🚀 How Trilations helped a long-term client in Hematology boost their brand uptake! 🚀 Through our Competitive Leadership program, we identified key access challenges that were limiting uptake, despite positive perceptions from HCPs. By partnering closely with our client and developing a tailored, cross-functional action plan, we were able to turn things around. The result? Stronger access perceptions and increased brand uptake! 💪 #pharma #brandstrategy #hematology #leadership #Trilations
How Trilations helped a long-term client to increase brand uptake. About six months ago, a local brand team from a long-term client approached Trilations. They had launched a new product in Hematology, and while HCP perceptions about the brand were generally positive, the uptake remained below expectations. In alignment with our client, we set up a Competitive Leadership program, which clearly revealed an access issue. Hematologists were not sufficiently aware that our client’s product was included in national and regional guidelines and that it was reimbursed. We collaborated closely with our client through face-to-face workshops to develop a cross-functional action plan. Our client’s cross-functional team took this action plan to heart and began implementing it—and it paid off! When we recently analyzed the final outcomes of this Competitive Leadership program, we observed not only a stronger position for our client regarding ‘Access’ perceptions relative to competitors, but our client also confirmed an increase in brand uptake! Don’t hesitate to reach out to Didier Dierckx if you’d like to know more on how Trilations' Competitive Leadership program can help you.
