Matthew Johnson’s Post

Product Hunt is a great way to introduce your startup to the world. But if you don't prepare properly your launch can fall flat. Come to one of our upcoming workshops and learn the tips and tricks for maximizing the success of your Product Hunt launch 🚀

Embarking on a startup journey is akin to setting sail on uncharted waters. This workbook is your compass, providing essential navigation tools for understanding the startup lifecycle, identifying your market, building a strong team, and mastering marketing and legal considerations. Download here: https://lnkd.in/dJMHPecP

Every startup will recognize this! 🤣 When the client asks for a demo, but your product isn’t quite ready yet… Building a startup often feels like this: you’re selling the dream, showcasing your vision and making things look seamless. Even if, behind the scenes, you’re still figuring things out 😅 That first demo? It might rely on a little creativity, but it’s all part of the journey. The key is to keep moving forward, refining your product and turning that “demo magic” into real value for your clients. It’s not about faking it 🫣 it’s about showing the potential, building trust and proving you’re willing to hustle to get there. Do you remember the first months, Maarten 😉 Who else has had one of those demo moments?

If you're an early-stage startup worrying about product-market fit, here’s one key lesson I’ve learned: There’s a direct correlation between the anxiety of wondering if you’ve built the right product and how often you talk to end users about their problems. The longer you go without connecting with customers, the harder it becomes to build the right product. 🛠

🚀 Building a startup is a journey, and the MVP is your first big step. From assembling the right team to navigating the product launch, our latest blog covers everything you need to know to get your MVP off the ground. 🔗 Read the full article and discover actionable insights: https://lnkd.in/d_EMb_6C

So you want to write a new landing page... But how do you explain what your product actually does? Having recently moved into a GTM role at an early-stage startup, I’m pretty new to the mind-boggling world of positioning 🤯 So I’m definitely going to be taking notes in our upcoming webinar with Anthony Pierri. Anthony is going to share practical advice and frameworks to evaluate and improve your positioning. On top of that, if you submit your homepage in the webinar chat, Anthony will break down and review your landing pages live. Link to register in the comments. See you there 😎

Always aim on distribution always outperforms a superior product. You don’t have to be the best—what matters is being seen in serveal powerful platforms. Double down on widely sharing your startup's story. That’s how you succeed.

Looking to accelerate your startup's growth? Want to achieve product-market fit faster? Working with The Brand Incubator team is EXACTLY what you need! Swipe 👉 to learn everything you need to know about our services, from the new Startup Marketing Accelerator to personalized Advisory.

The Product-Market Fit Cycle: Achieving product-market fit is a crucial milestone for any startup. Here's how to navigate the cycle: 1) Identify Your Minimum Viable Segment (MVS): Focus on a niche market that you can serve exceptionally well. 2) Define Clear Positioning: Differentiate your product in the mind of your target customers. 3) Test and Measure: Use key metrics to refine your product, positioning, and go-to-market strategy. 4) Iterate or Pivot: Adjust based on feedback and metrics until you achieve a fit. PS. check out 🔔 for a winning pitch deck the template created by Silicon Valley legend, Peter Thiel https://lnkd.in/ejp-Bhnu

Ever wonder why some startups soar while others sink? It's not luck. Let's decode their success together. 1. Plan your marketing before planning your product. 2. Build your audience before building your product. 3. Sell your solution before selling your product.