Mate Vulic’s Post

Hairhouse Flagship Chadstone The Challenge Hairhouse is the largest employer of hairdressers nationally, with over 144 stores Australia wide. The business required an overarching retail concept to align with the new brand positioning. As well as meeting the needs of varying customer types across retail, salon and piercing. Our Approach Through research and customer journey mapping, new commercial opportunities were discovered. This research formed the foundation for the development of a new experiential store design concept. Insights in the research discovered customer centric needs and desires, which led to the development of experiential zones including a styling bar, conscious hair care, hair health bar, piercing zones and a Kerastase by L'Oreal hair studio. Clear zoning is incorporated through the store via colour blocking, floor finishes and signage for easy customer navigation. The zones were designed to appeal to each unique customer type. This transformation demonstrates how a customer-centric design develops brand loyalty through customer education. First launched in the flagship store, in Chadstone, Melbourne. In collaboration with the Hairhouse team and research with the The Growth Activists. Photography Alex Coppel https://lnkd.in/gxYmRBXg #retaildesign  #retailinteriors #retialinteriordesign #retailinteriorarchitects #retailexperience  #brandactivation #customerexperience  #customerexperiencestrategy  #customerjourneymap  #commercialinteriordesign

🎨 Harnessing the Influence of Brand Colors through #PatternInterrupts 🎨 In the realm of branding, the strategic use of brand colors can play a pivotal role in shaping consumer perceptions and fostering brand recognition. However, it is the innovative application of these colors as pattern interrupts that can truly set a brand apart. Consider the iconic "#TiffanyBlue" used by luxury jewelry brand Tiffany & Co. The distinctive shade of blue, known as Pantone 1837, not only evokes a sense of elegance and sophistication but also serves as a powerful pattern interrupt in the world of jewelry branding. By incorporating this unique color in unexpected ways, such as in their packaging or store design, Tiffany & Co. effectively captivates attention and reinforces their brand identity. By leveraging brand colors as pattern interrupts, brands can infuse creativity and intrigue into their visual communication strategies. These unexpected color choices can disrupt traditional norms, spark curiosity, and leave a lasting impression on consumers. Let's delve into the transformative potential of brand colors as pattern interrupts and explore how they can elevate brand storytelling and engagement in captivating ways. Are you ready to redefine the boundaries of brand expression through the vibrant language of color? #BrandColors #PatternInterrupts #BrandIdentity #CreativeBranding #InnovativeDesign

80.000 barbershops and hair salons in Germany: stable industry segment?   Maybe it's my particular neighborhood, but during the last 5 years, I have the impression to see them on every corner: barbershops. And by this, I do not mean the traditional hair salons offering classic services centered around the main hair. But the new and more focused barbershops, often with wooden decoration and an overall American vibe. Not to forget the characteristic blue, red and white signage. What do the numbers tell vis-à-vis my feeling of a new ubiquity?   The number of barbershops and hair salons is very stable. Every year from 2013 to 2023, a number of just above 80.000 companies is reported by the German Confederation of Skilled Crafts (ZDH). Unfortunately, there is no split between the two categories of outlets. But in fact, there is a decisive difference besides the obvious style: to open up a barbershop, you do not necessarily need to be or employ a master craftsman! Of course, this impacts the respective cost structure, and my strong hypothesis is that a fair share of hair salons has simply been replaced by barbershops – not exactly a stable industry!   The changes are mostly to the benefit of the consumer: you can get a simple haircut cheaper, and you have more choice and more variety of styles. But, of course, this continues to put a lot of commercial pressure on the incumbents. #datadriven #retail #styling

Have you ever wondered why one color is singled out each year for the prestigious Color of the Year (COTY) status? It all started in 1999 when Pantone announced its first COTY, a trend that has since been adopted by numerous paint brands. Today, announcing a COTY has become a creative way for companies to highlight trends and engage with consumers. It’s a common misconception that these shades are based solely on popularity or sales. Instead, brands choose their COTY based on in-depth research into global trends, cultural shifts, and psychological insights. Color experts and trend forecasters analyze everything from fashion, technology, and interior design to social movements and world events. The chosen shade often reflects the mood of the moment or aspirations for the coming year. These choices tell a story about consumer behavior and what society may need emotionally or visually at a given time. The goal isn’t to dictate how people should decorate their homes but to provide inspiration. For many customers, choosing paint colors can be overwhelming. By spotlighting a single shade, paint companies offer a starting point or a conversation piece. It encourages homeowners to explore new palettes they may not have considered while still leaving room for personal interpretation. COTY also serves as a marketing tool, but not in a pushy way. It sparks curiosity and helps consumers see the possibilities of color. Whether you choose the exact shade or find inspiration to branch out, it’s about empowering creative choices. While the Color of the Year is an exciting concept, it’s not a one-size-fits-all solution. Your home should reflect your taste, lifestyle, and personality above all else. Use the COTY as a little push to explore new ideas, but don’t feel pressured to repaint every wall just to stay on trend. In short, the Color of the Year isn’t just about marketing—it’s a blend of psychology, trend analysis, and storytelling. It provides a spark of inspiration, reminding us that color has the power to transform spaces and set the tone for the year ahead. #coloroftheyear #colortrend #pantone #paint #interiordesign

"Designing a bold identity for the ultimate grooming experience! 🧔♂️✨ I crafted a rugged and sleek visual design for Horde Alpha, a beard shampoo brand dedicated to enhancing men's grooming routines. The design reflects strength, masculinity, and a premium feel, blending modern aesthetics with a powerful brand identity. #BeardCareDesign #HordeAlpha #GroomingEssentials #BeardShampoo #BrandIdentity #CreativeDirection #MenGrooming #VisualIdentity #BoldDesign #ModernAesthetic #DesignInspiration #PremiumBranding"

👁️ Have you noticed how many shops are upgrading their interiors lately? It’s no coincidence. Today, delivering a seamless and elevated shopping experience is no longer optional—it's essential. 👁️ Why? Personalized recommendations and exclusive offers aren’t just nice touches anymore. They're a powerful way to define your identity as a brand and show that you truly “get” your customers. When customers feel seen and valued, they return. They invest, not just in the products you’re offering, but in the experience itself. And that's where professional figures like me step in. 🔥 As a personal stylist, my goal isn’t just about making your shopping easier or more fun—it’s about helping you focus on what really matters in your wardrobe: ✨ Clothes that serve your daily life needs ✨ Pieces that align with your style goals without waste ✨ Guidance on tailoring, thoughtful additions, or even curated collections based on what you already own This isn't just fashion—it’s a long-term investment in your confidence, productivity, and convenience. When done right, personal styling improves your everyday life while helping you own who you are, unapologetically. So next time you walk into a store—or even your own wardrobe—think about this shift. It’s not just shopping, it’s self-expression, made practical. If you're curious about my approach on how I help my clients redefine their wardrobe (and their confidence), connect with me hello@nuseiba.com or visit @hello.nuseiba on Instagram (I promise to publish more). What’s your take on this shift towards more accommodating shopping experiences? #personalstylist #fashion #personalshopper #style #stylist #fashionstylist #wardrobestylist #virtualstylist #personalstyling #imageconsultant #personalstyle #personalshopping #styling #styletips

Pantone recently announced its color pick for 2025: PANTONE 17-1230, described as "a mellow brown infused with a sensorial and comforting warmth," according to Leatrice Eiseman, Executive director of the Pantone Color Institute. The keyword here is "comfort." 🤎 So, what does this color mean, exactly? Unless you've been under a rock, the past year has been very comfort, wellness, and lifestyle-focused. Many brands are releasing brown-hued collaborations and coffee pop-ups as a way to bring their audience together and create moments of joy, warmth, and ultimately, being associated with that feeling if you, as a consumer, partake in these experiences. ✨ Some pop-up experiences that come to mind are the recent Gucci Pop Cafe in the Design District of Miami, with over 6.5 million impressions so far, as it's still happening (https://lnkd.in/eWPevjDj), or the Louis Vuitton Cafe in NYC https://lnkd.in/e_eB-WZa, or the recent Skims feat. The North Face collaboration. It's intuitive that comfort is the new buzzword for the year. How do you think this trend towards comfort will influence consumer behavior in 2025? #2025trends #Branding #MarketingStrategy #ColorPsychology

Time is Money! ⏰💰 Even when shopping, you want to make the most of your time. As a personal stylist and shopper, I help you maximize your efforts by bringing you into a room filled with a purpose-driven, curated selection of items tailored to your body, style, and budget. Here are 3 reasons why working with a personal stylist is better than going it alone: 1️⃣ Save Time: No more endless browsing or trying on clothes that don’t work. I streamline the process so every piece you try on has real potential. 2️⃣ Expert Guidance: With a trained eye, I can identify what flatters your unique shape and aligns with your goals, ensuring you invest in pieces that truly work for you. 3️⃣ Stress-Free Shopping: Skip the overwhelm! I handle the research, selection, and planning so you can enjoy the experience without the hassle. Ready to shop smarter, not harder? Let me show you how a curated approach can save you time, money, and energy while leaving you with a wardrobe that works! I will even make sure your room includes your favorite beverage! ☕️ #WardrobeBoss #PersonalStylist #StyleWithPurpose #ElevatedConfidence 📩 DM me to learn more or book your styling session today!

In today's rapidly evolving fashion world, creativity and trend-savvy styling are crucial in making retail displays stand out. Recently, at Delhi NCR's first Home of Sport concept store, I had the opportunity to style mannequins in a way that reflects the city's blend of modern trends and traditional flair. Inspired by the current trend for edgy accessories, l incorporated innovative elements, like ball chains, to add an unexpected twist to nose pins and earrings. Here's a closer look at the styling concept and its execution. *inspiration behind the styling* The design vision for the store was to represent both sport and street styles, giving mannequins a fresh and urban appeal. * The Role of Mannequin Styling in Retail Experience* In-store displays are more than just setups; they tell a story. This styling at the Home of Sport store demonstrates how small yet impactful elements like ball chains can redefine standard accessories. It speaks to modern-day fashion's shift towards bold and boundary-pushing trends that attract attention and engage shoppers. Such unique detailing helps to enhance the in-store experience, inspiring customers to see how versatile and dynamic the brand's offerings can be. *Why ball chains* The idea was to break from conventional jewelry and use ball chains creatively. For the nose pin, a short length of chain was carefully attached to mimic a nose ring, adding a punk-inspired element while keeping it visually light. #informative #loveforadidas #passion #homeofsport #styling #visualmerchandising

Does Your Logo Color Define Luxury or Affordability? Have you ever wondered why some brands instantly feel luxurious while others come across as affordable and approachable? One major factor is color! Colors aren't just about aesthetics—they influence emotions, brand perception, and customer behavior in a big way. Here's how: 🔲 Black – Think Chanel or Burberry Black speaks sophistication, elegance, and timeless luxury. It’s a color that says, "We are exclusive." ⚜️Gold– Brands like Rolex use gold and dark green to scream wealth, success, and opulence. Paired with darker shades, it adds a premium touch that feels out of reach to many. 🔵 Blue – Trustworthy and reliable, blue shows up in both high-end and affordable brands. Tiffany & Co. uses it for elegance, while IKEA uses it for affordability. The difference? Shade and context. ❤️ 🟡 Red and Yellow – Think McDonald's or Walmart These bright, cheerful colors are welcoming, affordable, and accessible. They make you feel comfortable spending without overthinking. Choosing your brand’s colors is more than just picking a favorite—it’s about crafting the emotions you want your customers to feel. Whether you aim for luxury or affordability, color is your silent ambassador. Which brand colors resonate most with you? Share below! 👇 #Branding #Marketing #ColorPsychology #Luxury #Affordability #BrandStrategy #CustomerPerception #Design #Business