Mayster’s Post

‘ULDTOPIA’, a new 20:00 film by https://genskin.dk/ – in this clip Pia Heike Johansen shares her knowledge about the properties of different types of wool. clothing made from natural wool fibers should play a key role in transforming the textile industry toward a cleaner, more sustainable future. at the forefront of this movement is the danish wool mill, Det Vilde Spinderi, crafting high-quality pieces from locally sourced wool. this short documentary showcases the untapped potential of wool as a sustainable solution, hopefully inspiring lawmakers and other influential actors within the textile industry to drive meaningful change. cast: Pia Heike Johansen, Morten Lehmann, Linda Nyvang, Nis Kongsgaard, Jo Lynge, Henriette Bo Andersen, Kasper Ledet Hansen, Langebjerggård   cinematography, art direction, production, editing: genskin creative studio supported by: Landdistriktspuljen, Det Vilde Spinderi find the full 20:00 film on our website: https://lnkd.in/gCWgDdNu

To tell the story of Earth Defender at the scale and visual impact the narrative required, Studio Birthplace teamed up with VFX partner Heckler HQ for the second time after their collaboration for Greenpeace’s Money Trees film. “This was the sort of project I wish I could work on every single day. To be doing such interesting work is already exciting, but to be doing it for a project that is addressing probably the most important issue of our time, the destruction of our natural world, felt like such an honour.” - Visual Effects Creative Director Cody Amos From recreating the destruction of a forest to crafting breathtaking scenes—like a mesmerizing battle and the poignant moment where trees fold into themselves as the earth opens up to welcome the father into the afterlife, watch this VFX breakdown by Heckler HQ and explore how these visuals came to life. Credits: Production Company: Studio Birthplace Film Directors/Writers: Jorik Dozy, Sil van der Woerd, Kynan Tegar Music Artist: Novo Amor Commissioner: Novo Amor and Believe Executive Producer: Alea Rahim Producer: Sara Kong Director of Photography: Nicholas Chin Art Director: Pawadi Jihad Casting & Community Organizer: Indai Flora Talents Father: Bet Son: Lapi Editors: Jorik Dozy & Sil van der Woerd Visual Effects: Heckler HQ Visual Effects Creative Director: Cody Amos Executive Producer: Charu Menon Head of Production: Xinhui Zheng FX Artists: Cody Amos , Ong Yong Soon, Ooi Sen Ree  Lead Compositor: Davor Zec Compositors: Azreena Ahmad, Johnson Lim  CG Artist: Mohammed Nizam  IO: Craig Woo  Grading Company: Harbor Picture Company Colourist: Alex Gregory Sound Designer:  Joe Wills BTS & Stills Photographer: Jakub Chlouba Campaign Partners: AMAN - Aliansi Masyarakat Adat Nusantara Yayasan HAkA Global Alliance of Territorial Communities If Not Us Then Who? #vfx #novoamor

‘ULDTOPIA’, a new 20:00 film by https://genskin.dk – in this clip Morten Lehmann shares his brilliant insights into the change that will come, in one way or another. clothing made from natural wool fibers should play a key role in transforming the textile industry toward a cleaner, more sustainable future. at the forefront of this movement is the danish wool mill, Det Vilde Spinderi, crafting high-quality pieces from locally sourced wool. this short documentary showcases the untapped potential of wool as a sustainable solution, hopefully inspiring lawmakers and other influential actors within the textile industry to drive meaningful change. cast: Pia Heike Johansen, Morten Lehmann, Linda Nyvang, Nis Kongsgaard, Jo Lynge, Henriette Bo Andersen, Kasper Ledet Hansen, Langebjerggård   cinematography, art direction, production, editing: genskin creative studio supported by: Landdistriktspuljen, Det Vilde Spinderi find the full 20:00 film on our website: https://lnkd.in/gCWgDdNu

We made a total of six films for Horlicks' Nurture the Curiosity campaign. Two of them feature Jehan Daruvala's story; the first, a main film that marries his story with a narrative we wanted to put forth, and the second, a testimonial film capturing his story the way he would tell it. The other four films were similar testimonials, but about young girls and boys with parents that nurtured their curiosities, be it chess, geology, diving, or playing the tabla. I enjoyed, as I always do, the film process (and working with my favourite production house always makes it even better) but what I thought was lovely was the opportunity to say something different, however slight. Advertising and through it, Indian households, push varying definitions of success and validation to the country's children. Parents push, or try to push, a child into a direction that they believe brings success. But times have changed; the things that make careers come alive, the very possibilities themselves, have changed. Skills that a person requires to thrive in a work environment have changed, and work environments have been more diverse. That was the basis of our campaign: the fact that there's most definitely a new wave in the professional world for the new generation, and that we wanted Horlicks to be at the crest of that wave. And so we focused on the emotional part of this story: that it's not simply about preparing your child for the future, but to do it in a way that is nurturing, holistic, and empowering. We had a little piece of magic to play with: the beauty that exists in childlike curiosity. We used it to paint a new picture of parenting: to guide and channel, rather than push and pull. The larger Horlicks objective was to encourage Millennial Moms to see this picture: that curiosity could, if nurtured and fuelled, turn into a passion that could eventually become a career. And wouldn't we want our kids making careers out of the things that pique their curiosity? 

Here’s a deep dive into the virtual production process for the amazing Gray Whale Gin spots we highlighted last week.

As with anything new, there are often questions about the process I use in creating AI decks or other imagery so here goes! What's my process? Here's a concise overview: Project Initiation: The process begins with a consultation to discuss project goals, creative direction, and to gather client-provided details and reference images that guide the visual style. Reference Images: Client-supplied reference images are crucial for aligning AI-generated visuals with the desired aesthetic, including color schemes, character designs, and environmental elements. We work together to create the project brief. Initial Concept Generation: Using the project brief, I generate an initial set of AI-generated concept images exploring the agreed-upon creative direction. Revision Process: Clients review the concept images and provide feedback to refine the visuals. A second set of images is generated, incorporating this feedback. Final Selection and Editing: Clients select the most effective images from the second set. I then fine-tune technical aspects like cinematography, lighting, and character details based on client feedback. Polishing and Delivery: The images then receive a final polish to ensure high-quality resolution, texture, and lighting. The finalized high-resolution images are delivered in formats optimized for the client's intended use (digital, print, etc.). Client Involvement: Clients are involved throughout, providing reference images, detailed notes, and feedback during each revision round to ensure the final images align with their vision. Final Image Formats: Final images are delivered as high-resolution files optimized for various formats to meet the project's specific requirements.

we are very happy to present ‘ULDTOPIA’, a new 20:00 film by https://genskin.dk/ clothing made from natural wool fibers should play a key role in transforming the textile industry toward a cleaner, more sustainable future. at the forefront of this movement is the danish wool mill, Det Vilde Spinderi, crafting high-quality pieces from locally sourced wool. this short documentary showcases the untapped potential of wool as a sustainable solution, hopefully inspiring lawmakers and other influential actors within the textile industry to drive meaningful change. cast: Pia Heike Johansen, Morten Lehmann, Linda Nyvang, Nis Kongsgaard, Jo Lynge, Henriette Bo Andersen, Kasper Ledet Hansen, Langebjerggård cinematography, art direction, production, editing: genskin creative studio supported by: Landdistriktspuljen, Det Vilde Spinderi find the full 20:00 film on our website: https://lnkd.in/gCWgDdNu

What’s the #1 secret to landing and keeping those high-ticket clients like Gatorade? It’s not just about making the coolest content. It’s about solving problems and creating real results. Sure, charging more might be tempting, but the real magic happens when you shift your focus. Think about this: When you invest in something, you expect results, right? Well, so does your client. Stop chasing the “cool” factor and start listening. Understand your client’s pain points and how you can alleviate them. 🧩 Your goal? To minimize their pain and inconvenience while delviering results that MATTER. If you can do that, they’ll keep coming back, again and again. Believe in yourself and your passion. Building and scaling a creative business or personal brand takes time and effort. Stay dedicated, show up, and understand that the journey to attract globally recognized clients isn’t always easy, but it’s definitely worth it. 🚀 Ready to make your dreams a reality? Focus on results, not just aesthetics, and watch your business soar. 🌟 Client: @gatoradeja @gatorade Agency: @nobox Production Company: @kyleloftusstudios Athletes: @original_ants @wayne_jumpsquad8 Production Crew: - Executive Producer: @hellokyleloftusstudios - Director: @hellokyleloftusstudios - Producer & Assitant Director: @christophergote - Director of Photography: @hellokyleloftusstudios - Camera Operator: @enmanuelzabala18 - Photographer: @hermaximo - Key Gaffer: @dp_ot - Hair & Make-up: @nataliermua - Wardrobe Stylist: @kellielynndreher - Prop Stylist: @mickeymcclain - Production Assistant: @dreamersplayground.co - Driver: Keyonn Golden #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography

"What’s the #1 secret to landing and keeping those high-ticket clients like Gatorade? It’s not just about making the coolest content. It’s about solving problems and creating real results. Sure, charging more might be tempting, but the real magic happens when you shift your focus. Think about this: When you invest in something, you expect results, right? Well, so does your client. Stop chasing the “cool” factor and start listening. Understand your client’s pain points and how you can alleviate them. 🧩 Your goal? To minimize their pain and inconvenience while delviering results that MATTER. If you can do that, they’ll keep coming back, again and again. Believe in yourself and your passion. Building and scaling a creative business or personal brand takes time and effort. Stay dedicated, show up, and understand that the journey to attract globally recognized clients isn’t always easy, but it’s definitely worth it. 🚀 Ready to make your dreams a reality? Focus on results, not just aesthetics, and watch your business soar. 🌟 Client: @gatoradeja @gatorade Agency: @nobox Production Company: @kyleloftusstudios Athletes: @original_ants @wayne_jumpsquad8 Production Crew: - Executive Producer: @hellokyleloftusstudios - Director: @hellokyleloftusstudios - Producer & Assitant Director: @christophergote - Director of Photography: @hellokyleloftusstudios - Camera Operator: @enmanuelzabala18 - Photographer: @hermaximo - Key Gaffer: @dp_ot - Hair & Make-up: @nataliermua - Wardrobe Stylist: @kellielynndreher - Prop Stylist: @mickeymcclain - Production Assistant: @dreamersplayground.co - Driver: Keyonn Golden #filmmaker #filmmaking #videographer #cinematic #cinematicvideo #cinematicreel #onset #setlife #contentcreatortips #shortfilm #cinematography