Matt Petteruto’s Post

MEDIA MONITORING – An Underrated Function of Any PR Firm or Department One of my primary responsibilities at work is monitoring both mainstream and online media to stay informed about topics relevant to our clients and company. While social media makes it easy to catch trending news, many online outlets may overlook important stories that could impact PR strategies or client concerns. To bridge this gap, it’s crucial to go beyond digital platforms by reading newspapers and tuning into various broadcast channels. Although media monitoring is often underestimated, it remains a fundamental pillar of corporate and public relations, ensuring companies are well-prepared and responsive to the media landscape. #Media #PublicRelations #Communications

💥 Most *underrated factor* in media relations? Great timing. Public relations is both art & science. But sometimes it’s just being at the *right place at the right time*. That’s why you can’t treat PR like a light switch. You can’t. It’s not instant-on, like when you suddenly have an announcement to make. PR is cumulative. And media relations is the *aggregate* of your smart outreach efforts. Want traction with earned media? You’ve either gotta be always on. Or you’re way off ✌️ This is the way ✊ #publicrelations #mediarelations #pragency

Social media matters - but it's not a substitute for a public relations program. While 𝘣𝘰𝘵𝘩 social media and public relations help companies get the word out about their news and stories, they aren’t the same. One of social media’s primary roles is distributing a brand’s messages, while one key role of public relations is building credibility through media relations and other initiatives.   If a company relies on social media to build credibility without a true PR effort underlying this focus, it could be missing the mark. By connecting the two, you can get so much more out of both. I expand on this in my latest blog post, Why Social Media Isn’t a Substitute for a PR Program. Link in comments. #publicrelations #socialmedia #PRtips

Are public relations always guaranteed success? Nope. Sorry. You’ll often hear people refer to “earned” media. You have to earn the right to get media coverage through a PR campaign, and that’s not just paying an agency. You need newsworthy content. Even if you do get coverage, there is no guarantee that your audience will take action based on PR coverage, particularly if you’re just running one campaign. And finally there is always the chance that someone in your organisation will do something silly and generate negative coverage. Of course you can try to mitigate the impact through PR, but it’s still not guaranteed to work. #pr #publicrelations

‼️ Most *underrated factor* in media relations? Great timing. Public relations is both art & science. But sometimes it’s just being at the *right place at the right time*. That’s why you can’t treat PR like a light switch. You can’t. It’s not instant-on, like when you suddenly have an announcement to make. It’s cumulative. Media relations is the *aggregate* of your smart outreach efforts. Want traction with earned media? You’ve either gotta be always on 🕺 Or you’re way off 😬 This is the way ✊ #publicrelations #mediarelations #pragency

In today’s digital world, public relations and social media are essential for any brand. In this week’s #DynamoDiary, we'll break down why public relations should play a role in your social media strategy and how a brand can amplify its overall message. bit.ly/4a5T4te Durée Ross

No matter how big, or small your business is – reputation is everything. Public Relations, also known as PR, is a powerful tool that can help improve your brand image and reach a larger audience through carefully crafted PR media opportunities. Although primarily PR has the power to reach a larger audience, it also gives your business a bigger platform and more credibility. Unfortunately, many companies are unsure how PR works, and how to integrate it into their marketing efforts to maximise potential – therefore it is often overlooked. Contact us to start a PR Plan for your business today! #harleystreetcommunications #marketingagency #pragency #ukaesthetics #aesthetics #pragency #socialmediamanager #uksocialmediamanager

Vying for media attention is more challenging than ever in today's landscape. How can you effectively tell stories through earned media amidst fewer journalists and increasing noise? Check out insights shared by PR pros, including myself, in a recent Ragan Communications and PR Daily article by Allison Carter. Discover strategies that work and can be applied immediately. But there is no magic trick - all of them require hard work, hustle and a GSD mindset. The PR team at Scratch Marketing + Media knows what it takes to secure media coverage that matters. Reach out if you need help!

Demystifying media relations – 5 tips for continued success ✅   People are often unaware of how we do our job, and of the intricacies involved in taking a story or idea and it resulting in media coverage.    It doesn’t help that on the websites of many communications agencies, the services provided are presented with jargon-heavy language such as ‘full-service’, ‘integrated solutions’, ‘strategic insights’ with little to no contextual information.    When it comes to media relations, in reality, the fundamentals are actually very simple. Here are five tips to guide continued success:   💥 Know your audience 💥Be timely 💥Is the story newsworthy? 💥Communicate clearly 💥Be accurate, always   Click the link below to read the piece in full 👇   https://lnkd.in/et7asCDM What other tips would you like to see from us? Tell us in the comments below. 📝 Katie Boyle #MediaRelations #Insights #pitching #pr #AndSmyth #CreativeCommunications

Just finished the course “Public Relations Foundations” by Deirdre Breakenridge. Really clear, straightforward and helpful introduction to PR. Check it out: https://lnkd.in/gi2TkNKY #publicrelations.