Media For All [MEFA]’s Post

#RURamadanReady? Malaysian retail scene goes lit during the holy month of Ramadan, with sales skyrocketing up to 103%. From apparels and accessories to F&B, transport, health, and beauty products, let us help you vibe authentically with your audience and level up your Ramadan campaigns with our influencers and get #RamadanReady.

THE ATTENTION ECONOMY; “You are advertising to a moving parade, not a standing army”, is what have this year learnt. The grueling race for a lion’s share of attention making individual eye-balls the most pricey of all items existent. The previous generation had the Marketers solidify their place as the designate influencers on what one must or should consume and purchase thereof, but this has since shifted with the new crop of young-bloods leveraging the attention currency doing the wildest of things. Adapting to the current and flow of interests is on a daily the assignment on which one if must sell has to undertake. This is the home to an entrepreneur’s reality where the phrase “attention-hungry” nolonger denotes a negative meaning but defines us all. www.mamafua.ke #mamafuaapp #innovativemarketing #theattentioncurrency #thenewgenerationmarketer #purposefulinnovation #attentioneconomykenya Anton Gaylard

The Power of Influencing Business The starbrands awards happened last week and @Mbote Njogu was awarded as the fastest glowing influencer 2024. I visited his pages and realised he is a mix of many brands that benefit from his ability to reach the low and average audiences who resonate with his #Creations The bed promotion was hilarious🤣🤣 and it is believed that the CEO of the furniture business was the nagging child who cannot sleep 😴😴 or cooperate hence a new bed must be ordered asap😅😅. Earlier, CEOs took the front seat in business promotions but not to the extreme that we're witnessing today through influencers. In Fact, many small business owners have cut the marketing budget to Zero and have now become the influencers of their businesses through #personal_branding and #Content_creation. Do you think influencers will disrupt the #marketing and #advertising landscape to deny #creative_agencies,#Modelling and #production houses businesses? Indeed the cheese 🧀 has moved.

#Celebrity Endorsement - Influential Figures Promoting Products. Celebrity endorsement has become a powerful marketing strategy in the world of online advertising. Influential figures are often used to promote products and services, leveraging their large following and credibility to increase brand visibility and sales. By partnering with celebrities, companies can reach a wider audience and create a strong emotional connection with consumers. Studies have shown that consumers are more likely to trust and purchase products that are endorsed by their favorite celebrities. For example, a survey conducted by Nielsen found that 84% of respondents trust recommendations from influencers as much as recommendations from friends and family. This highlights the impact that influential figures can have on consumer behavior and purchasing decisions. Overall, celebrity endorsement is a valuable tool for businesses looking to stand out in the competitive online advertising landscape. check it out here: https://buff.ly/321YYxG #OnlineAdvertising #FrizeMedia 

#Celebrity Endorsement - Influential Figures Promoting Products. Celebrity endorsement has become a powerful marketing strategy in the world of online advertising. Influential figures are often used to promote products and services, leveraging their large following and credibility to increase brand visibility and sales. By partnering with celebrities, companies can reach a wider audience and create a strong emotional connection with consumers. Studies have shown that consumers are more likely to trust and purchase products that are endorsed by their favorite celebrities. For example, a survey conducted by Nielsen found that 84% of respondents trust recommendations from influencers as much as recommendations from friends and family. This highlights the impact that influential figures can have on consumer behavior and purchasing decisions. Overall, celebrity endorsement is a valuable tool for businesses looking to stand out in the competitive online advertising landscape. check it out here: https://buff.ly/321YYxG #OnlineAdvertising #FrizeMedia 

The Successful #influencer_partnerships in #Saudi_Arabia often involve local social media stars who resonate with the audience. For example: - **Beauty and Fashion**: Influencers like Model Roz collaborating with international brands like L'Oréal have seen great success. - **Tech and Gaming**: Tech brands often partner with Saudi gamers on YouTube for product launches. - **Food and Beverage**: Local culinary influencers team up with restaurants or cafes to promote new menu items. These partnerships work well because they blend global products with local tastes and preferences. #BinMasfar

Stay ahead of the curve with these creator and influencer trends that brand marketers need to know about! 📈 🤝 Fenty Beauty's partnership with the Olympics highlights the power of celebrity endorsements. 📸 Addison Rae's photoshoot with SSENSE showcases the influence of social media stars on luxury brands. 🤖 Backlash against AIgenerated content reminds us of the importance of authenticity and transparency. Dive into the world of influencer and creator marketing with these key trends: 📈 📱 TikTok's dominance as a platform for reaching and engaging with audiences. 🛍️ The rise of shoppable content, making it easier for consumers to make purchases directly from creators. 📣 The emergence of microinfluencers and their ability to connect with specific niches. Empower your brand with the latest creator and influencer trends: 📈 📊 Datadriven insights to track and measure campaign success. 🤝 Longterm partnerships that foster authenticity and trust. ⚖️ Ethical considerations to ensure responsible and transparent influencer marketing practices. #CreatorCollaboration #InfluencerPartnerships #EthicalMarketing

𝘈𝘴𝘪𝘢 𝘗𝘢𝘤𝘪𝘧𝘪𝘤 #𝘮𝘦𝘯𝘴_𝘨𝘳𝘰𝘰𝘮𝘪𝘯𝘨_𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴_𝘮𝘢𝘳𝘬𝘦𝘵 𝘪𝘴 𝘨𝘢𝘪𝘯𝘪𝘯𝘨 𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘢𝘸𝘢𝘳𝘦𝘯𝘦𝘴𝘴 𝘢𝘣𝘰𝘶𝘵 𝘢𝘱𝘱𝘦𝘢𝘳𝘢𝘯𝘤𝘦 𝘢𝘯𝘥 #𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭_𝘩𝘺𝘨𝘪𝘦𝘯𝘦, 𝘢𝘯𝘥 𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘱𝘰𝘱𝘶𝘭𝘢𝘳𝘪𝘵𝘺 𝘢𝘯𝘥 𝘤𝘰𝘯𝘷𝘦𝘯𝘪𝘦𝘯𝘤𝘦 𝘰𝘧 𝘰𝘯𝘭𝘪𝘯𝘦 𝘴𝘩𝘰𝘱𝘱𝘪𝘯𝘨... 📜 As per the recent #market_research_report, the size of the "𝘔𝘦𝘯’𝘴 𝘎𝘳𝘰𝘰𝘮𝘪𝘯𝘨 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘔𝘢𝘳𝘬𝘦𝘵 𝘪𝘯 𝘈𝘴𝘪𝘢 𝘗𝘢𝘤𝘪𝘧𝘪𝘤" is projected to grow at a 💹CAGR of 7.38%, reaching a value of 💲USD 56.6 billion by 2029. 📊 Major growth factors for the Asia Pacific men’s grooming products market include the rising use of social media and the influence of celebrities and influencers on current #grooming_trends and products. 🌐𝐑𝐞𝐪𝐮𝐞𝐬𝐭 𝐅𝐨𝐫 𝐏𝐝𝐟 𝐒𝐚𝐦𝐩𝐥𝐞 𝐂𝐨𝐩𝐲 ➖ https://lnkd.in/gCHDNM-J #BlueWeave #marktresearch #consulting #personalcare #groomingproducts #mensgrooming #marketsize #marketshare

𝗜𝗻𝗱𝗶𝗮'𝘀 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗦𝗲𝘁 𝘁𝗼 𝗛𝗶𝘁 ₹𝟯,𝟯𝟳𝟱 𝗖𝗿𝗼𝗿𝗲 𝗯𝘆 𝟮𝟬𝟮𝟲 𝗮𝘀 𝗕𝗿𝗮𝗻𝗱𝘀 𝗥𝗮𝗺𝗽 𝗨𝗽 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Hindustan Unilever, Dabur, and Godrej Consumer Products are intensifying their influencer marketing efforts to boost customer engagement and brand loyalty. As short-form content on platforms like Instagram and YouTube surges, these companies are increasingly collaborating with influencers at all levels. A recent EY report forecasts India's influencer marketing industry will grow to ₹3,375 crore by 2026, driven by social media's growing role in consumer purchasing decisions. #finance #news #InfluencerMarketing #BrandEngagement #DigitalStrategy Source:- https://lnkd.in/dGDGTa6M