MCP Insight’s Post

We're already seeing examples of misleading ads leveraging Black Friday to sell services without a genuine offer. Inevitably this results in cancelled subscriptions before brands have recouped customer acquisition costs and more customer complaints. Get in touch if you'd like to discuss ways to limit the impact of this behaviour on your business.

🚨 Black Friday is around the corner, and so are the risks of misleading advertising in the mVAS & DCB space! 🚨 With Black Friday excitement building, some rogue players are already attempting to exploit the hype – using tactics like false claims, pressure selling techniques and prohibited terms to cash in on this event. These practices don’t just harm consumers; they damage trust in the Direct Carrier Billing ecosystem, risking complaints, regulatory scrutiny, and even fines. 📈 But there’s good news! By taking a proactive approach, you can protect their brand, safeguard customers, and capture Black Friday’s revenue opportunities. Our latest article discusses: • The most common deceptive advertising tactics to watch out for • How misleading promotions can impact your DCB business • Ways to build a safe and sustainable environment for growth Read the article to stay ahead this Black Friday and protect your business: https://lnkd.in/eaM7AMcx #BlackFriday #MobilePayments #mVAS #CarrierBilling

Who has already snagged a Black Friday deal, even though it’s technically not until tomorrow? (🙋🏻♀️) Every year, Black Friday promotions seem to start earlier and get more creative. 🛍️🛒 As retailers roll out enticing offers to attract shoppers, it’s crucial to remember that these promotions must comply with a range of legal requirements. Last year, we put together an article summarizing some of these rules. Check it out below! And on another note, happy thanksgiving to our friends celebrating south of the border! 🇺🇸🦃 Gowling WLG Melissa Tehrani #BlackFriday #BlackFridayDeals #HolidayShopping #LegalCompliance #AdvertisingLaw https://lnkd.in/ecGs-rju

🧪 17 Days Until Black Friday! Fine-tune your campaigns with A/B testing now. 👓 Today’s Tip: Experiment with different ad creatives, messaging, and offers to find what resonates best. Testing before the Black Friday rush means you’ll go in with a winning formula, confident that your ads will capture attention and drive results.

After creating 12K+ ads and spending €15M+, here's what you still have time to fix: Black Friday isn't an acquisition season. It's a retention play. Why your creative doesn't matter as much: - CPMs double - Attention spans drop - Everyone's hammered with ads - Limited time to test What to focus on now: 1/ Run a VIP pre-sale next week (Email > Paid ads during BF) 2/ Focus on value-adds over discounts (Free products > % off) 3/ Don't adjust budgets before 2-3PM (Once you decrease, you can't scale back up) If you're not doing €300/day ad spend yet, skip Black Friday entirely. _ _ _ _ ♻️ Save this for your last-minute BF plan 🔔 Follow for more performance insights

🛍 The countdown has begun: Black Friday, Christmas, Sales – it’s that time of year when advertising budgets skyrocket! 💸  But here’s the thing: digital advertising is saturated, and each impression costs more, with acquisition costs during this period spiking by +25% on Google and social networks compared to the rest of the year. 😓 The result for brands? Less impact and higher expenses. The loss of digital campaign effectiveness isn’t limited to this peak season. In 2023, we already saw a 5.5% drop in conversion rates. And rising costs are only speeding things up… 🤯 Traditional advertising is reaching its limits, as audiences become increasingly resistant to and disengaged from sponsored messages. It's time to change the game. 🚀 🤗 To focus on authenticity and the power of recommendations. Frak Labs, word-of-mouth acquisition solution, cuts acquisition costs by up to 8 times. Because a satisfied customer recommending your product is worth far more than any ad. What if your community was your best acquisition channel? 😉 #authenticity #wordofmouth #CAC #advocacy #loyalty

Not long now. Of course, we've been planning for our clients since July. There are lots of things you can try with your ads to stand out: - Alternate Black Friday themed Ad headlines - Shopping promotions (you can set these up in Google Merchant Centre) - Discount code pages What are you doing to stay ahead of your competition?

As Black Friday approaches, businesses ramp up their advertising efforts, and with this surge in activity, certain challenges tend to come up across the board. Here’s a quick overview of the key issues you should be aware of during this critical period, based on recent trends and observations: 1. Ad Review Delays The volume of ads being submitted globally during this period causes significant slowdowns in Meta's ad review process. Current approval times are stretching to 2–3 days, so schedule your campaigns well in advance to ensure they go live as planned. 2. Attribution Window Changes Earlier this year, Meta introduced a 7-day engaged view. It is now being included as a default attribution window for all new offsite conversion campaigns. 3. Ad Specifications Update The recommended ad ratio has been adjusted for vertical in-feed single image ads to 4:5. This affects how your creatives will display, so adjust your designs accordingly. 4. Reporting Discrepancies With these changes, you might notice differences in your data. Regularly review your reports and settings to stay on top of any unexpected shifts. Black Friday is one of the most critical times of the year for businesses. Staying informed and proactive can help you avoid disruptions and ensure your campaigns perform at their best. If you encounter any of these issues, act quickly to mitigate their impact—and remember, preparation is key. Make sure everything is set up correctly and in advance to avoid last-minute hiccups.

If I were running Black Friday ads online, I’d definitely rely on server-side tracking. Here’s my two cents on making the most out of your Black Friday digital ad campaigns → Black Friday is one of the most competitive times for digital advertising.  Some businesses even ramp up their ad budgets by 10x or more in November. Ad platform algorithms—whether it’s Facebook, Google Ads, or TikTok—are built to adjust during these high-traffic periods. 💡 But here’s the thing—*they prefer server-side signals* during Black Friday, since browser pixel data tends to be unreliable with all that heavy traffic. I’d recommend switching to server-side tracking for key events like Purchase and Add-to-Cart. ‼️ Word on the street is that ad platforms give server-side events 3x more weight during these busy times, so you should too. #blackfridaymarketing #marketingstrategy #businessgrowth #blackfriday #blackFridayiscoming #entrepreneurship

The best way to achieve record sales over Black Friday is to promote your deals to a large online audience.