Maurizio Ribotti’s Post

Jewels are everywhere. I recently learned about the opening of this new space in the heart of Paris. It's an intriguing project aimed at strengthening the brand image through culture. Originating in 2012, it has now undergone significant expansion. Enter the École Van Cleef & Arpels, a School of Jewellery Arts, comprising a jewelry school, exhibition space, and bookstore. Its interior design skillfully balances the intricate historical codes of 19th-century architecture with a modern, fluid layout. If you get the chance, I also recommend listening to the podcast created by the School, which reveals the fascinating stories and secret lore of jewelry from around the world. Jewelry is ubiquitous: adorning young lovers, adorning movie stars, and adorning heads of state, each piece holds its own treasures. They are objects of desire, captivating adornments, and symbols of power. Yet, beneath their beauty lies a world of secrets: tales of love and separation, myths and curses, moments of triumph and despair. 🙌 What’s your take? # 299 JEWELRY, France 👉 More contents on our website, the link to the featured news is in the first comment below. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Van Cleef & Arpels More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Designers like Cartier, Ghiso, and Van Cleef & Arpels crowned the Art Deco period with creations focused on geometry, intricate patterns, and the introduction of new materials. These are 3 key features are embodied in the Art Deco period's most celebrated creations. Geometry and Symmetry - During Art Deco, pieces were designed from simple shapes such as squares, rectangles, circles, and triangles, with symmetry playing a main role in showcasing a sense of balance and harmony that created an aesthetic of modernity and sophistication. This characteristic extended beyond the placement of gemstones and into the gemstone cuts themselves. Intricate Patterns - Despite the prominent use of simpler geometrical shapes, Art Deco designs did not shy away from complex patterns. Chevrons, zigzags, and sunbursts are examples of patterns that were strategically placed to create depth, texture, and dramatism. Metals and Gemstones - Art Deco stepped away from classic metals like yellow gold and silver and, due to technological advancements, focused heavily on the use of platinum. The choice of gemstones was varied, with diamonds, rubies, emeralds, and sapphires, as well as semi-precious stones such a turquoise and black onyx, becoming extremely popular. Read more in our latest Art Deco blog: https://hubs.li/Q02yNNmb0 #WindsorJewelers #ArtDeco #ArtDecoDesigners #VanCleef&Arpels #JewelryHistory

In the heart of every culture lies a story, and at Appu G, we honour these stories through the art of jewellery making. The 3D animation you’re about to experience takes inspiration from the shadow of Lord Ganesha, a symbol of wisdom, prosperity, and protection. As two ladoos roll down the forest floor, we witness a transformation—each ladoo turning into a golden, jewelled orb, merging to form Appu G. This visual story speaks to the essence of our brand: taking something deeply rooted in tradition and evolving it into a symbol of luxury and craftsmanship. Historically, Lord Ganesha has been revered by artisans, particularly in India, where he is often invoked at the start of new ventures. At Appu G, we carry this belief forward—every creation begins with a homage to tradition, and through innovation, we present jewellery that speaks to today’s generation. Our fusion of classic artistry and modern design reflects the heritage we carry and the timeless elegance we wish to pass on. As an emblem of this balance, Appu G continues to honour the traditions that inspire us while driving innovation to create jewellery that resonates with contemporary luxury. Because in our craft, the past is never forgotten—it is merely reborn, reimagined, and celebrated. Appu G—an evolution of elegance shaped by the hands of history. #AppuG #LegacyOfElegance #Craftsmanship #CulturalHeritage #InnovationInJewellery #GaneshWisdom #LuxuryDesign

This two-page Van Cleef & Arpels spread, with soft, soothing pink hues and classic fonts, gave rise to the feeling that I was in the presence of something magical and exceptional. Read more 👉 https://lnkd.in/es56f7qU #VanCleef #Marketingideas #EmotionalMarketing

Designing Jewelry for Europe: The Art of Cultural Sensitivity Europe’s rich tapestry of cultures makes it an exciting yet challenging market for jewelry design. Europe is not a monolith. Each region carries its own unique traditions, aesthetic preferences, and cultural symbols. A deep understanding of these nuances can transform a good jewelry collection into one that truly resonates with its audience. From bold Italian opulence to minimalist Scandinavian elegance, each region tells its own story. Success lies in embracing these unique identities and weaving them into your collections. Why Cultural Sensitivity is a Game-Changer 1) Emotional Connection: Jewelry tied to local culture isn’t just worn—it’s cherished. 2) Market Success: Designs that reflect local tastes create instant appeal. 3) Brand Prestige: Inclusive and thoughtful collections build trust and set your brand apart. Europe’s Diverse Jewelry Stories *Scandinavian Minimalism In Northern Europe, less is more. Simple, geometric designs echo their love for clean aesthetics. Inspiration: A pendant reflecting the ethereal beauty of the Northern Lights. *Italian Opulence Southern Europe thrives on bold, expressive pieces inspired by Renaissance art. Inspiration: Bulgari’s colorful gemstone designs that scream la dolce vita is a perfect example of understanding culture. * German Precision In Central Europe, functionality meets craftsmanship. Customers seek timeless, durable designs. Inspiration: A Bauhaus-inspired bracelet that celebrates clean lines and modernism. * Eastern European Symbolism Eastern Europe treasures folklore, religious motifs, and meaningful patterns. Inspiration: Fabergé’s egg pendants, honoring Russian heritage with intricate artistry. * Sustainability in Western Europe Eco-consciousness is key in markets like the UK and France, where sustainability drives choices. Inspiration: Chopard’s Green Carpet Collection, using Fairtrade gold and responsibly sourced diamonds. How to Design with Sensitivity ✔️ Learn the Stories: Research regional traditions, colors, and symbols. ✔️ Collaborate Locally: Partner with artisans for authentic insights. ✔️ Celebrate Festivals: Tailor designs for cultural events or milestones. ✔️ Listen to Locals: Engage with customers to refine your approach. Cultural sensitivity isn’t just about avoiding missteps—it’s about celebrating diversity. Thoughtful designs create emotional connections, turning jewelry into more than adornment: it becomes a piece of someone’s story. How do you adapt your designs for different markets? Let’s spark some ideas! #Jewelry #Culture #Europe #Luxury

This two-page Van Cleef & Arpels spread, with soft, soothing pink hues and classic fonts, gave rise to the feeling that I was in the presence of something magical and exceptional. Read more 👉 https://lnkd.in/ezFYQ-Qj #VanCleef #Marketingideas #EmotionalMarketing