Media Marketing Delhaize’s Post

Edeka is launching a national retail media network, marking a significant step in the retail industry’s digital transformation. This new platform aims to offer brands enhanced advertising opportunities across Edeka’s extensive network of stores. Retail media networks are becoming increasingly important, allowing retailers to leverage customer data to create more personalized and targeted ad campaigns. Edeka’s move strengthens its position in the competitive retail landscape by tapping into the growing demand for digital advertising solutions. As the retail media space evolves, Edeka’s initiative highlights the potential for increased revenue and more engaging shopping experiences through digital advertising. For more details, read the full article ⬇️

I love that the industry is now finding solutions to link advertising to in store product engagement and intent pre-purchase. Kudos to Zitcha to inking the partnership with Venvee. I wish the use of retail media in Asia is more advance and goes beyond the stand marketing metrics. It’s quite sad that the best that we can do here is Asia are still using brand lift study and attention measurement study to qualify the success of our claims. When will a technology like this be able to make its way to Asia? #retailmedia #purchaseintent

“For retailers and other consumer brands, reaching the wrong people with targeted advertising can be just as bad as reaching the right people with the wrong message. The consequences range from alienating potential prospects to losing customers and damaging brand reputation.” Acxiom’s Senior Director of Industry Solutions and Strategy, Raja’ Kassissieh, and Vice President Client Services, Bill McGowan, shed light on very real instances where consumer brands across retail failed to identify their customers and what brands can do to get it right:

“For retailers and other consumer brands, reaching the wrong people with targeted advertising can be just as bad as reaching the right people with the wrong message. The consequences range from alienating potential prospects to losing customers and damaging brand reputation.” Acxiom’s Senior Director of Industry Solutions and Strategy, Raja’ Kassissieh, and Vice President Client Services, Bill McGowan, shed light on very real instances where consumer brands across retail failed to identify their customers and what brands can do to get it right:

The groundbreaking growth of retail media. Key takeaways from our feature article: 📈 Retail media is booming, outpacing traditional ad channels in growth. 🔍 Data-driven marketing is transforming ad effectiveness with targeted campaigns. 🛒 Shoprite’s shift to digital, with Sixty60 & Xtra Savings, is a game-changer. 📊 Harnessing customer data boosts ad precision and revenue. ❌ Pick n Pay’s struggles show the risks of not adapting to digital trends. 🌍 SA’s informal market, worth R164bn annually, is a huge growth opportunity. 🤖 AI-driven ads are the future, promising enhanced personalization and engagement. 💡 Investing in data platforms & media networks is key for sustainable growth. Nilesh Hansjee, Nahana Communications Group, GroupM, Garreth van Vuuren 🏴 RAPT Creative Agency, ShopriteX, Rainmaker Media, Tanja De Korte, Charles Lee Mathews (they/them) #retail #retailmedia

Ready to turn up the heat on your advertising campaigns? #PurchaseBasedTargeting is your secret ingredient. Check out our complete guide to learn how to drive sales and extend reach with #PBT. Let’s get cooking!🔥 https://hubs.li/Q02FzWHQ0 #advertising #AudienceTargeting

Retail Media Networks are transforming how brands connect with consumers, and campaigns like Ben & Jerry's show just how powerful this shift is. This case study on Unilever's campaign highlights the impact of personalised, data-driven advertising! 🍦 https://lnkd.in/eky3x7Mw #RMN #retailmedia #adtech #advertising #recruitment

“For retailers and other consumer brands, reaching the wrong people with targeted advertising can be just as bad as reaching the right people with the wrong message. The consequences range from alienating potential prospects to losing customers and damaging brand reputation.” Acxiom’s Senior Director of Industry Solutions and Strategy, Raja’ Kassissieh, and Vice President Client Services, Bill McGowan, shed light on very real instances where consumer brands across retail failed to identify their customers and what brands can do to get it right:

Strategic partnerships are crucial for businesses looking to thrive in the era of walled compounds. 🏟️Learn how collaborations between platforms and retailers, enable better-targeted ads and a more comprehensive view of consumer behavior. 🛍️ https://accntu.re/4efCYPv #retailads #retailmedia #platforms #digital #advertising #campaigns

Zimmerman Advertising Accelerates Retail Marketing with AI-Powered Innovations https://lnkd.in/dKhzKMwx #artificialintelligence #datainsights #digitaladvertising #MarketingMixModeling #martech360 #mediaplanning #news #ZimmermanAdvertising