Media Marketing Delhaize’s Post

Your brand can’t be everywhere at once, but it doesn’t have to be. What matters is being exactly where your customer needs you, offering help when it counts most. It’s not just about choosing the right channels to be present in, but about creating a seamless experience that integrates them all into one powerful, cohesive brand story. In today’s phygital landscape, two essential channels emerge: retail and e-commerce. Both are incontournable for building meaningful customer relationships. In their book "Redefining Retail," marketing visionaries Philip Kotler and Giuseppe Stigliano remind us: "Retail is no longer just about selling products; it’s about creating value through meaningful experiences." This is a call to action for brands to seamlessly blend their online and offline strategies to stay relevant and impactful. 🛍️ Physical retail activations are the bridge between your brand and your customer, transforming each visit into a moment that strengthens loyalty and builds emotional connections. 🎯 With tailored activations that engage all five senses, you create memorable experiences that extend far beyond the store, deepening your brand’s reach and impact. 📸 Today’s consumers love to share unique moments on social media. Retail activations generate those shareable experiences, boosting organic marketing and elevating your brand’s visibility. 📈 By giving customers something truly unique to carry with them—an experience, a memory—you’re not just selling products, you’re creating brand ambassadors who will spread your message far and wide. 💥 As Kotler and Stigliano emphasize, "The best retail experiences don’t just sell products—they inspire and build lasting relationships." So whatever your strategy for 2025, don’t underestimate the power of retail activation. Let your in-store experiences tell the story of your brand and leave a lasting mark. ✨ #marketing #2025trends #brandactivation #marketshow #wemakeithappy #since2003

A mix of brand, shopper and trade marketing is essential to an end-to-end sell-in and sell-through #retailmarketingstrategy. One cannot exist without the other, which is why we offer a comprehensive range of services that meet the full spectrum of needs inherent to an in-house marketing team. ⭐ #tradeactivation Promoting brand and products within the retail channel. Driving sales in, increasing product visibility, and strengthening relationships with retailers. ⭐ #campaignactivation Creating engaging content and experiences that connect consumers with a brand. Raising brand awareness and generating interest, affinity, and loyalty. ⭐ #shopperactivation Understanding and influencing consumer behaviour at the shelf edge. Engaging shoppers at point of purchase and driving sales out.

Did you know 73% of consumers use multiple channels when researching a purchase? The best marketers are aware of this consumer tendency and make sure to take advantage of it when building their marketing strategy, because the payoff is real. Here are 6 Reasons Why Your Business Needs Multichannel Marketing: https://hubs.ly/Q02xQtsJ0

Unlocking success in retail media hinges on understanding brand lift. "By focusing on brand perception and consumer intent, brands can go beyond sales numbers to truly understand the impact of their marketing efforts." Says Rogier Lammers, Business Development Manager EMEA in this insightful piece in Modern Retail. 💬 From capturing “in-flight performance” to providing a “clear justification for their ad budgets,” Rogier highlights how brand lift helps brands stand out and connect media efforts with top-level business goals. Want to read Rogier's full thoughts? Click below: 👇 https://lnkd.in/gi2QEs6R #RetailMedia #AdTech #BrandMetrics #Marketing #BrandLift #PurchaseIntent #AdSpend #BrandLiftMeasurement

Hot Take: Traditional #Marketing is Dead. Do You Agree? Hold up! Is traditional marketing truly six feet under? Newspapers, billboards, radio ads – are they relics of a bygone era? Not so fast. While the landscape has undeniably shifted, these channels can still be powerful tools. The key? #Integration! Today's marketing is all about a seamless omnichannel experience. Traditional channels, when used strategically alongside digital marketing, can amplify your message and reach a wider audience. So, is traditional marketing dead? Not quite. It's simply #evolving, just like the savvy B2B marketers wielding it. What are your thoughts?

How Smart Design will Shape the Future of Retail Media Networks

Don’t let winter pass by without leveraging these unique opportunities! Create memorable experiences for your audience and watch your brand heat up this season! Read more below to discover how brands have successfully done this in the past and how you can make the most of this upcoming winter: https://loom.ly/eoysV2E Read time (3-4 minutes) https://loom.ly/eoysV2E #btlmarketing #belowtheline #experientialmarketing #brandactivation #shoppermarketing #consumerconnection #promotionalmarketing #retailmarketing #trademarketing #tradeway #omnichannelmarketing

Christina Thelin, Chief Marketing Officer of CarParts.com, will present "Building Emotional Connections in a Data-Driven Retail Environment" at the Global Retail Conference 2025. Scheduled for January 28 at 3:00 pm US ET, this session will explore the intersection of data-driven insights and emotional engagement in creating meaningful customer experiences. Under Thelin’s leadership, CarParts.com has successfully balanced data analytics with a customer-first approach, driving growth through enhanced consumer engagement and brand recognition. Her approach focuses on leveraging actionable data to craft campaigns that not only increase market presence but also foster authentic relationships with both current and future customers. This session will delve into strategies for using data to personalize interactions while maintaining a human touch, emphasizing how emotional connections can drive brand loyalty and long-term success in a competitive retail landscape. Thelin will also highlight the pivotal role marketing teams play in shaping brand perception and delivering experiences that resonate deeply with consumers. Join Christina Thelin at the Global Retail Conference 2025 to discover how combining data-driven strategies with emotional engagement can transform retail relationships and elevate your brand in today’s dynamic market. https://lnkd.in/esRt6t2R

Tired of marketing campaigns that fall flat? 😴 Path2Response LLC uses real-world data to build high-impact responsive audiences, so your message reaches the right people. 🚀 ➡️ Supercharge your results. ➡️ Expand your reach. ➡️ Achieve remarkable growth. Visit our https://lnkd.in/evgQhnqG today to learn more about our data-driven solutions for brands! #marketing #data #growth #path2response

Unlocking the Untapped Power of Retail Media for Brand Building Retail media has long been recognised for driving conversions, but its potential for brand building is far greater than many marketers realise. Recent research by MESH Experience, SMG, and Path to Purchase Institute highlights how retail media can enhance upper-funnel metrics like brand awareness, consideration, and equity. Some standout findings: Retail media increases brand consideration by 2.6x compared to no interaction. It delivers significant improvements in affinity and NPS, outperforming non-retail mass media. 68% of retail media experiences are rated positive, while 60% are deemed persuasive. Retail media not only amplifies awareness but also builds trust, salience, and advocacy, making it a powerful ally for brands aiming to grow beyond transactional value. With 28% of consumer brand interactions occurring through retail, the opportunity to create meaningful connections is immense. The key takeaway? Retail media isn't just about sales. It's about building brands, fostering loyalty, and staying top of mind. Marketers, it's time to reimagine your approach. Are you fully leveraging the potential of retail media in your brand-building strategies? https://lnkd.in/eqSKZq7j #RetailMedia #BrandBuilding #MarketingInsights