Having lived in Eastern and Southern Africa for a number of years, I have always been slightly sceptical about Ghana's ability to diversify its economy through tourism. However taking my own advise of 'don't knock it till you've tried it', I decided to embark on a family policy of 'one staycation each year' to explore Ghana as a tourist - fortunately my family also loved the idea. Last year we visited the Western Region and this year we travelled to the North, North East, Upper East and part of Savannah Regions. Over the years I have visited the Ashanti region as a tourist and a child of the soil. After two staycations and my trips home, I am convinced tourism can be an integral part of Ghana's economic diversification. We have: great history and culture; some wildlife (not as good as east or southern Africa but good enough), great nature (savannah & rain forests), beaches for swimming, surfing and snorkelling; lakes for canoeing and crocodile spotting. I have barely visited a quarter of the country and I know I will identify even more opportunities as I continue my staycations. This year I came back to work excited and proposed a comprehensive study on tourism as part of Growth with DEPTH in #Ghana. My colleagues smiled and shared a report African Center for Economic Transformation (ACET) did in 2015 as part of the Ghana Transformation Forum. Almost a decade later - all the recommendations still hold true. We don't need another report, we simply need to shift from research to action so I am sharing this report to encourage policy makers and businesses to work together to transform this potential opportunity into a reality. Ghana needs #GrowthwithDEPTH and the African Center for Economic Transformation (ACET) stands ready to help! https://lnkd.in/gfCXFwsB
Thank you, Mavis. 🙏 You are absolutely spot on. Having lived and travelled extensively in different regions of Africa, I am struck by how historically and economically undervalued the ECOWAS tourism potential has been over the years. Wherein SADC and ECA offer the obvious wildlife/ nature-based product, ECOWAS and the SAHEL are unparallel when it comes to historical monuments, visual and preforming arts. From Nigeria to Senegal and Ghana to Mali, it's just mind boggling, and I am privileged to have indulged in it. Suffice to say given the size of the continent, marine based tourism is the common feature. But tourism revolves around a number of factors. Ease/ connivence of travel routes, perception of personal safety and country/destination brand image. If governments get these fundamentals right through policy, trade promotion, online presence etc., investment will likely follow. 😂
Great conclusion Mavis Owusu-Gyamfi. When I come to Ghana to visit family, I always do a few tourist things to test the offer. There are many stunning attractions- nature and culture- but what is glaringly a barrier is transport- good roads are a bare minimum. A good friend said her recent journey from Accra to Elmina was "brutal". I've lived in Volta Region, Cape Coast, Accra and I'm always encouraging Ghanaians and friends from elsewhere to visit, but the experience for them, from visa pain to transport hurdles, is 😔
As someone who loves African history, I often struggle to find non-slavery-related historical tours. When I do travel to places, I often have to do the research myself, show up, and then ask around to find one random person who, "oh ya, gave a professor a tour of site X or Y." I usually get very confused reactions when I say that I want to know about the history of X or Y place. Too few people realize what value this has and many historical places have been left to decay or ruin. I really hope your study helps to change this.
Indeed Ghana has it. It has a strong brand recognition, rich history, ,many festivals, ver safe, friendly people!!
I like your conclusion Mavis 'we don't need another report!' Its on point. Many a times we jump to do another research yet many recommendations gather e-dust. I love how you've always been a practical leader!
Mavis Owusu-Gyamfi - love a woman who walks the talk! Thank you for sharing this!
Totally agree!
Interesting read!
International Infrastructure Economist at London Economics LTD
2moVery informative did a comprehensive study last year on how tourism has transformed the Jamaica economy