Matthew Carnevale’s Post

If opportunity doesn't knock, built a Door! This  quote is stuck with me forever now! 🤣 As am learning more about marketing I realize that In the ever-evolving landscape of marketing, it's easy to feel like every one is just making it up as they go. I've quickly also realized that, this is where creativity thrives the most. Embracing the unknown is not a setback, it's an opportunity to innovate and lead. Remember, every expert was once a beginner, and every seasoned marketer has faced the uncertainty of a blank campaign slate. 🥂So, let's celebrate the art of 'winging it'—it's the secret ingredient to crafting strategies that resonate and campaigns that captivate! 🧠I honestly think I just want to be the type of marketer who dares to navigate uncharted territories with confidence and curiosity!  #careerdevelopment #marketing #newcareer #opportunity

Ever feel like you’re doing everything right, but it’s still not enough? I’ve been there, and so have many business owners just like you. You’re showing up, posting consistently, trying to engage your audience—and yet, the results don’t seem to match the effort. It can feel exhausting, especially when you’re juggling so many roles at once: CEO, marketer, content creator, customer service, and more. But I want to remind you that your presence matters. Building a brand online is not an overnight journey. The growth happens in those small, consistent steps you’re taking, even when it feels like no one is watching. Every post, every story, every message is helping you build something bigger than you can see right now. It’s easy to compare yourself to others who seem to be growing faster, but remember, you’re running your own race. And, you’ve got this! ___ P.S.: I know how challenging it can be to keep up with social media management while balancing everything else, and that’s where I come in. My goal is to help business owners like you set up your online presence professionally and make the process easier, so you can focus on what you do best—running your business. #socialmediamanager #businessowners

Acknowledge Today’s Needs to See Tomorrow’s Growth Who would’ve thought that recognizing your customer’s current needs could be the answer to improved results? Hear me out for 30 more seconds “I thought you were just a video guy” Sure… i'm a storyteller but I’m here to speak to YOU the Person serving consumers with your product or service Maybe business is steady, maybe business is thriving But as you look around… you see others Competitors Even younger companies Growing Faster What’s their secret? You have more experience than them(your competitor) probably, more wisdom But are you acknowledging your ideal customer the same way you did 20 years ago? That May be the hurdle Reaching people today is not the same as it was 20 years ago You need to meet them where they are Where are they at btw? 📍Online 📍Social Media 📍On your website (yes, that outdated one lacking interactive media) Take the time to acknowledge their needs as they are today Don’t worry you dont have to forget everything you know it’s about meeting your audience with the right tools

If you don't have a strategy, your tactics don't matter. Stop fretting over what time to post or whether a hashtag will help. If you don't have the foundational stuff in place, the small tweaks aren't going to give you an edge. Invest your energy where it matters — getting as much clarity as possible about: - What your goals are - How you'll measure success - What you offer is (and why anyone should care) - Who your offer is for and what prompts them to buy Then reverse-engineer content and experiences based on what you know. Being strategic and thoughtful about how you show up will yield better ROI than making up arbitrary rules...

Stop Wasting Time on LinkedIn Posts That Don’t Convert Posting consistently but seeing zero conversations in your DMs. Here’s a framework that works for me: (Pain-Solution-Result) →Start with Pain: Call out the struggle your audience faces. →Offer a Solution: Share a clear, actionable tip they can apply today. →Show the Result: Highlight the transformation they’ll experience. By combining a solid content strategy with strategic design, I posted one piece of content and: Received 15+ new connection requests in a day. My engagement grew by 25%. I had more meaningful conversations with potential leads. All without ads or extra time. This strategy saved me hours each week while building quality connections. I believe it will work for you too ❤️ P.S. Have you ever used this strategy?

🌱Marketing Wisdom: No Silver Bullets, Just Grit and Growth As a marketer, I’ve learned that good things don’t happen overnight. Sure, we all crave instant results—like that viral campaign or overnight success story—but reality check: they’re as rare as a unicorn sipping a latte at Starbucks. 🦄 🔍 Hard Work Pays Off: Marketing isn’t about shortcuts; it’s about rolling up our sleeves and diving into the nitty-gritty. Whether it’s optimizing ad copy, A/B testing, or analyzing data, the daily grind shapes our success. 🎯 Focus: We need laser focus—whether it’s tweaking landing pages, fine-tuning targeting, or crafting killer CTAs. 🤝 Collaboration Magic: Marketing isn’t a solo gig. It’s a jam session with the entire band. From brainstorming sessions to cross-functional teamwork, collaboration fuels our growth. So high-five your designers, writers, analysts, sales team members, product managers, marketing ops, and devs—they’re your secret sauce! 🌼 Patience: Like a flower pushing through the soil, our efforts take time to bloom. Metrics might not spike overnight, but incremental progress adds up. Trust the process, water your ideas, and let 'em blossom. So, fellow marketers, let’s ditch the silver bullet fantasies. Instead, let’s embrace the grind, stay focused, and rock the collaborative vibes. Remember, good marketing isn’t a sprint; it’s a marathon. Give yourself the time and space to grow. #MarketingMindset #NoShortcuts #GrowthJourney

Top marketing tips for Small Businesses 1. Know Your Audience Understand who your customers are, what they need, and how your product or service can help them. 2. Tell Your Story Share the story behind your business. People love to connect with the human side of brands. 3. Be Authentic Avoid using overly polished language. Be genuine and speak in a way that resonates with your audience. 4. Focus on Benefits Instead of listing features, highlight the benefits your product or service offers. How does it solve your customers' problems or make their lives easier? 5. Use Social Media Wisely Choose the platforms where your audience is most active and engage with them authentically. 6. Encourage User-generated Content Encourage your customers to share their experiences with your product or service. This builds trust and credibility.

When I started working with small businesses, I quickly learned how to grow without spending a fortune. Here are five hacks that always deliver: 1️⃣ Leverage User-Generated Content: Customers love seeing themselves featured plus, it’s free and authentic. 2️⃣ Optimize Your Profiles: Make sure your bio tells people who you are and what you offer in one glance. 3️⃣ Partner Up: Collaborate with other small businesses to share audiences and double your reach. 4️⃣ Use LinkedIn for Visibility: Writing posts about your expertise builds credibility without spending a rupee. 5️⃣ Focus on One Platform at a Time: Master one social media platform before trying to conquer them all. Growth isn’t about how much you spend; it’s about how smart and creative you are.

I remember feeling invisible when I first started in marketing. No money. No degree. No network. Every opportunity seemed like a distant dream. “How do I even get my foot in the door?” I wondered. It felt like every door was locked tight. What I learned the hard way? Credentials don’t matter as much as visibility. You can have all the talent in the world, but if no one knows you exist, it won’t count. Here’s the moment that changed everything for me: At a workshop, (that I was attending for free) I engaged deeply, answering questions and starting up conversations with the facilitator like I’d been practicing for years. I had learned so much from the school of YouTube—and free resources that filled my knowledge gaps. Afterward, I handed the facilitator a piece of paper with my blog, Instagram, and LinkedIn. Three days later, she called with a paid job offer. That’s how I learned the power of showing up. So, what can you do? • Start building your presence before you feel “ready.” • Share valuable insights on free platforms. • Engage in industry discussions and connect. • Show up consistently, even when it feels like no one is watching. You don’t need a degree or a fat bank account to stand out. You need the courage to be seen. Remember, closed mouths don’t get fed. What’s your story? Share a moment when you took a leap of faith! #CreatorCamp with Buffer _______________________ Hi there! 👋🏾 I’m Amanda Tate-Tait, Growth Partnerships Manager at AMAKA Studio and a Content Creator with over 8 years of experience. This year, I’m on a mission to bridge the gap between brands and creators. Follow me for more marketing psychology tips, and stay tuned as I regularly share jobs and resources to support your journey. 💕

After a month of testing LinkedIn, 'This isn’t working; let’s scrap it! You might have heard this statement a lot of times. Marketing involves experimenting with a hundred different strategies, identifying the one that succeeds, scaling it until it no longer yields results, and then repeating the process. However, the real question is: Do we truly test these strategies effectively?" How do you really stress-test a channel or strategy? Listen to the conversation to understand how you can approach this problem statement. Here's what Rohit talked about 👇 ↳Hiring the best person/agency is crucial, as their inadequacy can often be the reason for failure rather than the channel itself. ↳The goal of experimentation is to determine if the channel/approach works, not just to get leads or conversions. ↳To get accurate results, you need to control all inputs - hire the best agency, allocate proper budget, refine messaging/content, and allow adequate time. ↳Only after controlling those inputs and running the experiment for long enough (2-3 months typically) should you draw conclusions about the channel's effectiveness. What does your experimentation process look like? #experimentation #marketing #learning