Matteo Avossa’s Post

🚀 *HP and Real Madrid: A Historic Global Collaboration* ⚽ Earlier this year, HP signed a groundbreaking global technology sponsorship agreement with Real Madrid, one of the world's most iconic football clubs. For the first time in the club's 121-year history, a brand logo will appear on the sleeve of Real Madrid's uniforms, and we are honored that it's HP's. ### Key Highlights: - *Global Technology Partnership*: HP will transform digital experiences at all Real Madrid facilities, enhancing fan engagement and club operations. - *Digital Transformation*: Our advanced AI-enabled devices and other cutting-edge technologies will be deployed to create unparalleled in-person experiences, gaming, and operational efficiencies. - *Community and Youth Programs*: Together, we will develop initiatives to advance digital equity, bridging the digital divide and fostering inclusion through sport and technology. This collaboration is more than just a sponsorship; it’s a shared commitment to excellence, innovation, and making a positive impact on communities worldwide. We look forward to witnessing our technology help elevate Real Madrid’s fan experience and support the club’s legendary journey. Learn more about this exciting partnership and how HP is helping to shape the future of sports and technology. 🌟 #HP #RealMadrid #Innovation #Sponsorship #DigitalTransformation #CommunityImpact

These sports visualizations are one of the most innovative things I have seen in visualization in a long time. It's interesting to think about what kind of infrastructure is needed to enable this kind of visualizations. Maybe there are analogies one can make to other fields?

The newly-released streetwear collaboration between the Mercedes-AMG PETRONAS Formula One Team, PUMA Group and the artist Mad Dog Jones is the latest example of the rapidly evolving crossover between Formula 1 and popular culture. The increasing integration of the two is a reflection of the need that the sport has to not only continue attracting younger audiences, but to also keep them engaged by making the sport feel culturally relevant. Over 60 per cent of streetwear consumers are under the age of 25, so there is obvious overlap with the Gen Z audience that F1 has done so well to attract in recent years. Puma are arguably at the forefront of this movement, not only with Mercedes but also F1 themselves, highlighted by A$AP Rocky's debut collection as Creative Director that launched at last year's Las Vegas GP. This is where we also saw the release of the Palace Kappa collaboration with Alpine, a first foray for the streetwear brand into F1, where they join the likes of Palm Angels, UNDEFEATED and Awake NY in having produced bespoke collections. As is often the case, the trend is starting to extend to other series as well. This year's 24 Hours of Le Mans saw a collaboration between the race organiser and iconic streetwear brand Anti Social Social Club, featuring a 20-piece collection, bespoke team kit and helmet, and even an LMP2 custom livery. The link between fashion and motorsport is hardly a new phenomenon, but the evolution that we are seeing towards targeting youth culture and younger consumers demonstrates that it will likely play a bigger role in the future of fan engagement than it ever has before. #f1 #formula1 #motorsport #sponsorship #sportsbiz

Tommy and the fastest girl in the world - The Formula 1 has been drawing bigger and bigger crowds. One factor: the Netflix hit "Drive to Survive" that turned the racing series into a kind of "Dynasty" on wheels. No wonder that all kinds of fashion brands want to take part in the action. The big question is: How do they get noticed in a more and more crowded field? Tommy Hilfiger has come up with an intriguing answer. The sportswear brand champions women in motorsport and supports the F1 Academy, the female-only championship founded by Formula 1. During the Las Vegas Grand Prix Tommy Hilfiger announced to have signed motorsports sensation Alba Hurup Larsen. The Danish driver who started gokart racing during the Covid 19 pandemic will be only 16 years old at the start of the season. “I’m deeply honored that Tommy has entrusted me to fly his flag in the F1 Academy”, says Alba. “Having this support at such a pivotal stage in my career means the world to me." In my opinion, it's a cool move. What do you think? Check out the article on FASHION Magazine. #sports #motor #racing #formula1 #denmark #talent #womenempowerment #sponsoring #marketing #branding #f1academy #genz #fashion

This is going to be a two part post…too much information to lay it all out at ounce.I PART-1 “A Rebirth, From The Ashes…” The future is bright for French basketball. Of course, Paris Basketball is not the only organization doing work in the shadows. But it IS the capital team. When you take a step back, and look at the path and the current success they have achieved, how far they have come in only eight years...you have to take your hat off to all involved. With the phenomenal launch of the new stadium ready for the 2024 Olympic Games, this new ultra modern gymnasium is what basketball in Paris needed for over three decades…We finally got it! My old gym in Levallois, Marcel Cerdan (Mets92), named after the historic love interest of Edith Piaf "The Môme” - I swear I didn’t make this up - was at the time, the most modern and sexiest gymnasium a professional team could play in, in all of France. I kid you not. My home for three seasons. Proximity to the action on the floor, blue Italian marble exterior, limited court-side seating. One of the few gyms IN THE ENTIRE PARIS REGION, that was modern, had a parquet floor, equipped to record all of our games. That gym was 30 years old (LOL). I’ll give it to my other old team Nanterre 92, they get props for their renovation, but Marcel Cerdan was built from scratch! Just look at how far Paris Basketball has come in such a short time! Here is the game plan. How low, and how far, the organization, and basketball, have come. You be the judge… STEP-1 : ENOUGH IS ENOUGH (Franceinfo : 3 Paris ile-de-frane - May 17th, 2016) "Paris City Hall Wants to Suspend Its Subsidy for Patrick Balkany's Paris-Levallois Basket” - https://lnkd.in/gRKv_M_8 On Tuesday, May 17 (2016), the Paris council will vote on a motion requesting the removal of the city's subsidy to the Paris-Levallois basketball club. For political reasons. (…) That decision by the governing body and political leadership, overseen by the mayor’s office, to cancel the partnership and remove that €800,000 ($905,112) subsidy, set the stage for future, longterm investment and the arrival of David Kahn. Thus solidifying the future development of the Paris Basketball organization and team. With that moral and ethical “Sword of Damocles" hanging over the proverbial neck of basketball, no longer in the picture and the reboot accomplished, phase two could now be implemented… #hubertsodyssey #smwwglobalambassador #sportseducation #frenchprobasketball

start your impossible

#ParisOlympics has surely made a whole lot of us talking about #sports in general. That fact that folks who have never watched a 'Kushti' match in real life are now discussing #wrestling so passionately is just one example & that's the impact this Olympics has left on us, its a great thing unless we go back watching endless cricket for next 4 years!! From an active #sportswear brand point of view so much came out of Paris: Nike dominated 'again'!! 'Nike electric pack' packed the punch, a killer shoe line dropped & they marketed the hell out of it, Nike sales struggled in fiscal 2024 & Oly might just have changed the trendline for them adidas & HOKA could not capitalize & infact their own website visits actually dropped between July & Aug PUMA Group did better & went back to counting medals (#duplantis is the new #bolt.. hehe)  On onslaught couldn't sustain after starting well with #federer & #zendaya air tennis campaign, which was actually great & got so many eyeballs! FILA however got its redemption at grand Oly games closing with womens marathon medal ceremony, see below image & you will know what i am saying "Fila track jacket in dutch colors really stood out on gold spot when Hassan completed her historic treble of long distance running!" 👏 All and all it was a great Oly & now really looking forward to LA where India medal tally should definitely peak 🙏 Will keep talking more about each of these brands (& many more) as sports is such a big tenet which not only influences fashion & lifestyle but also inspires each one of us!! #parisolympics #sportswear #fashion #lifestyle #sportsbrands #sports Image Source : X (Olympics official account)

𝗦𝗽𝗼𝗿𝘁𝘀 𝗮𝗻𝗱 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗼𝗿 𝗦𝗽𝗼𝗿𝘁𝘀𝗘𝗰𝗼𝗻𝗼𝗺𝘆?? Usain Bolt not only left an indelible mark on the track but also made significant waves in the world of commerce, particularly for sportswear giant Puma. At a cost of €𝟭𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 for Usain Bolt, Puma was able to increase its sales by €𝟴𝟰𝟭 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 in 2011 which is a very big number. Through strategic marketing, Puma capitalized on his unparalleled appeal. The Indian Premier League (IPL) has emerged as one of the most lucrative sporting events. According to a report, IPL's valuation jumped about 28% to reach a whopping $𝟭𝟬.𝟳 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 in 2023 against $8.4 Billion in 2022. The league's immense commercial appeal has attracted investments from corporate giants, advertisers, and media conglomerates, catapulting it into the billion-dollar club. 𝘚𝘱𝘰𝘳𝘵𝘴 𝘩𝘢𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘥 𝘵𝘰 𝘌𝘤𝘰𝘯𝘰𝘮𝘺 𝘢𝘯𝘥 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘺 𝘊𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘴𝘩𝘰𝘶𝘭𝘥 𝘩𝘦𝘢𝘷𝘪𝘭𝘺 𝘪𝘯𝘷𝘦𝘴𝘵 𝘪𝘯 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘪𝘯𝘨 𝘚𝘱𝘰𝘳𝘵𝘴 𝘤𝘶𝘭𝘵𝘶𝘳𝘦, 𝘐𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦, 𝘦𝘵𝘤. #Sports #Economy #SportsEconomy #Puma #UsainBolt #IPL #DHONI

Puma is dominating in Formula 1 while Adidas, Nike and Umbro are strong in Football ⚽ Italian Diadora is the only sportswear brand in MotoGP 🛵 How are the sportswear brands Puma, Adidas, Nike and Umbro competing with each other in Formula 1, Premier League, Bundesliga and MotoGP? Puma is the only sportswear brand in Formula 1, while Italian Diadora is the only sportswear brand in MotoGP (Lenovo Ducati). Adidas, Nike and Umbro are focusing on football, even though rumors say Adidas could replace Puma at Mercedes-AMG Petronas Formula 1 team already in 2025. Umbro have a history in Formula 1. The brand was a Williams Racing partner in 2021. MotoGP have at least for now not been able to sign any of the big sportswear brands.

Agility at its best