People tend to hire on the extremes. I've seen a ton of people get hired who talk smoothly to really high level concepts. But they're shallow and they have no idea how to actually execute. I've also seen the opposite end where people are hired because they know a specific tool or technology (HubSpot, Salesforce, Hootesuite, etc). But they have no idea what they're actually trying to DO with it. You need to hire for the middle. Self teaching folks who have some of the picture but have the aptitude to solve problems and figure shit out. They can tell you conceptually (but in detail) at all levels what's supposed to happen....ex. a campaign for tofu ads leading to omnichannel retargetting. Or how to tell you whether or not your ops, marketing, sales is working and how to measure it. THEN they can go out and how you'd do that with a particular tool given the capabilities and resources of that tool. For instance HubSpot, SEMrush, Salesforce can tell me a lot, efficiently. But you'd better believe I could figure it out manually with a calculator and a spreadsheet, GA4 and my individual ad consoles if I have to. Even if you are hiring for a specific tool make sure they actually understand what it's for. Get problem solvers that aren't bullshitters. #hiring #productivity #leadership
I love the Gary V concept: looking for problem solvers and figure outers rather than the smooth talking people that can't bring results to paper
Interesting perspective on hiring practices, finding that middle ground between high-level concepts and detailed execution is key.
✒️Writer | Marketing Director@Nectar | Demand Generator | Data Guy | Ops Expert | Dad
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