MCP Insight’s Post

Incremental return on ad spend (iROAS) is a fundamental starting point for true retail media measurement 🏁 You can enhance the value of iROAS with a comprehensive approach. Find out more: https://okt.to/8q3b0E

We’re delighted to announce that we have been awarded the IAB Gold Standard under the Buy Side Support category once again! Building on our previous accreditations, this year we have implemented the Buyers.json and DemandChainObject standards in our bidstream. These two new buy-side transparency standards have been introduced by the IAB to address ongoing challenges around malvertising and illegal advertising, providing greater transparency on how these ads are published. Learn more about what that means for brands: https://bit.ly/IABGold2024 #digitalmarketing #advertisingandmarketing #programmatic

Today, IAB Europe has released its 18th annual AdEx Benchmark report and it seems that the digital advertising industry is in rude health. Despite challenging broader macroeconomic headwinds and an ongoing cost-of-living crisis, the headline that the European Digital Advertising Market Grew by 11% to a Market Value of €96.9bn demonstrates advertising’s ongoing resilience. Digging further into the numbers, it is clear that innovative new formats are driving this ongoing growth. CTV grew by 23.5% in 2023, to outperform non-social video, with growth particularly pronounced in Spain, Italy, the UK, Germany, and France. Audio also revealed itself to be one of the fastest-growing formats again this year, experiencing an increase of 23.1%. New audio data within the AdEx Benchmark this year indicates that podcasts were integral to driving total digital audio spend, growing by 32.5%. The full report, covering 29 European markets, provides a comprehensive and authoritative view on the current market. Although inflation has inevitably played a part in this year’s figures, as the industry heads off to Cannes next week, there is every reason for optimism. You can read more on the IAB Europe AdEx Report, download the press release or infographic, by visiting their website: https://lnkd.in/ek3R3dSP #IABEurope #DigitalAdvertising #AdEx #AdSpend #TooManyDreams

MENA's Digital Advertising Hits $6.25B in 2023! Explore the insights from IAB MENA's latest report, revealing video dominating at 50% and search growing by over 18%. 📈💼 read more: https://lnkd.in/dcg3Fkax Michel Malkoun | Christos Solomi #Digital #MENA #Advertising #Economy #Adtechtoday

Incremental return on ad spend (iROAS) is a fundamental starting point for true retail media measurement 🏁 You can enhance the value of iROAS with a comprehensive approach. Find out more: https://okt.to/qLik0b Skai

As the new IAB Video Specification will be implemented soon, publishers have many questions about how to understand the specifications clearly. We have compiled the top 5 publishers' questions about the new IAB Video Ad Specification with answers to help publishers better understand these rules. Read more below: https://lnkd.in/dpPHq_wR #video #advertising #iab

Despite the economic and political challenges of 2023, TNCG has stood out by winning several key Lebanese accounts, adhering to international standards. “However, it's crucial to note that the business environment hasn't fully normalized. Numerous political and trade obstacles remain, posing challenges to a complete market recovery. Like many agencies, we are striving to retain Lebanese talent within the market, but the road to 'business as usual' is still fraught with challenges that need to be navigated carefully,” states Roger Sahyoun, CEO The Network Communication Group who elaborates on the state of the ad business in Lebanon and the way forward for the group. AGA ADK Advertising & Marketing #adagency #advertising #Lebanon #adland #marketanalysis #arabad https://lnkd.in/dC5_UuYw

Meet us at the African Digital Summit 2024 already next week in Casablanca! Visit us at our Mediam Group by Aleph booth to learn more about: - Effective Google Ads strategies - Digital marketing trends - Latest tools and technologies #GoogleAds #DigitalMarketing #Morocco

Here is our creative rendition for the second part of Indian advertising as the overarching theme. In this one, we bring you further insights into digital spending by verticals and how challenger platforms are gaining traction. We love getting to life the research reports that we study.  To revisit the first part, click here- https://lnkd.in/gVnS_K5U Part- 2/3 #advertisingandmarketing #digitaladvertising  #challengerplatforms #shishamdigital

more power to the team