MediaMelon, Inc.’s Post

"Unlocking New Horizons in the Indian OTT Landscape" Attending the OTTVerse in Bangalore was an eye-opener! My personal goal for being there was clear: to learn from the finest minds in the Indian OTT ecosystem, understand their challenges, explore their vision, and assess how P2P technology aligns with this rapidly evolving market. Key topics that shaped the discussions included: - The rapid adoption of FAST channels and the expansion of Connected TV, alongside rising audience expectations. - Innovation in search and content discovery, emerging as a top priority for OTT platforms. - A strong focus on optimizing bandwidth consumption without compromising Quality of Experience (QoE). - Building resilient platforms capable of handling massive audiences, especially during live sports events like those hosted by Disney+ Hotstar - A deep dive into the diversity and strength of local OTT champions such as aha, Hoichoi, NammaFlix Private Limited or Chaupal OTT From a P2P perspective, my key takeaways are as follows: - India faces significant technological concerns, including network limitations (especially low mobile data availability), the prevalence of low-end devices, multilingual needs, and the persistent threat of piracy. While major OTT platforms typically have in-house teams for their tech stack, smaller regional players tend to collaborate with System Integrators using out-of-the-box solutions. During the following weeks, I’ll be sharing how QUANTEEC and its Next-Gen P2P tackles these challenges through a series of blog posts that hopefully will arouse curiosity. I also want to thank everyone I met at the event. I look forward to continuing these valuable discussions in the future! Poke Jay M David Lea Zubin Jimmy Dubash Kinnari Dave Vijay Prakash Anil Kumar Brian Parkhe Bhanushree Palakshappa Sumit Khandelwal Dilip Chandra A special thanks to Abhi Rao and Krishna Rao Vijayanagar for their warm welcome and for delivering such an insightful event. Lastly, I also want to give huge thank you to Ashok Magadum for recommending this event in his city, it was truly a privilege to attend! #OTTverseSummit #IndianOTT #FASTChannels #ConnectedTV #P2P #OTT #Bangalore

From Streaming to Seamless: The Evolution of OTT Consumption in India The OTT landscape in India is undergoing a massive transformation, and it’s not just about what we watch—it’s about how we watch. According to recent trends, the focus is shifting from individual escapism to shared experiences, driven by changes in both technology and cultural habits. Let’s dive into the key drivers behind this revolution: 1️⃣ The Connected TV Boom Nearly 40% of urban OTT viewers in India now prefer Connected TVs over smartphones. Why? It’s not just about bigger screens—it’s about bringing people together. The living room is making a comeback as families swap personal devices for shared entertainment. 2️⃣ Blurring the Boundaries: OTT vs. Linear TV Linear TV has long been synonymous with family viewing, while OTT was the go-to for personalized content. Today, those lines are fading as OTT platforms experiment with: 🔹 Inclusive narratives that appeal to all generations 🔹 Personalized recommendations within family-friendly catalogs 3️⃣ The Cultural Connection In India, togetherness is at the heart of our social fabric. OTT platforms are tapping into this by prioritizing multi-generational stories that spark conversations and memories. Think family comedies, nostalgic dramas, and festive specials. 4️⃣ What It Means for Business Advertising Potential: Shared viewing creates household-level touchpoints for brands. Revenue Innovation: Platforms are blending ad-supported content (AVOD) with premium subscriptions (SVOD) to cater to diverse audience preferences. Partnerships for Scale: Collaborations with smart TV makers and ISPs are expanding access. The Opportunity for OTT Platforms Invest in multi-genre, family-friendly storytelling. Build hybrid monetization models that work across demographics. Leverage cultural moments (festivals, cricket seasons) to maximize engagement. This shift isn’t just a trend—it’s a glimpse into the future of media consumption. Technology is enabling connections, and culture is driving demand. How do you think OTT platforms can redefine their strategies to stay ahead in this rapidly evolving space? Drop your thoughts in the comments! Let’s discuss how we’re shaping the next chapter of entertainment. #OTTTrends #MediaEvolution #BusinessStrategy #DigitalTransformation #IndiaOTT #Innovation #FutureOfWork #Entertainment

🚀 DIAGNAL partners with Mux to optimise and deliver premium viewing experiences with video performance analytics. By integrating Mux Data with DIAGNAL Enlight, we are offering a comprehensive video application solution that monitors video performance in real-time, and delivers high-quality viewing experiences across all devices and platforms. What this means for media companies: -Video engagement and Quality of Experience (QoE) analytics all in a single dashboard -Real-time visibility for live streams -Benchmarking and performance reports With DIAGNAL and Mux solutions working together, media companies can monitor streaming analytics closely, and deliver the best possible viewing experiences for their audiences. ➡️Find out more about how DIAGNAL and Mux work together: https://lnkd.in/e7yCZbhs #DIAGNAL #Mux #OTT #Partnership #MediaInnovation

Every ground-breaking discovery begins with a simple question. What if this question could spark innovation? What if it held the potential to challenge norms, solve pressing problems, or pave the way for a brighter future? Our latest research paper, “Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User’s Affinity, Satisfaction and Cord-Cutting”, takes you on a journey through predictors of user affinity, satisfaction, and cord-cutting towards OTT platforms in India. Packed with insightful findings and transformative perspectives, the key learning from the study by Dr. Devadas Menon centres on the viewers who are drawn to OTT platforms for various reasons, including ease of use, better viewing quality, entertainment, relaxation, social connection, curiosity, and seeking information. Moreover, insights also suggest that entertainment, curiosity (voyeurism), and finding useful information make viewers more satisfied with OTT platforms. Surprisingly, overly convenient navigation can lower satisfaction. However, easy navigation, better viewing experiences, entertainment, relaxation, and interactive features are encouraging more viewers to cut the cord and switch from traditional TV to OTT platforms. OTT platforms aren’t just changing what we watch, they’re redefining why we watch. So, whether you’re streaming for entertainment, relaxation, or curiosity, the future of viewing is just a click away. Let’s cut the cord and embrace the stream! Click here for more details: https://lnkd.in/dVxvRPMf Explore. Share. Inspire. #JoCC #MICA #ResearchCommunity #CommunicationMatters #AcademicResearch #Academia #ResearchForAll #knowledgeunlocked

𝐌𝐢𝐬𝐬𝐞𝐝 𝐭𝐡𝐞 𝐒𝐜𝐫𝐞𝐞𝐧𝐗𝐗 #𝐅𝐢𝐫𝐞𝐬𝐢𝐝𝐞𝐂𝐡𝐚𝐭? 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐨𝐮𝐫 𝐂𝐨-𝐟𝐨𝐮𝐧𝐝𝐞𝐫 & 𝐂𝐄𝐎 Manas Gulati 𝐬𝐡𝐚𝐫𝐞𝐝 𝐭𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧’𝐭 𝐦𝐢𝐬𝐬: 1. 𝐃𝐚𝐭𝐚 & 𝐀𝐈 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Data has been the foundation for 3 years, and now  𝐀𝐈  is delivering 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, elevating performance and customer engagement. 2. 𝐎𝐓𝐓 𝐁𝐫𝐚𝐧𝐝 𝐌𝐚𝐠𝐢𝐜: OTT platforms are reshaping how we 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 with brands, making their products and services a part of our 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐥𝐢𝐯𝐞𝐬. 3. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐁𝐨𝐨𝐬𝐭: It’s all about 𝐂𝐓𝐂 and 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬—the key metrics that demonstrate smoother, more effective customer interactions. Watch the ScreenXX #FiresideChat video for exclusive insights on 𝐧𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐞𝐫 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐛𝐫𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐎𝐓𝐓 𝐰𝐨𝐫𝐥𝐝. #TechInAdvertising #BrandInnovation #ScreenXX #EverydayatARM #ARManionsARMy #ARMworldwide

Baskar Subramanian co-founded Amagi Media Labs India with the goal of transforming the broadcast industry. He envisioned a future where cloud technologies would replace expensive, hardware-heavy infrastructures, and today, Amagi is a global leader in cloud-based SaaS technology for broadcast and streaming TV. As OTT and streaming services surged, Baskar positioned Amagi at the forefront of this shift. His leadership enabled Amagi to offer broadcasters and content owners flexible cloud-based solutions that are scalable, cost-effective, and agile for managing live and on-demand content globally. Free Ad-supported Streaming TV (FAST) is booming, and Baskar has led Amagi to become a global leader in this domain. By enabling media companies to monetise content through dynamic ad insertion and hyper-targeting, he’s revolutionising how media is consumed and monetised. Baskar’s strategic leadership has taken Amagi from an Indian startup to a global media tech powerhouse. Today, Amagi powers some of the world’s biggest media brands, revolutionising the way media is distributed across continents, and shaping the future of media. Meet Baskar Subramanian, and many more of India’s most inspiring leaders at #TechSparks2024, Bengaluru - India’s largest startup-tech conference. 📌 Taj Yeshwantpur, Bengaluru 🗓️ September 26-28 Last day to grab your pass - https://lnkd.in/gGD9xy8j #SpeakerSpotlight #TechSparks2024 #TechConference #BengaluruEvents

Connected TV Market is Set To Fly High in Years to Come As Revealed In New Report   According to HTF Market Intelligence, the Connected #TV Market is expected to register a CAGR of 12.18% during the forecast period.   #CTV adoption continues to surge as more consumers shift from traditional TV to streaming services. Factors like on-demand content, convenience, and the variety of choices are driving this adoption.   https://lnkd.in/gcYs8CYg   Sabio Holdings (TSXV: SBIO, OTCQX: SABOF) is a technology and services leader in the fast-growing ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue chip, global brands and the agencies that represent them to reach, engage and validate streaming audiences. Sabio Holdings’ companies consist of Sabio – a demand-side platform (DSP) powered through our proprietary ad-serving technology; App Science™ - a non-cookie based software as a service (SAAS) analytics and insights platform with AI natural language capabilities; and Vidillion it’s ad-supported streaming supply side platform (SSP) that includes server-side ad-insertion (SSAI) technology. #DataAnalytics #Measurement #AudienceInsights #Advertising #tsx #sbio #otcqb #sabof #sabioholdings #appscience   

🚀 Shortfundly OTT Marketplace Platform Gained Valuable Insights at India Mobile Congress! 📱🎥 We had an incredible experience at the India Mobile Congress 2024 event, where we learned a lot and explored new opportunities in the world of technology and digital media. Here are some key takeaways: ✅ Emerging Tech Trends: We gained deeper insights into the latest advancements in 5G, AI, and cloud technology, which will play a crucial role in shaping the future of OTT platforms. ✅ Networking with Industry Leaders: It was fantastic to connect with innovators, tech enthusiasts, and industry experts who are driving the digital transformation forward. ✅ Strengthening Our Platform: We gathered valuable feedback and ideas to further enhance the Shortfundly OTT Marketplace and deliver even better streaming experiences for our users. We’re excited to implement these learnings and continue pushing the boundaries of what's possible in the OTT space. Thank you to everyone who made this event a success! 🚀🌍 #Shortfundly #OTTMarketplace #IndiaMobileCongress #DigitalMedia #TechInnovation #Streaming #Networking #5G #AI #CloudTechnology #Learning #OTT

XUMO’s Big-Screen Takeover We caught up with Marcien Jenckes and Ying Wang from Xumo in one seriously epic XUMO Suite with massive TVs, a custom OS for Xumo Play, and AI everywhere. XUMO's vision is to connect people to the content they love with seamless discovery, intuitive navigation, and a content-first approach that makes streaming downright fun. XUMO is bigger, smarter, and easier than ever! #sweetsuites | The Advertising Forum | Marketecture Media

Thanks again to Terrapinn team for inviting me to join the Panel Beyond streaming: What’s next for media and OTT panel yesterday at #Telecoms World Middle East and to Rachelle Peterson for moderating.    Among the key points from the discussion with colleagues from the sector: - enhancements in #personalization/recommendations we already experiencing from recent #AI advancements - complimentary nature of #socialmedia platforms to provide OTTs with consumer engagement data and monetization in addition to marketing/awareness - ongoing appeal of linear formats/channels as a lean back experience and of course #liveSports events/analysis - renewed potential of #bundling among OTT services to address challenges in subscriber #retention, #discoverability and experience among divergent content services As it was a telecom conference, one particularly poignant data point emerged:   telecom subscribers who had activated an #OTT bundle were 25% less likely to #churn from their telecom plan/provider!      This is not the first time I have heard this from an operator in MENA, but it reinforces the synergistic value experienced from our #telco #partnerships at Shahid in recent years! #twme