Mayo Wynne Baxter’s Post

We've got four powerful date-based automated emails you'll want to consider setting up for your winery. 1. When they subscribed 2. When they last purchased wine (and get them to purchase again) 3. When they joined your wine club 4. Their personal anniversaries and celebrations Learn how to implement these and the benefits for your winery by watching or reading this week's content here: https://lnkd.in/gtnyirrg :: :: #emailmarketingforwineries #sellmorewineonline #anniversary #anniversaryemails #datebasedemails #datetriggeredemails #emailautomation

A perfect example of how paid social can drive brand and earned media (and a reminder to check your Meta comments). 👀 I joined Rachel Loughran for a shoot with English winemaker, Kieron Atkinson, to create a piece of UGC that answered the question wine drinkers ask the most, "how do I pick a good bottle of wine?". I'll tell you how at the end... Thanks to a cracking script and expert video editing from Rachel, we had a new creative to launch on social. Very quickly, the ad was scaling and generating a lot of engagement but not for reasons I expected. The comments section became filled with comparisons of Kieron with Tom Cruise, with one user nicknaming him 'Tom Booze'. 😂 We jumped on this straight away and Rachel did her magic to produce another creative soft-launching 'Tom Booze' which took off quicker than Tom Cruise running from an exploding building. Next thing you know Kieron and Tom Booze has gone viral and is being featured in BBC News, The Telegraph, TV and radio. Plus, with Tom Cruise abseiling Stade de France to close out the Olympics, the timing couldn't have been better. Oh, and the answer to how to pick a good bottle of wine? Buy from independent winemakers and get wines tailored to your taste, of course. 🍷

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This empty shelf can only mean one thing: Top Wineries 2024 is coming! We've just finished reviewing thousands upon thousands of wines for our Top Wineries of Australia and New Zealand 2024 lists. Are you excited for this year's lists? Which producers will be awarded The Real Review Winery of the Year? #therealreview #topwineries #topwineriesofaustralia #topwineriesofnewzealand #winereviews #australianwine #newzealandwine

The future of wine festival customer experience is here. It doesn't matter whether you are a winery, operator, influencer, or attendee. The ability to create engaging digital experiences that support and enhance the modern wine festival experience is critical for younger, more digitally-savvy, modern wine consumers. #winefestival #winesales #winemarketing

We have a new wine video tutorial: Franschhoek Vol.2: The Wildlife and the wines TOPICS COVERED: 1. Franschhoek's wilder history 2. The wine styles of the valley 3. Franschhoek's most famous vineyards 4. The legend of winemaker Rob Armstrong 5. The effects of Oak on Wine during maturation https://lnkd.in/dEtqRPD8

Following on the heels of his recent articles on the Bullas DO, Ferran tells us, 'As exciting as the wines from the Bullas DO are, not everyone wants to be part of the denomination. There are multiple reasons behind this choice. It may be that they feel out of step with the values or vision of the DO. Or it may be something more pragmatic, such as the €3,000 entry fee, which might be affordable for the large-volume co-operatives that dominate the DO but less so for a small bodega. These small producers face another handicap, which is that it is difficult for them to find grapes because the co-operatives require that all of their members sell the grapes to the co-operative itself. Thus, vine-growers must either choose the co-operative or sell grapes to a private company; they cannot do both.' He goes on to highlight four extraordinary wineries working outside the Bullas DO which are critical to understanding the wines of north-west Murcia. Above, Jorge Piernas with his father Antonio at the Jorge Piernas winery in Mula. https://lnkd.in/gJ7BtWA5

Discover the Ease of Registering with Best Wine Auctions Where registering to bid on fine wines is simple and straightforward. In just a few easy steps, you can unlock access to our curated auctions of rare and exquisite wines from around the world. Follow along in this video to see how quick and seamless it is to get started. #bestwineauctions #registering #onlineauctions #investing #quickandeasy

Understanding the cost of production is key for wineries to ensure long-term success. By analyzing the costs involved in each step of the winemaking process, wineries can make informed decisions to improve efficiency and profitability. Read more about it here #WinerySuccess #costaccounting