝐭𝐡𝐞𝐢𝐫 𝐨𝐫𝐝𝐞𝐫𝐬 𝐰𝐢𝐭𝐡𝐢𝐧 𝟐-𝟑 𝐝𝐚𝐲𝐬 and about a third expect same-day delivery. That’s a lot of pressure on supply chains to deliver faster and more efficiently. This is where digital twins come into play. These virtual replicas of real systems use real-time data to give you a current, clear picture of your supply chain. From production to delivery, digital twins help simplify operations, predict disruptions, and make decisions easier. The benefits? Improved efficiency, more accurate forecasting, smarter inventory management, and the ability to adapt quickly when things change. If you’re curious about how digital twins can make a difference in your supply chain, this McKinsey article offers a great deep dive into how they work and why they’re so valuable. #SupplyChain #DigitalTwins #SupplyChainManagement

Complexity, COVID-19, and competition have upended supply chain organizations. They can reignite revenue growth and deepen resilience by deploying AI-powered digital twins...

Supply chain organizations have the opportunity to rise above the challenges of complexity, COVID-19, and fierce competition. By leveraging AI-powered digital twins, they can reignite revenue growth and strengthen their resilience. #SupplyChain #AIDigitalTwins #Resilience #COVID19 #RevenueGrowth #BusinessStrategy

Great explanation of how you can use digital twins to unlock supply chain efficiency. #digitaltwins #supplychain #optimization

Digital twins are the unsung heroes of supply chain transformation, turning complexity into opportunity. By bridging physical and digital, they help predict disruptions, optimise operations, and even drive revenue growth. This article nails the potential: dynamic planning, better fulfilment rates, and self-healing capabilities. But it’s not plug-and-play—success demands robust data, tech integration, and skilled teams. Still, with results like a 20% boost in delivery accuracy and a 5% revenue lift, the payoff is undeniable. Are digital twins the future of supply chains, or are there hurdles still holding them back? #DigitalTwin #SupplyChain #Innovation

Interested to learn more what digital twins are, how they can boost growth and how to get started? My colleagues highlight how Supply Chains can be optimized through this technology to enable outsized impact and resiliency.