Actionable Insights from 110+ F2P games, 100+ studios, 750+ A/B tests | Helping game teams Turbocharge LTV | Founder & Principle Product Manager at Turbine
One silly thing that annoys me: The proliferation of the use of ‘Games’ in app titles. This (now ubiquitous) grammatical misdemeanor can serve as a quick case study in keyword ranking mechanics. Players search ‘bingo games,’ ‘shooting games’ and ‘puzzle games’ 1.5 - 2x more frequently than ‘[genre] game.’ And, iOS and Google Play both weight literal matches more highly. Of course, most of these apps are single (not multiple) games, but that matters little in a world where distribution is everything. #gamedev #ASO #freetoplay #mobilegames #grammar
A lot of thing must annoy you then
So you think using plural formate benefits ASO?
Joshua Cloward
4mo
I don’t like the feeling of mass production and quantity over quality that’s seen on mobile. This is just another part of it. It makes it hard to find the gems in the midst of all of these that are guaranteed to be the first thing you see when you search.
We use "Owl & Wolf Games" as our public company name even though the LLC backing it is named differently. The DNS domain we use for email is owlandwolf.games. That's because I noticed what you did about the search engines. I am being slow to put up a website on purpose because I don't have time to craft the content to optimize searches. I figure that I won't get many do-overs, so it's best not to pollute the search data and waste any benefit from my company name with ineffective key words.
They are gaming their app titles :-) it’s getting ridiculous , I agree.
Andrey Lukashov
4mo
The mobile games market is so wild that even one game is trying to convince us it’s a whole arcade. Like calling a single sock "socks" and expecting twice the warmth. Total scam. 🙃 IDK why it's not controlled by the appstore rules.
Lead UI Artist @ Radical Forge // Creator & Founder of Game UI Database
5moI used to work on apps like these years ago, and they always had similarly mangled ASO-optimised titles. I don’t miss those days one bit, it’s all a bit creatively bankrupt!