Matter Of Form’s Post

Bentley. Rolls-Royce. Ferrari. Aston Martin. Porsche. Bugatti. Jaguar. Even license-less pedestrians know these names. The crème de la crème of luxury car manufacturers, all founded pre-1950s, well-established and well-loved. But what about the ones who can’t rely on heritage? Who aren’t propped up by provenance? How can new automotive brands dial up their distinctiveness to compete? Dedicate 5 minutes for 5 strategies that can push modern automotive marques into poll position. Link in comments. #MatterOfForm #Automotive #Luxury #EVs #LuxuryCars #Branding #BrandStrategy #LuxuryBrands #Tesla #Polestar #Porsche911 

The BUGATTI TOURBILLON – unveiling a new era in BUGATTI’s hyper sports car story, reinventing the world of automotive performance and luxury once more. In 2004, the reborn BUGATTI brand transformed the world of automotive performance and luxury with a 1,001 hp hyper sports car: the VEYRON. The first road car with more than 1,000 hp was succeeded in 2016 by another engineering feat so ambitious it reset all expectations of performance, the world’s first 1,500 hp car: the CHIRON. Now, BUGATTI redefines the concept completely with an entirely new powertrain and platform. This is the BUGATTI TOURBILLON. Guided by 115 years of BUGATTI history – marked by icons like the Type 57SC Atlantic, renowned as the most beautiful car in the world, the Type 35, the most successful racing car ever, and the Type 41 Royale, one of the most ambitious cars of all time – and the words of Ettore Bugatti himself, the TOURBILLON redefines the meaning of beauty, performance and luxury. A car more elegant, more emotive and more luxurious than anything before it. #BUGATTI #BUGATTITourbillon #PourLÉternité – WLTP: bugatti.link/consumption

Ready to write history

🚘 𝐘𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐜𝐡𝐨𝐨𝐬𝐞 𝐅𝐞𝐫𝐫𝐚𝐫𝐢, 𝐅𝐞𝐫𝐫𝐚𝐫𝐢 𝐜𝐡𝐨𝐨𝐬𝐞𝐬 𝐲𝐨𝐮 Ferrari is to Luxury cars what Hermes is to Luxury bags. Excellence in creating desire through scarcity. Here's Ferrari's blueprint for exclusivity: 1️⃣ 𝐂𝐨𝐧𝐭𝐫𝐨𝐥𝐥𝐞𝐝 𝐬𝐮𝐩𝐩𝐥𝐲 Enzo Ferrari’s guiding principle? “Ferrari will always deliver one car less than the market demands.” Consider the Purosangue SUV. Its demand skyrocketed upon release in 2022. Yet Ferrari paused taking new orders. To avoid surpassing 20% of total sales Now, those who've made the cut face a 2-year wait. 2️⃣ 𝐓𝐡𝐞 𝐀-𝐋𝐢𝐬𝐭 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 Ferrari HQ carefully manages a priority list. And rewards loyal customers with early access to limited editions. But being on the list doesn't just depend on the number of Ferraris you own. It's also about your engagement with the brand—attending events, racing, embracing the Ferrari way of life... True passion unlocks access to the exclusive models. Not just wealth. 3️⃣ 𝐓𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 Designing a car that’s entirely yours? Collaborating with Ferrari's designers? This privilege is reserved for Ferrari's top 250 client. With only 2 to 3 bespoke cars made annually, the waitlist stretches to five years. My takeaway from Ferrari? Build exclusivity through connection. Not just sales. ⬇ 𝐂𝐨𝐧𝐯𝐢𝐧𝐜𝐞𝐝 𝐛𝐲 𝐅𝐞𝐫𝐫𝐚𝐫𝐢'𝐬 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡❓

The BUGATTI TOURBILLON – unveiling a new era in BUGATTI’s hyper sports car story, reinventing the world of automotive performance and luxury once more. In 2004, the reborn BUGATTI brand transformed the world of automotive performance and luxury with a 1,001 hp hyper sports car: the VEYRON. The first road car with more than 1,000 hp was succeeded in 2016 by another engineering feat so ambitious it reset all expectations of performance, the world’s first 1,500 hp car: the CHIRON. Now, BUGATTI redefines the concept completely with an entirely new powertrain and platform. This is the BUGATTI TOURBILLON. Guided by 115 years of BUGATTI history – marked by icons like the Type 57SC Atlantic, renowned as the most beautiful car in the world, the Type 35, the most successful racing car ever, and the Type 41 Royale, one of the most ambitious cars of all time – and the words of Ettore Bugatti himself, the TOURBILLON redefines the meaning of beauty, performance and luxury. A car more elegant, more emotive and more luxurious than anything before it. Learn more about Bugatti Mexico: https://lnkd.in/e7p94gp8 Bugatti Mexico only at Grand Chelem México

Quick summary for when I get old and am scrolling through my LinkedIn to look at cars I grew up around: 1. V 16, not W - Bugatti said ground up. We believe you, Big Bug. The last known modern variant of this was the RR V 16 for Johnny English Reborn? Can't be sure. 2. 1000 BHP. Yeah, look at you 4 cylinders complaining about how this engine is toned down and the last engine made 1001 BHP and all that. You would think you are ready. No one is ready when horsepower hits. However, if you still insist on complaining, 3. Here's 800 BHP more. Coming from 3 motors. Trust me. You can't handle it. Unless you're Sir. Andy Wallace. Or a monkey with a heavy foot. On the Ehra Lessein. 4. 400 will come to you in less than 25 seconds. You will live more in a minute, in a machine like this, than most will ever do in a lifetime. (Not my line, thank Burt Monroe). 5. She's pretty. And that steering wheel deserves to be a living room ornamentation, in addition to being a useful tool. - Iti.

Did you know that Ferrari produced only 13,221 cars in 2022? Despite this limited output, they achieved €5.1 billion in net revenue and a net profit of €939 million. The secret behind this impressive performance lies in their strategic approach known as Scarcity-Based Differentiation. By producing a limited number of luxury vehicles, Ferrari maintains a strong demand and exclusivity, which allows them to command higher prices. 💙 Limited Production: This exclusivity transforms ownership into a rare privilege, making it more desirable. 💙 High Demand, High Prices: The limited supply creates a surge in demand, allowing Ferrari to charge a premium for its vehicles. People are willing to pay more for what feels unattainable. 💙 Luxury Branding: The brand is synonymous with luxury and status. Each model is not just a car; it’s a statement, reinforcing the owner’s social standing. 💙 Curated Experiences: Ferrari invests in exclusive events and experiences for owners, deepening their connection to the brand and ensuring loyalty. This personal touch reinforces the sense of belonging to an elite club. In essence, Ferrari's scarcity creates value—turning fewer cars into more profit. #Ferrari #LuxuryMarketing #ScarcityMarketing #BusinessStrategy #Profitability

Certainly! Here are ten lesser-known facts about Maserati: 1. Founding Family: Maserati was founded in 1914 by the Maserati brothers, Alfieri, Ettore, and Ernesto, in Bologna, Italy. 2. Early Focus on Racing: The company initially focused on building race cars. Their first car was a 1926 Maserati Tipo 26, which won its debut race. 3. Trident Logo: The Maserati logo is inspired by the Fountain of Neptune in Bologna. The trident symbolizes power and strength. 4. Famous Engine Designer: The company’s engines were initially designed by a young engineer, Vittorio Bellentani, who was later known for his work with Ferrari. 5. Acquisition by Fiat: In 1968, Maserati was acquired by the Fiat Group, which significantly impacted the brand’s direction and production. 6. Collaboration with Ferrari: In the 1980s, Maserati and Ferrari had a technical collaboration, resulting in the development of engines that were used in models like the Maserati Biturbo. 7. Limited Production: Maserati is known for its limited production runs, which helps maintain exclusivity and high resale values for its cars. 8. Revival in the 1990s: The brand experienced a resurgence in the 1990s with models like the Maserati 3200 GT, which helped revive its reputation. 9. Design Influence: The Maserati GranTurismo, introduced in 2007, was designed by Pininfarina, a renowned Italian design firm known for its work with Ferrari and other luxury brands. 10. Luxury Focus: In recent years, Maserati has shifted focus from racing to luxury and grand touring, offering models like the Ghibli and Levante SUV, which cater to a broader audience while maintaining high performance and exclusivity. These facts highlight Maserati's rich history and its evolution from a racing-focused brand to a symbol of luxury and performance. #Maserati #Anis_Maaouia

The Lamborghini Gallardo LP 550-2 is an exceptional buy-and-sell opportunity for any exotic car enthusiast! 💎🔑 As a rear-wheel-drive model, it delivers an unmatched driving experience with 550 horsepower, combining raw power with Italian precision. Its rarity and iconic status make it highly desirable in the luxury car market, ensuring you get top value whether you're buying or selling. With its timeless design and thrilling performance, the LP 550-2 is not just a car, it’s an investment. Selling now means capitalizing on its strong resale value, while buying gives you the chance to own a true masterpiece of automotive engineering. Don't miss out on the chance to own or sell this legendary Lamborghini—it's the perfect time to make a move! #Lamborghini #GallardoLP5502 #ExoticCars #LuxuryCars #CarInvestment #BuyAndSell #Supercars #LuxuryLifestyle #RareCars #ItalianCars #CarEnthusiast #CarCulture #WeBuyExotics

The Lamborghini Gallardo LP 550-2 is an exceptional buy-and-sell opportunity for any exotic car enthusiast! 💎🔑 As a rear-wheel-drive model, it delivers an unmatched driving experience with 550 horsepower, combining raw power with Italian precision. Its rarity and iconic status make it highly desirable in the luxury car market, ensuring you get top value whether you're buying or selling. With its timeless design and thrilling performance, the LP 550-2 is not just a car, it’s an investment. Selling now means capitalizing on its strong resale value, while buying gives you the chance to own a true masterpiece of automotive engineering. Don't miss out on the chance to own or sell this legendary Lamborghini—it's the perfect time to make a move! #Lamborghini #GallardoLP5502 #ExoticCars #LuxuryCars #CarInvestment #BuyAndSell #Supercars #LuxuryLifestyle #RareCars #ItalianCars #CarEnthusiast #CarCulture #WeBuyExotics