MATIT’s Post

This week's activity at BAM - Belgian Association of Marketing is making me so proud... 😍 I highly recommend listening to this insightful podcast 📻 by the amazing Ilse Van Dyck and Johan van Mol who created No-Kno. It's eye-opening 👀 to see the gap between the reality of the population in Belgium 🇧🇪 , the buying power AND their representation in marketing and advertising. Just considering age groups alone, it's striking: the representation for people like me at 45, my mother at 74, and my daughter at 13 is severely lacking. It's certainly not the image we want to convey in our society. And the same goes on , by gender, by ethnic background…by sector. BAM - Belgian Association of Marketing members take a look at the sector analysis developed just for you! (so many data to look at!) This podcast resonates with the super impactful webinar we hosted for BAM - Belgian Association of Marketing last Tuesday and given by the great Kristel Vanderlinden; she guided us into the new demography and how to approach your target audience as a #community. With authenticity, honesty, and good representation of how they live and what animates them. Again just for you in replay! Let’s bridge these gaps and work towards a more inclusive and representative marketing landscape together! 🌍💡 and take the benefit of being inspired by top leaders in their domains! #Diversity #Inclusion #Marketing #BAM #RepresentationMatters #CommunityEngagement #We_are_BAM

Mastering the art of Marketing: Achieving the ideal blend of digital finesse and traditional outreach #marketingcampaign #dabchy #dabchymalla9at3a #PR #tvadvertising

This is sort of infrastructure project we can sadly only dream of in UK Bravo Region Hauts de France

Want to know why Op2 - Project Performance Consulting is the go-to reference for solving complex operational issues in major projects accross France? Watch Christian Lehman’s summary on BFM Business to catch a glimpse of our activities. #ProjectScience #France PMO - Orlade Group (Op² x pmO) - Orlade Group

une solution innovante et significative

👍 🏢 Congrats to Arnaud SYOËN for this 🌟highly interesting podcast (in French) dedicated to the latest #realestate trends, especially the potential investment strategies in the current environment, driven by both new ways of contemplating the #office, new #ESG trends and valuation #crisis. 👉 Please see below the link to the first episode, featuring Cédric Dujardin, co-founder of Asty Capital: https://lnkd.in/evc_bnUd #EightAdvisory

Save the Date

In a recent interview on Good Morning Business, Sophie Boissard, General Director of Clariane, discussed the challenges facing the healthcare sector, particularly in elderly care. Despite acknowledging that two-thirds of EHPADs (retirement homes) remain in deficit and the sector is still short of 120,000 nurses, Boissard refrained from offering a pessimistic outlook. She explained that the past four years have been exceptionally difficult, with skyrocketing inflation and doubled energy costs, making it hard for regulated sectors like healthcare to adjust prices. Boissard emphasized that the French healthcare system needs a major reorganization rather than just more funding. While France dedicates 12% of its GDP to healthcare, compared to 9% in the Netherlands—where health outcomes are notably better—the system still struggles to provide adequate care, particularly for the elderly. One in three hospitalizations involves a person over 75, with 37% of these hospital stays deemed unnecessary due to poor home care and deteriorating conditions. She welcomed the French Prime Minister’s recent announcement that elderly care would be a national priority, seeing it as an encouraging sign. However, she stressed that action must follow, particularly in training healthcare professionals. Sophie Boissard proposed a "serious revolution" in the sector, advocating for a comprehensive plan to address shortages across various health professions, from doctors to nurses to rehabilitation experts. To combat this, Clariane has transformed into a training center, actively addressing the shortage by employing 12% of its workforce as young professionals in diploma training programs. Sophie Boissard also outlined Clariane’s broader initiatives, including medical specialization in its 450 establishments and a pilot project in Occitanie to improve home care by linking hospital diagnostics with post-discharge care, especially for aging but independent individuals. Financially, Clariane raised €237 million in July, part of a total capital increase of €330 million to strengthen its equity base amid rising interest rates, which have jumped from 1% to nearly 5%. While Boissard acknowledged the financial challenges, she emphasized that the company’s focus remains on its core activities—care for the elderly, specialized care for chronic patients, and home support. In conclusion, she reiterated the importance of reorganizing the healthcare system and training more professionals to meet the rising demands of an aging population, advocating for collaboration between public and private actors to solve these pressing issues. #eldery #clariane #nursing

Where do you think up your biggest and best ideas? Check out Aurélie Jean’s answer, the first in a new series from Cartoonbase! And while you’re at it, drop your creativity tips in the comments below! 👇

The presentation that you can see behind Andrew Paisley and Ross McSkimming started life this year in Glasgow and has made its way through nine cities around the UK on our #jointinvestmentforum, down to Milan for our #burnssupper and now to Paris. We see interest in #globalsmallercompanies growing everywhere, as fund selectors, consultants, wealth managers, banks and financial advisers all look forward to the first rate cuts from the Fed and positioning their clients portfolios accordingly. As Ross McSkimming puts it when he’s presenting this story, getting into this trade not too late is key. For those reading this and thinking about their portfolios, just have a look at the returns from our #globalsmallercompanies strategy since Q4 2023…. #internationalsmallercompanies #emergingmarketsmallercompanies #uksmallercompanies #europeansmallercompanies #asiasmallercompanies