https://lnkd.in/g-nv7_Nv 💡Building an Innovative Culture Through Human-Centered Design 💡 As our design teams begin their ideation sessions this week, it’s essential to recognize how Human-centered design drives impactful solutions. What is The Human-Centered Design Approach? Human-centered design is a user-focused problem-solving methodology. This approach centers around understanding users’ needs, behaviors, and experiences. How Can This Approach Be Successful? For this approach to be successful, collaboration must be fostered. This guarantees that a comprehensive understanding of the end-user is developed. For collaboration to flourish, a team must establish a clear set of values that serve as a compass when navigating this process. This fosters an inclusive atmosphere where team members feel encouraged to share their ideas. An inclusive culture promotes various perspectives, leading to more curated and thoughtful solutions. How Does Innovation Play a Role in This Approach? Despite being distinct concepts, innovation and human-centric design are interconnected since they are both built on the foundation of human experience. Innovation is promoted by a deep understanding of human needs and experiences. The human-centered design approach fuels innovation by recognizing people’s challenges and meeting their needs. Combining these concepts offers a powerful formula for transformative growth.
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Insightful & practical Steps to an Inclusive & Integrated LIFE- Centered Design Approach
White House Presidential Innovation Fellow | Design & Innovation Strategist | Futurist | Systems Thinker | MBA & MPP
What do you mean by design? The answer involves a ladder and a European speaking tour. 🇨🇿 I had the amazing opportunity to deliver a keynote address in Prague at the Creative Bureaucracy Festival, where I dove into answering this question. 🚶🏽♀️I shared my career journey --starting as a community organizer around the world, going back to school for an MPP/MBA to learn methods to scale, followed by working in private sector innovation, and my current role as a White House Presidential Innovation Fellow building a new agency. Throughout my career, the one thing that has remained constant is ✨ centering the end-user in everything that I do ✨ Whether it’s rallying community members to be change-makers in their own community or shifting a business problem into a human problem for a Fortune 100 company. Starting with the human -- their emotions, underlying needs, and how they make decisions-- is my guiding light 🌟 This method often goes by “design.” So, I broke-down what that means. 🪜The Extended Danish Design Ladder (slightly tweaked) is an excellent tool to explain the ways design can be used, which extend far beyond making something look pretty. 1️⃣ No Design Design is invisible, product development is done by untrained designers. The user or customer has no part in decisions. 2️⃣ Design as Aesthetics After the product is developed it is given to a designer to make it look nice. 3️⃣ Design as Process This is where design is not the result, but a way of thinking. Customers are now the focus of the design process. 4️⃣ Design as Strategy Design is embedded in the leadership team to shape the overall business. 5️⃣ Design as Culture Design is a common mindset, as a way to innovate, a way to listen, and a way to lead. 6️⃣ Design as Systemic Change Design is a way of changing systems to solve complex societal problems. As an innovation consultant, I focused on steps 4️⃣ and 5️⃣, building human-centered strategies and cultures in large organizations. In government, we can create systematic change in a way the private sector could never imagine (step 6️⃣ ). But change happens one step at a time. 🚨 My call to action for creative bureaucrats 🚨 Think about where your organization sits on the design ladder. How might you, as a leader, take it one step further? It is only when we are all thinking and acting in this way that we can get to systems-level change and transformation. Thank you Matěj Chytil for the invitation to speak! 💳 The original Danish Design Ladder was created by the Danish Design Center. The extensions (I chose) can be attributed to Bryan Hoedemaeckers. I tweaked the order of the steps based on my own professional experiences.
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The Extended Danish Design ladder 🪜 sounds like an incredibly useful framework! Not only can it be applied by entrepreneurs to identify where their organisation is and create a roadmap to move upwards, it’s also a helpful tool for design-minded folks to evaluate teams they might potentially work with. Thanks for sharing this, Nina Maturu ! It would be fascinating to see your call to action as a Poll or survey. I’m curious to know where most organisations sit on this ladder, particularly segregated by industry and type of org. 🤔
White House Presidential Innovation Fellow | Design & Innovation Strategist | Futurist | Systems Thinker | MBA & MPP
What do you mean by design? The answer involves a ladder and a European speaking tour. 🇨🇿 I had the amazing opportunity to deliver a keynote address in Prague at the Creative Bureaucracy Festival, where I dove into answering this question. 🚶🏽♀️I shared my career journey --starting as a community organizer around the world, going back to school for an MPP/MBA to learn methods to scale, followed by working in private sector innovation, and my current role as a White House Presidential Innovation Fellow building a new agency. Throughout my career, the one thing that has remained constant is ✨ centering the end-user in everything that I do ✨ Whether it’s rallying community members to be change-makers in their own community or shifting a business problem into a human problem for a Fortune 100 company. Starting with the human -- their emotions, underlying needs, and how they make decisions-- is my guiding light 🌟 This method often goes by “design.” So, I broke-down what that means. 🪜The Extended Danish Design Ladder (slightly tweaked) is an excellent tool to explain the ways design can be used, which extend far beyond making something look pretty. 1️⃣ No Design Design is invisible, product development is done by untrained designers. The user or customer has no part in decisions. 2️⃣ Design as Aesthetics After the product is developed it is given to a designer to make it look nice. 3️⃣ Design as Process This is where design is not the result, but a way of thinking. Customers are now the focus of the design process. 4️⃣ Design as Strategy Design is embedded in the leadership team to shape the overall business. 5️⃣ Design as Culture Design is a common mindset, as a way to innovate, a way to listen, and a way to lead. 6️⃣ Design as Systemic Change Design is a way of changing systems to solve complex societal problems. As an innovation consultant, I focused on steps 4️⃣ and 5️⃣, building human-centered strategies and cultures in large organizations. In government, we can create systematic change in a way the private sector could never imagine (step 6️⃣ ). But change happens one step at a time. 🚨 My call to action for creative bureaucrats 🚨 Think about where your organization sits on the design ladder. How might you, as a leader, take it one step further? It is only when we are all thinking and acting in this way that we can get to systems-level change and transformation. Thank you Matěj Chytil for the invitation to speak! 💳 The original Danish Design Ladder was created by the Danish Design Center. The extensions (I chose) can be attributed to Bryan Hoedemaeckers. I tweaked the order of the steps based on my own professional experiences.
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One of the reasons so many content designers (and service designers) feel so burnt out, and yet paradoxically underused in terms of their skillset, is that through the nature of the role we are primed to design at Step 6 in organisations which are operating at Steps 1 or 2. #ContentDesign #DigitalTransformation #Design
White House Presidential Innovation Fellow | Design & Innovation Strategist | Futurist | Systems Thinker | MBA & MPP
What do you mean by design? The answer involves a ladder and a European speaking tour. 🇨🇿 I had the amazing opportunity to deliver a keynote address in Prague at the Creative Bureaucracy Festival, where I dove into answering this question. 🚶🏽♀️I shared my career journey --starting as a community organizer around the world, going back to school for an MPP/MBA to learn methods to scale, followed by working in private sector innovation, and my current role as a White House Presidential Innovation Fellow building a new agency. Throughout my career, the one thing that has remained constant is ✨ centering the end-user in everything that I do ✨ Whether it’s rallying community members to be change-makers in their own community or shifting a business problem into a human problem for a Fortune 100 company. Starting with the human -- their emotions, underlying needs, and how they make decisions-- is my guiding light 🌟 This method often goes by “design.” So, I broke-down what that means. 🪜The Extended Danish Design Ladder (slightly tweaked) is an excellent tool to explain the ways design can be used, which extend far beyond making something look pretty. 1️⃣ No Design Design is invisible, product development is done by untrained designers. The user or customer has no part in decisions. 2️⃣ Design as Aesthetics After the product is developed it is given to a designer to make it look nice. 3️⃣ Design as Process This is where design is not the result, but a way of thinking. Customers are now the focus of the design process. 4️⃣ Design as Strategy Design is embedded in the leadership team to shape the overall business. 5️⃣ Design as Culture Design is a common mindset, as a way to innovate, a way to listen, and a way to lead. 6️⃣ Design as Systemic Change Design is a way of changing systems to solve complex societal problems. As an innovation consultant, I focused on steps 4️⃣ and 5️⃣, building human-centered strategies and cultures in large organizations. In government, we can create systematic change in a way the private sector could never imagine (step 6️⃣ ). But change happens one step at a time. 🚨 My call to action for creative bureaucrats 🚨 Think about where your organization sits on the design ladder. How might you, as a leader, take it one step further? It is only when we are all thinking and acting in this way that we can get to systems-level change and transformation. Thank you Matěj Chytil for the invitation to speak! 💳 The original Danish Design Ladder was created by the Danish Design Center. The extensions (I chose) can be attributed to Bryan Hoedemaeckers. I tweaked the order of the steps based on my own professional experiences.
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Many people have asked “Okay so what’s it worth and what can you do with it.” As a Master of science in Design Driven Innovation, I focus upon creating innovative solutions to complex societal challenges (wicked problems) through “research through design” or in other words a design-centric approach. In order to do these key aspects that play a role are: Problem-Solving: Tackling diverse challenges from multifaceted issues within companies that affect strategic decision-making, to modern societal challenges such as sustainability, healthcare, and social equity. I aim to develop sustainable, feasible and realizable, creative and practical solutions. Interdisciplinary Collaboration: Collaborating with professionals from diverse fields, including engineering, business, and social sciences, I aim to ensure a Inter/multi-disciplinary, holistic approach to problem-solving. Human-Centered Design: By prioritizing the needs and experiences of stakeholders, from directors to the people on the street, I aim to ensure that the solutions are user-friendly and impactful. Innovation and Creativity: By fostering an environment that encourages experimentation and out-of-the-box thinking, I stimulate and facilitate creative teams to generate novel ideas and interventions. Practical Application: By engaging in real-world projects and applying my skills to address current and pressing issues, I want to have a tangible impact upon the world in which we live. But how do I achieve these goals. Well by focusing upon the following activities and key responsibilities: · Identifying Opportunities: I explore and identify areas where design can create significant value. This often means addressing unmet needs or improving existing solutions. · User-Centered Research: I conduct extensive research to understand the needs, behaviors, and experiences of users and stakeholders. This often involves interviews, observations, and using other qualitative methods. · Ideation and Concept Development: I generate innovative ideas and concepts through brainstorming sessions, workshops, and collaborative efforts with multidisciplinary teams. · Prototyping and Testing: I create prototypes of their ideas, which can range from simple sketches to detailed models. These prototypes are then tested with users and stakeholders in order to gather feedback and refine concepts. · Collaboration: I work closely with engineers, marketers, and other stakeholders to ensure that the design solutions are feasible, marketable, and are at least aligned with, if not improving, the overall strategy of an organization. · Implementation: I oversee the implementation of design solutions, ensuring that the final product or service meets the intended design goals and user needs. · Continuous Improvement: I continuously seek ways to improve products, services, and processes, by staying updated with the latest trends and technologies in design and innovation.
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Design thinking has been banging on about Human-Centredness for a while now, but is it all its cracked up to be? Advantages: 1. Empathy: Human-centered approaches prioritise understanding and relating to people's needs, emotions, and experiences. 2. Inclusivity: Human-centered design and thinking aim to include diverse perspectives, fostering a sense of belonging and community. 3. Creativity: Human-centered approaches encourage innovative solutions that cater to human needs and desires. 4. Ethics: Human-centeredness emphasises respect, dignity, and well-being, aligning with ethical principles. 5. User experience: Human-centered design focuses on creating intuitive, user-friendly, and enjoyable experiences. Disadvantages: 1. Anthropocentrism: Human-centeredness can lead to an over emphasis on human needs, potentially neglecting environmental and non-human considerations. 2. Short-term focus: Human-centered approaches might prioritise short-term human benefits over long-term sustainability and consequences. 3. Individualism: Human-centeredness can reinforce individualistic perspectives, potentially overlooking collective and systemic issues. 4. Cultural bias: Human-centered design and thinking may be influenced by cultural biases, leading to solutions that don't account for diverse global perspectives. 5. Overemphasis on emotions: Human-centered approaches can prioritise emotions over rational considerations, potentially leading to biased decision-making. By recognising both the advantages and disadvantages, we can strive for a balanced and inclusive approach that considers multiple perspectives and promotes a more holistic understanding of human-centeredness.
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Contrary to popular belief, design systems aren't reserved solely for large corporations. While larger organizations may see more immediate benefits, smaller organizations can also reap the rewards of a design system. Even a scaled-down version can still provide a cohesive user experience, streamline the design process, improve consistency, and enhance collaboration among team members. Head to the link in the comments to learn more!
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4 ways to develop connected thinking during the design process: 1. Start connecting EARLY, don't wait until you've designed everything as much as possible yourself, it will create more work to make changes. 2. Your design is going to be MADE, from a variety of materials and systems that need to work together as a whole. It will also be used and have an IMPACT on people and the environment. You do not know everything about everything, so be humble and let other experts have a say in the design process. Take a TRANSDISCIPLINARY approach. 3. Establish your VALUES from the start - what social or ecological impact are you trying to achieve? Ensure you collaborate with those who share your values 4. SHARE your concepts. Collaborators can't approach you if they don't know about your project. This is a tough one for design firms. Many company policies make this impossible. However, there are ways around this - use of related images, words, and key principles to describe your project. Once you build trust with someone, you then decide if you want to share more information privately. But the trust building is the first step that has to start somewhere! I created Make Me With to help designers use this process, create a holistic impact led ecosystem, develop collaborative and transdisciplinary design thinking, create new opportunities accross the supply chain, and make supply chain connections that go beyond the product, or service, to the process. Starting with the built environment, and aiming beyond. Striving towards a regenerative future. The best way to start is to join the Make Me With ecosystem here https://lnkd.in/dN_D2cMm, so that we know you're interested! Let's connect, to create and regenerate! 🙂
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𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 ⚖️ 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗮𝘀 𝗮 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗮𝗻𝗱 𝗹𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗲𝗮𝗺 𝗱𝗼 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼 𝗯𝗲𝘀𝘁 𝗰𝗮𝗻 𝗯𝗲 𝘁𝗿𝗶𝗰𝗸𝘆. But when it’s done right, it leads to truly innovative, market-ready products 🚀. In my experience, it comes down to three key things: 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 📝: Setting clear goals from the start keeps everyone on track. 𝗧𝗿𝘂𝘀𝘁 🤝: Trusting the design team’s expertise allows for creative solutions. 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 💬: Open, honest communication helps bring your vision to life. 𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘀𝘁𝗿𝗶𝗸𝗲 𝘁𝗵𝗶𝘀 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀? 𝗜’𝗱 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗵𝗲𝗮𝗿 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀! 👇
𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗮𝗻𝗱 𝗗𝗲𝘀𝗶𝗴𝗻 𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆: 𝗔𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗛𝗮𝗿𝗺𝗼𝗻𝘆 🎯 In industrial design, finding the right balance between stakeholder input and design integrity is key 🔑. You want your feedback heard, but how can you do that without limiting creativity? At ONMOTIO, we’ve mastered the art of blending client needs with innovative design. Here’s how we achieve the perfect harmony 🎶: 𝗦𝗲𝘁 𝗰𝗹𝗲𝗮𝗿 𝗴𝗼𝗮𝗹𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁 📝: Defining objectives early keeps the design team aligned with your business needs and ensures feedback stays focused. 𝗧𝗿𝘂𝘀𝘁 𝘁𝗵𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗲𝗮𝗺’𝘀 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 💡: While your input is valuable, trusting the designers allows them to find creative solutions that meet your goals while preserving the integrity of the design. 𝗘𝗻𝗰𝗼𝘂𝗿𝗮𝗴𝗲 𝗼𝗽𝗲𝗻, 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 🤝: Clear, actionable feedback helps drive the design forward. Collaborating effectively ensures both your vision and the designer’s expertise come together seamlessly. 𝗕𝗲 𝗼𝗽𝗲𝗻 𝘁𝗼 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 🚀: Sometimes new ideas feel uncomfortable, but embracing them can lead to standout designs that set your product apart in the market. 𝗠𝗮𝗻𝗮𝗴𝗲 𝘀𝗰𝗼𝗽𝗲 𝗰𝗮𝗿𝗲𝗳𝘂𝗹𝗹𝘆 ⏳: Staying aligned with original goals helps avoid scope creep, ensuring the design remains focused and the project stays on schedule. At ONMOTIO, we excel at blending your vision with cutting-edge design. Ready to create something remarkable? 𝗟𝗲𝘁’𝘀 𝗳𝗶𝗻𝗱 𝘁𝗵𝗮𝘁 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝗯𝗮𝗹𝗮𝗻𝗰𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 🤝✨.
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Design isn’t just about having amazing ideas—it’s about making those ideas work for the people who use them and the company that creates them. One of the most exciting parts of design is crafting a clear map that takes a product idea from concept to impact. That means asking the right questions: What does the company need? What do the users need? Why are we building this? It’s not enough to focus on the what. Strategy is about aligning the why with a realistic plan to get there. This involves organizing ideas into actionable steps, setting priorities, and staying flexible as things evolve. A strong strategy ensures that everyone—from the designers to the stakeholders—has a shared vision and knows where we’re headed. It’s where creativity meets structure, and that’s where the magic happens. And that’s what I love most —solving problems through strategy. It’s not just about the ideas; it’s about turning them into something real, impactful, and meaningful. Strategy is where innovation meets clarity!
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Design isn't just about the 'what'—it's about the 'why' and the 'what else' too. When you're designing a system—whether it's a distributed system, a machine learning model, a user experience, a process or whatever it may be—it’s crucial to explain not only what choices you made, but why you made them. Equally important is outlining the alternatives you considered, why you rejected them, and how you arrived at your final decision. This approach demonstrates a deep understanding of the problem space and provides confidence that the design is well thought out. Relying solely on past experience can be limiting. While experience is valuable, every problem has its nuances, and what worked before might not be the best solution now. Technology evolves, constraints change, and new challenges emerge. It's essential to critically evaluate whether previous solutions are still applicable or if they need to be adapted. If you're unsure, it's vital to seek out the necessary knowledge—whether by consulting with others, reading, or taking courses—to ensure your design is solid. Lastly, the best way to communicate your design decisions is by writing them down. Clear and thoughtful documentation not only helps you share your design with others but also invites feedback that can lead to improvements. Writing things down allows for effective collaboration, enabling others to understand the process you went through and contributing to a better overall outcome. In the end, thorough design is about more than just making decisions—it's about making informed decisions and ensuring others can follow your thought process.
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