MATCHi’s Post

🌍 Building Local Connections for International Success 🏀⚽ at SportsPro Madrid Sat in a brilliant panel session this morning at SportsPro Madrid….. There are 125 international NBA players, with 60 coming from Europe alone. France, in particular, has become the third-largest pathway to the NBA after Canada and the U.S. That’s understandably driving strategy on which territories the NBA are present in. Sharon Fuller Associate Vice President, Head of Content & Social EME at the NBA, highlighted the importance of cultural nuance, explaining that every market needs a different cultural approach, which determines the fan engagement and commercial strategy. Similarly, Octavi Anoro , La Liga’s International Development Director, shared La Liga’s tailored approach: • 35 unique yearly business plans, customized for the specific needs of each country they focus on • Local content in local languages to connect with fans authentically. • Grassroots soccer schools across these territories, hoping that a child’s first footballing experiences are under the La Liga banner. Brilliant session and that’s only the first one of the day! #sportsbiz #sportsbusiness #spmadrid24

Pickleball- From an unknown sport to one of the most sought-after sports….. Krishang Sports launches a Knowledge Report on Pickleball by documenting its overall journey in India, and, simultaneously giving a roadmap for its future development. Read more: https://lnkd.in/dKbeyaRE #pickleball #development #emergingsport #hugesuccess

How we are enabling our technology to boost our sports partnerships

.@JaguarRacing 's #FormulaE Teams’ World Championship win is a win for innovation! Their partnership with @TCS is a masterclass in sports partnerships, driving progress in #EV tech and beyond. Read the full @Forbes story:

Racquet sports are booming these days. Currently, the total racquet sports industry is worth over $9B according to RacquetX, an all-racquet-sports festival. And that’s not including money spent building new courts, upgrading existing ones, sponsoring celebrity players, and tournament prize money. In case you don’t know, a racquet-based sport is any game where players use a racket or paddle to hit a ball or other object. This includes popular sports such as: • Tennis • Padel • Pickleball • Table Tennis aka Ping Pong • Badminton • Squash • Racquetball Racquet sports are some of the oldest sports out there. Some have been around since the 1500s, but we’ve only started to see this explosion in recent years. In the 1800s, galvanized rubber and improved manufacturing techniques came about, which were tipping points for the industry. A game similar to modern-day tennis and squash emerged from this innovation. The first Wimbledon game was then played in 1877 and table tennis was born around this time also. Pickleball and padel started to become popular around the 1960s. Over time, individuals and businesses started to see how big of an opportunity these sports were and constructed leagues, tournaments, and courts globally. All of this transformed into the racquet industry as we know it today. Here are some additional stats and facts about the growth of these sports: • Despite being worth $9B, the racquet sports market is forecasted to grow over $500M between 2016 and 2026 • Tennis, pickleball, and padel are the three most popular racquet-based sports • There are over 87M tennis players across the world • There are over 36M pickleball players throughout the US • There are over 25M padel players across 90 countries When you look at where these sports have come from and the upside, there’s still a lot of opportunity left. Technology is playing a massive role in the racquet sports boom and is expected to propel it to an $80B industry by 2032 across all sports. This is why we’re diving into some of the top startups around these sports and how they are using technology to revolutionize this industry. https://lnkd.in/eCRzdPHU

🗓️ Attending SportsPro Singapore next week? Be sure to catch Feizel Batcha on stage with Carlo Nohra, Martin Thiess and Howard Fondyke as they explore how football teams and leagues are engaging fans in the APAC region. 🗣️ They’ll discuss: 💻 The Saudi Pro League (SPL), Borussia VfL 1900 Mönchengladbach GmbH and Sydney FC’s strategies for engaging different generations of fans via online and offline platforms. ⭐ How they leverage star players like Ronaldo to attract and engage new fans in the region. 🎮 Why innovations in next-generation augmented content creation and a move to a more gamified experience is changing the fan journey. #fanengagement #sportsprosingapore

.@JaguarRacing 's #FormulaE Teams’ World Championship win is a win for innovation! Their partnership with @TCS is a masterclass in sports partnerships, driving progress in #EV tech and beyond. Read the full @Forbes story:

Racquet sports are booming these days. Currently, the total racquet sports industry is worth over $9B according to RacquetX, an all-racquet-sports festival. And that’s not including money spent building new courts, upgrading existing ones, sponsoring celebrity players, and tournament prize money. In case you don’t know, a racquet-based sport is any game where players use a racket or paddle to hit a ball or other object. This includes popular sports such as: • Tennis • Padel • Pickleball • Table Tennis aka Ping Pong • Badminton • Squash • Racquetball Racquet sports are some of the oldest sports out there. Some have been around since the 1500s, but we’ve only started to see this explosion in recent years. In the 1800s, galvanized rubber and improved manufacturing techniques came about, which were tipping points for the industry. A game similar to modern-day tennis and squash emerged from this innovation. The first Wimbledon game was then played in 1877 and table tennis was born around this time also. Pickleball and padel started to become popular around the 1960s. Over time, individuals and businesses started to see how big of an opportunity these sports were and constructed leagues, tournaments, and courts globally. All of this transformed into the racquet industry as we know it today. Here are some additional stats and facts about the growth of these sports: • Despite being worth $9B, the racquet sports market is forecasted to grow over $500M between 2016 and 2026 • Tennis, pickleball, and padel are the three most popular racquet-based sports • There are over 87M tennis players across the world • There are over 36M pickleball players throughout the US • There are over 25M padel players across 90 countries When you look at where these sports have come from and the upside, there’s still a lot of opportunity left. Technology is playing a massive role in the racquet sports boom and is expected to propel it to an $80B industry by 2032 across all sports. This is why we’re diving into some of the top startups around these sports and how they are using technology to revolutionize this industry. #sportstech #sportsbusiness #linkedinsports https://lnkd.in/dHbvPzje

.@JaguarRacing 's #FormulaE Teams’ World Championship win is a win for innovation! Their partnership with @TCS is a masterclass in sports partnerships, driving progress in #EV tech and beyond. Read the full @Forbes story:

.@JaguarRacing 's #FormulaE Teams’ World Championship win is a win for innovation! Their partnership with @TCS is a masterclass in sports partnerships, driving progress in #EV tech and beyond. Read the full @Forbes story: