McKinney’s Post

The spotlight is back on cinema advertising! 📈🎬 Cinema ad revenues are seeing a revival driven by a slew of new releases and the anticipation of the festive season. With the industry predicting 15% growth during this period, now is the perfect time to capitalize on the power of cinema advertising. 📈🎬 Discover how this revival can impact your brand's advertising strategy by reading the full article. 🚀 https://lnkd.in/dW_6Z9D7 #KhushiAdvertising #CinemaAdvertising #IntegratedOOH #Ambientmedia #BrandAdvertising #BrandVisibility #LuxuryBranding #CinemaMarketing #AdsStrategy #BrandImpact #Afas #Advertising #Marketing #Festivals

In the latest episode of Ad Watchers, hosts Eric Unis and Annie M. Ugurlayan (she/her) discuss recent National Advertising Division cases concerning the use of rankings and reviews in advertising, identifying cases that reflect recent updates to the FTC’s Endorsement Guides. Listen in: https://lnkd.in/emhwN2pJ #AdWatchers #Advertising #AdLaw

Brands have either started to tease their ultra-expensive advertisements or released the spots in full, building anticipation for commercials that will air during what is typically the most-watched event of the year. https://trib.al/iOwpABl

John Cleese starred in numerous ads for Schweppes between 1988 and 1992, but this was the first. Created to appear exclusively on VHS tapes of A Fish Called Wanda (remember VHS?), it sparked media noise about the risks of subliminal advertising. But as a Schweppes spokesperson said, “We just wanted an ad on the video that was entertaining, or we knew viewers would fast-forward past it. Instead of skipping the ad, research showed that many consumers went back and watched it two or three more times.” Agency was Ammirati & Puris. #advertising #schweppes

We need more of this kind of thinking in advertising and marketing.

This report for LBBonline - Little Black Book is a clear steer on the current commercial production landscape, well crafted by Alex Reeves. It’s quite the crazy ride now. The fight for production is coming from all directions yet there are different sides. Craft and profit can be aligned - independent production companies have a business model and shouldn’t be penalised for running a business - and fundamentally I believe in the argument that expert skillsets, while may cost more on the budget spreadsheet, save time and money in the long run and provide longevity in the final product. As brands take control of production themselves this will see them more aligned with the process and the importance of having partners in the specialisms they lack. It’s how the agency/prodco model worked in the beginning. My hope is that the direct-to-the-maker conversations will allow for a greater understanding on the impact of creative and budget decisions. What is your experience? On another note, the increasing demands of content is spoken about in the report and production has had to ramp up to accommodate being reactive. The landscape has changed, it’s not going back. Align your workforce resource to the needs of the customer and if that isn’t an in-house possibility then strengthen in partnerships. There’s a whole world out there and many ways to embrace it, production expertise is needed more than ever as accountability and sustainability become increasingly important.

Brands have either started to tease their ultra-expensive advertisements or released the spots in full, building anticipation for commercials that will air during what is typically the most-watched event of the year. https://trib.al/X5VR4Xi

🤔 Let’s play Guess the Ad with Nicky Bullard President of MullenLowe UK and Jose Miguel Sokoloff, President of the Global Creative Council! Watch our two favourite co-hosts tackle some industry general knowledge to wrap the year. How many did you get right? 👀 #advertising #generalknowledge

Brands have either started to tease their ultra-expensive advertisements or released the spots in full, building anticipation for commercials that will air during what is typically the most-watched event of the year. https://trib.al/mgEmG8y

“In an industry constantly in flux, no shift is absolute and there is no one model – so competitors for one job can just as easily be collaborators for the next,” says mollie rosen, president of member experience at the 4A's. LBBonline - Little Black Book's Alex Reeves examines advertising production and the state of the industry in this story.