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📺 Driving Success in Addressable TV with SSAI 2.0 and Linear TV 📊 In Part 2 of our Money Flow series, we’re breaking down how SSAI (Server-Side Ad Insertion) and Linear Addressable TV are reshaping ad delivery. From better targeting to lower costs, these tools are a win for advertisers, publishers, and viewers. 💡 Key insights: 🔹Spot-level ad replacement for personalized targeting. 🔹Smarter ad tracking to optimize campaign performance. 🔹Reduced server load during ad breaks. Plus, we explore how France is leading the charge with its cutting-edge addressable TV adoption. 👉 Read the full article on broadpeak.io to learn how these innovations improve ad efficiency and revenue 👇 https://lnkd.in/dRDWKRUE #AddressableTV #SSAI #Advertising

CTV’s Journey: The Stages of a TV Revolution 📺➡️📲 https://hubs.la/Q02WB68-0 CTV has taken the advertising world by storm, evolving from static TV ads to dynamic, data-driven strategies. In our latest article, we break down CTV’s path from its roots in OTT to today’s landscape where AI-driven personalization and interactive ads reign. Here’s a quick look: 🕰️ Stage 1: The OTT origins and basic interactivity ⚙️ Stage 2: Programmatic expansion, ACR, and private marketplaces 🚀 Stage 3: The boom of AI and precision targeting Get the full scoop on CTV’s transformative stages and how it’s redefining ad reach and engagement.

2025 is set to be a transformative year for ad tech, with the dominance of video ads, AI-driven personalization, and the rise of CTV ad platforms redefining how brands engage with audiences. As these innovations push the video ad market to grow and reshape the industry, brands have an unprecedented opportunity to deliver smarter campaigns and create meaningful connections in a rapidly evolving digital ecosystem. Explore how the video ad market is making an impact in adtech industry: https://bit.ly/3W9nm9l #AdTech2025 #AIInnovation #DigitalAdvertising #Xapads #GloballyYours

Dive into the future of advertising with Programmatic OTT! Reach your target audience more effectively and boost your brand's presence. Discover how at TLG Marketing. #ProgrammaticAdvertising #OTT #DigitalMarketing https://lnkd.in/dRYbTB3t

🎥📊 Agenda Announced for the StreamTV Advertising Summit! 📊🎥 Mark your calendars for September 24-25 and get ready to dive deep into the latest in the CTV advertising industry at this FREE virtual event! 🔗https://loom.ly/n41jWrI 🌐 Agenda Highlights: ➡️ Keeping the Pulse on the Streaming Landscape: Key Trends and Insights Advertisers Need to Know ➡️ Building a Winning Ad Strategy: A Dive into Intelligent Targeting, Technologies, and Innovation ➡️ Navigating CTV: Tackling Fragmentation and Maximizing Impact ➡️ Redefining CTV Ad Metrics: The Future of Measurement #StreamTVAdSummit #CTV #Advertising #VirtualEvent #StreamingTrends

Discover how audience-based CTV advertising can help you reach your target audience with precision and measure your campaign's effectiveness Learn more on our latest blog post: https://bit.ly/3Xm4AeE #advertisement #adtech #froyoo #ctv #tvadvertisement

Expand Your Reach to TVs with Programmatic Connected TV Advertising: A Cost-Effective Way to Target Your Audience at Home 💡 Programmatic advertising on Connected TV allows you to zero in on your desired audience and reach them on their TVs at a relatively low cost. Don't miss out on the opportunity to connect with your audience and drive real results. Embrace CTV advertising and diversify your marketing channels. https://lnkd.in/gS6ei7kY #ProgrammaticCTV #TargetedAdvertising #LowCostHighImpact #ConnectWithYourAudience #RealResults #CTVAdvertising #DiversifyMarketingChannels #DigitalAdvertising #EmbraceChange

Total digital video ad spend is projected to grow 16% in 2024 📈 And most of CTV transactions are programmatic. Why buyers choose CTV channel? The most important reasons for them were: ✅ easier campaign optimization, ✅ better ROI/ROAS, ✅ greater ease achieving scale. ➡ Are you looking for CTV audiences? Contact us and get our CTV taxonomy that includes over 180 segments: hello@tl1mkt.com #CTV #advertising #audience #programmatic

Did you know that 90% of CTV ads in the US are now transacted programmatically! This statistic highlights the rapid evolution of Connected TV (CTV), which has become a powerhouse in the advertising landscape. While OTT transformed content delivery, CTV is thriving, offering the perfect blend of traditional TV's reach and digital's precision targeting. As more consumers adopt smart TVs, advertisers can deliver personalized experiences at scale. What strategies are you implementing to leverage the growing CTV landscape in your marketing? Share your thoughts below! 👇 #CTV #ProgrammaticAdvertising #MediaERP #AdOps #AdTech

Maximizing OTT Ad Reach Through Cross-Platform Strategies In today’s digital landscape, Over-The-Top (OTT) advertising has emerged as a powerhouse for reaching engaged audiences. However, to truly maximize your OTT ad reach, integrating cross-platform strategies is essential. Here’s how you can elevate your advertising game: By implementing these cross-platform strategies, businesses can significantly amplify their OTT ad reach, driving higher engagement and better ROI. Embrace the synergy of multiple channels to stay ahead in the competitive advertising landscape! #OTT #DigitalAdvertising #CrossPlatform #MarketingStrategy #AdTech #MediaStrategy #DigitalMarketing #Advertising #AudienceEngagement #MarketingInnovation #BrandStrategy #DataDriven #MultiChannelMarketing #StreamingAds #AdOptimization