Matteo Bassan’s Post

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

You’d think that with all the advancements in personalisation, omnichannel marketing, and AI it’s easier than ever for consumers to find the products they want. Well, think again. 👇 In fact, 62% of European consumers now believe that “making the right purchase decision requires more effort than it used to.” So, what’s driving this decline in confident decision-making? We recently partnered with Ipsos to survey more than 18,000 people across 18 markets to discover the answer. Here’s what they had to say. #ThinkwithGoogle

Get access to Emarsys' NEW Guide that reveals the foundational pillars of truly tailored, 1:1 personalization, as well as the strategies top brands are using to maximize their MarTech investment, build lasting relationships, and drive business growth. Discover tips on how to: 🫶 Maximize your customer engagement data so you can build trust 🔗 Connect your commerce channels so customers enjoy consistent brand experiences ⏳ Become more relevant and timely so you can drive loyalty and greater LTV 🖥️ Apply AI to execute true personalization at scale 📈 Use reporting and analytics to predict what your customers will want next Learn More: https://lnkd.in/efQjC4J9 #OmnichannelMarketing #AI #7Pillars

Get access to Emarsys' NEW Guide that reveals the foundational pillars of truly tailored, 1:1 personalization, as well as the strategies top brands are using to maximize their MarTech investment, build lasting relationships, and drive business growth. Discover tips on how to: 🫶 Maximize your customer engagement data so you can build trust 🔗 Connect your commerce channels so customers enjoy consistent brand experiences ⏳ Become more relevant and timely so you can drive loyalty and greater LTV 🖥️ Apply AI to execute true personalization at scale 📈 Use reporting and analytics to predict what your customers will want next Learn More: https://lnkd.in/evCc9d_D #OmnichannelMarketing #AI #7Pillars

Get access to Emarsys' NEW Guide that reveals the foundational pillars of truly tailored, 1:1 personalization, as well as the strategies top brands are using to maximize their MarTech investment, build lasting relationships, and drive business growth. Discover tips on how to: 🫶 Maximize your customer engagement data so you can build trust 🔗 Connect your commerce channels so customers enjoy consistent brand experiences ⏳ Become more relevant and timely so you can drive loyalty and greater LTV 🖥️ Apply AI to execute true personalization at scale 📈 Use reporting and analytics to predict what your customers will want next Learn More: https://lnkd.in/evCc9d_D #OmnichannelMarketing #AI #7Pillars

Discover the foundational pillars of 1:1 personalization and the strategies top brands are using to drive business growth. Emarsys' NEW Guide is filled with tips on how to maximize customer engagement data, connect commerce channels, and apply AI to execute true personalization at scale. Plus, learn how reporting and analytics can help you predict what your customers want next. Don't miss out on this valuable resource! Learn More: https://lnkd.in/evCc9d_D #OmnichannelMarketing #AI #7Pillars